Table of Contents
Executive Summary ..................................................................................... 3
1. Altar’s Framework ................................................................................... 3
2. Rich Picture .............................................................................................. 4
3. Competitive Advantage ............................................................................ 4
3.1 Making Business Decisions I .............................................................. 4
3.1.1 Entry Barriers ................................................................................ 5
3.1.2 Switching Costs ............................................................................ 6
3.1.3 Substitute Products ....................................................................... 6
3.1.4 Porter’s Generic Strategies ........................................................... 6
3.2 Making Business Decisions II ............................................................ 6
3.2.1 Major Changes .............................................................................. 7
3.2.2 List of processes for Re-engineering ............................................ 7
4. E-business ................................................................................................. 8
4.1 Making Business Decision I ............................................................... 8
4.1.1 Introduction ................................................................................... 8
4.1.2 What types of E-Business would you deploy at The Broadway
Café? ...................................................................................................... 8
4.1.3 How can an E-Business strategy help The Broadway Café attract
customers and increase sales? ................................................................ 8
4.1.4 What types of metrics would you want to track on your EBusiness Web site? ................................................................................ 8
4.1.5 How could you use an E-Business strategy to partner with
suppliers? ............................................................................................... 8
4.1.6 How could a portal help your employees? ................................... 9
4.1.7 Would you use Kiosks in the café? .............................................. 9
5. SCM.......................................................................................................... 9
5.1 Business Dilemma............................................................................... 9
5.1.1 Define a way that you can revamp or reinvent your café using
supply chain technologies. ..................................................................... 9
6. ERP ......................................................................................................... 10
7. Systems Development ............................................................................ 10
7.1 Making business decision I ............................................................... 10
8. Groupware Reflection ............................................................................ 11
8.1 Introduction ....................................................................................... 11
8.2 What we did in Wikispaces? ............................................................. 11
Executive Summary
1. Altar’s Framework
CUSTOMERS
Customers
PRODUCTS & SERVICES
-Coffee
-Other café products
-Ccustomers service
BUSINESS PROCESS
-Consumer order
-Coffee preparation
-Process payment
PARTICIPANTS
-Staffs
-Public
-Suppliers
-Owner
INFORMATION
-Information about the
coffee shop
-Menu book
-Customer requirement
TECHNOLOGY
-Cash Registers
-Coffee machines
-Internet
2. Rich Picture
3. Competitive Advantage
3.1 Making Business Decisions I
Porter`s Five Forces model
Potential Entrants
HIGH
Supplier power
HIGH
Rivalry among the
Coffee Shops
LOW
Substitute Products
LOW
· Not many
substitutes for
Coffee
·
Good service
Buyer Power
HIGH
· Many Coffee
shops available
· Variety of options
to choose from
based on distance,
cost and comfort
· Many Suppliers
available
3.1.1 Entry Barriers
· Very High number
of new Entrants
possible
· We can see many
coffee shop next to
next
·
·
·
Traditional art of Coffee making
Hygienic environment
Lowest Price
3.1.2 Switching Costs
·
·
·
·
Advertise Bulk offers
Discount rates
Privilege membership cards
Free delivery within 2 Km
3.1.3 Substitute Products
·
There is no exact substitute for coffees, but soft drinks may reduce the amount of
coffee sales
3.1.4 Porter’s Generic Strategies
We will be using all the three strategies to improve the café
·
·
·
Broad Cost Leadership
Providing lowest prices
Broad Differentiation
Making our coffee ‘The Best” in all aspects and Excellent Service
Focussed Strategy
Setting sales target and achieving ‘n’ customers per day
3.2 Making Business Decisions II
Café Layout
Person
A
Person
B
Person
D
Person
Person
C
EXIT
$$$$$$$$$$$$$
q A - Order Food and Beverages
q B - Pick up Food and Beverages
q C - Pay for Food and Beverages
q D - Cream, Sugar, Lids
3.2.1 Major Changes
·
Ordering Food and Beverages in the same place
·
Picking up Food and Beverages in the same place. Because, communication between
A and B is easiest.
3.2.2 List of processes for Re-engineering
·
Food delivery
·
Cleaning
·
Food preparation
·
Safety enhancement
·
Customer Service
4. E-business
4.1 Making Business Decision I
4.1.1 Introduction
The Broadway Café is in business since 1952. The cafe offers different kinds of coffees, teas,
a full service bakery, homemade soups, sandwiches, and salads. The shop still operates as a
grandfather Coffee shop from 1952, the café needs to adopt the 21st Century methods and
develop e-business.
4.1.2 What types of E-Business would you deploy at The Broadway Café?
I would deploy an online menu where customers can see the detailed menu and also select
what coffee the customer wants to order and also pay online to save time. Payment can be
done through credit cards/cash at counter. If more staff is required, there will be option for
uploading resume’s online.
4.1.3 How can an E-Business strategy help The Broadway Café attract
customers and increase sales?
It will attract many customers after The Broadway Café starts the use E-Business effectively.
The Broadway Café can increase sales by giving online discounts and special offers for
regular customers to get repeat client age.
4.1.4 What types of metrics would you want to track on your E-Business
Web site?
Keep a record of hits on website, keeping track of customer feedback, regularly checking for
job applications, update information of new products and the latest price changes, etc.
4.1.5 How could you use an E-Business strategy to partner with suppliers?
Uploading the stock level online only for staff and suppliers to access and check. Staff will
receive the pre-set quantity of goods on their own from the suppliers. The new suppliers can
send quotation of prices and goods online.
4.1.6 How could a portal help your employees?
Staff can use discussion forums to interact with each other. The staff can use it to contact
with the manager and make a request for working hours, swap shifts, etc.
4.1.7 Would you use Kiosks in the café?
I would not use a Kiosk in the cafe. The Broadway Cafe is a big Kiosk itself and doesn’t
require another one inside the cafe. Kiosks can be used outside the cafe but also then it would
be of no use, as everyone will grab a coffee just from Kiosk and not even going to come
inside the coffee shop. It will affect the sales a lot and it is not a good idea to have a Kiosk
inside or outside The Broadway Cafe.
5. SCM
5.1 Business Dilemma
5.1.1 Define a way that you can revamp or reinvent your café using supply
chain technologies.
As a café with a long history, it can use this history as a style and take restore ancient way as
its characteristic. The first thing they can do is to renovate the café, dividing it into several
areas with different function. The function of areas can be named as chatting, working,
thinking and waiting, for things they ordered. In this way, customers coming with different
purpose can all have a good time there. Then what I suggest is set up a series of favorable
policy for customer. For example, make coupon and concessionary card. As usual, people
with these two things will always consume there. At last, the most useful way to revamp is by
promoting. There are several ways to realize this promoting. First, they can have a set of
coffee cups with their own logo on them. They can either sell them as goods or give out as
gift when customers purchase things to a specific amount of money. We can also provide
some stationary or small notebooks or something like that to make the café known to more
people.
The supply chain technology can be used as follows:
Profit
cooperation
cooperate
Broadway Cafe
Stationery
factory cooperate
Printer
house
Profit
cooperation
Profit
reputation
Owner
salary
waiter
demand
manage
serve
Manager
Salary
How to manage
well
Price
Quality
service
customers
cooperate
Profit
Cooperation
reputation
Attract
Container
factory
Passer-bys
6. ERP
7. Systems Development
7.1 Making business decision I
·
What are the pros and cons of using an employee to build you a custom system?
o Pros: It can save money.
o Cons: You are not in control of that system; the employee who built it can
change something without your awareness.
·
What are the pros and cons of purchasing a COTS time and attendance
application and outsourcing custom development?
o Pros: Everyone is equal when facing the application. No one knows how to
cheat with it.
o Cons: It may spend a lot of extra money to get it and need a long time to adapt
to the application.
·
How will your older employees feel about the new system and what can you do to
ensure a smooth transition?
The older employees may feel hard to accept and will take it as a troublesome
process.
To ensure a smooth transition, the first thing to do is inform the older employees
about the advantages of this new application as well as the point which it is better than
the former one. Then, someone should be hired specially to teach older employees
about the way to use new application until they can use it practiced.
8. Groupware Reflection
8.1 Introduction
Wikispaces is a tool just like any other groups such as google groups which provides free
wikis for everyone. Our group chose this to be our main means of communication as far as
study is concerned. It is very convenient tool for organizing groups as users can interact with
other users and upload their documents and files which can be viewed and changed by all the
members. The screen shot below shows the effective use of wikispaces.
8.2 What we did in Wikispaces?
·
·
·
·
·
·
·
·
Created a new space named “(something related to the task)”.
Send invitation to other group members to join.
Add new group members.
Made a new page for a new task.
Started uploading files and documents.
Other group members read and review the documents and make changes if needed to
make it better.
Other member receives a notification when changes were made.
When finished, we made another page and repeated the process until all the tasks
were finished.
Given below is a flow-process diagram explaining how our group worked on wikispaces.
Meeting
Home
Groupware
Discuss Tasks
Allocate Tasks
Develop Tasks
Upload
the
Document
Review
the
Document
Look over
the
Document
Document
Approved
Upload the
Final
Document
End
·
·
·
·
·
·
·
We always had a meeting before we start a new task and discuss how to deal with and
what to do next in the case study.
Everyone delivered their own opinion and picked up the main steps needed to do.
Allocate specific tasks to everyone and finished our meeting.
We then did the tasks separately at home and then uploaded it to wikispaces.
Other group members then download the document and review it and finding if there
are some parts needed to be modified.
Then in the next meeting, we discussed it and tried to solve the problem.
At last final document was uploaded to wikispaces.
Bibliography
References