10th International Conference Marketing- from Information to Decision, October 20-21, 2017, Cluj-Napoca, Romania
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Paper Title (Times New Roman, 20 Pts, Bold,
Each Word Starts with a Capital Letter
Excepting Prepositions, Centred)
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First author First Name, LAST NAME*(Times New Roman, 11 pts, Last Name with
Upper cases, Centred)
First author affiliation - University, Faculty, Country or Company/Institution, Country
(Times New Roman, 11 pts, Centred, italics)
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Second author First Name, LAST NAME (Times New Roman, 11 pts, Last Name with
Upper Cases, Centred)
Second author affiliation - University, Faculty, Country or Company/Institution, Country:
(Times New Roman, 11 pts, Centred ,italics)
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Paper type: Extended Abstract (Times New Roman, 11 pts, Bold)
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Keywords (Times New Roman, 11 pts, Bold): Provide between 3-6 keywords, separated by
semicolons (;). Avoid general and plural terms and multiple concepts (avoid, for example,
“and”, “of”). Be sparing with abbreviations: only abbreviations firmly established in the field
may be eligible (Times New Roman, 11 pts, Justified).
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JEL classification (Times New Roman, 11 pts, Bold): Provide between 1-3 JEL
Classification System codes, separated by commas (,). Choose the one(s) that best describe
your manuscript, from the Journal of Economic Literature Classification System available at
https://www.aeaweb.org/econlit/jelCodes.php?view=jel (Times New Roman, 11 pts,
Justified).
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A. Purpose
This section should reflect the reason(s) for the paper or the aim of the research/study.
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B. Design/ Methodology/ Approach
How were (or will be) the objectives achieved? In this section you should mention the
approach to the topic and the main method(s) used (or that are going to be used) for the
research. E.g. Are you reviewing the literature, describing a case study, conducting a
qualitative or a quantitative research, etc. For empirical research one should consider the
sampling, the instrument, data collection, analysis method, etc. In case of literature review
papers some approach should be presented, e.g.: period considered for the papers, type of
papers consulted, data bases, etc.
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C. Originality/ Value
In this section, authors should underline what is new in their study (comparing to other
studies in the domain or similar studies), also the importance/value of their study and for
whom.
*
Corresponding author: First Name Last Name - e-mail address (Times New Roman, 9 pts, justify).
E.g.: Corresponding author: John Brown - [email protected]
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10th International Conference Marketing- from Information to Decision, October 20-21, 2017, Cluj-Napoca, Romania
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D. Findings/Results
Present what are the preliminary results obtained or the results expected to be obtained (and
major conclusions if the study was conducted). This section may refer to analysis, discussions
and results.
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E. Study/ Research limitations
Authors must identify the main limits of the study (met or expected to meet) and include
suggestions for future studies.
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F. Academic implications
What is the contribution and will be the impact on the academic domain? How will the study
influence or help other researchers?
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G. Practical/ Managerial implications (if applicable).
This section may be omitted if is not applicable to your paper. What outcomes and
implications for practice are identified? How will the results impact upon the business or
company? What changes should the managers or the responsible practice as a consequence of
your study? Can you identify a commercial or economic impact?
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Acknowledgement (Times New Roman, 10 pts, Bold, Justified,)
Only if needed. (Times New Roman, 10 pts, Single Spacing, Spacing Before-After 0 pts, Justified, No
indent). Use the singular heading even if you have more than one acknowledgment. The
acknowledgments header is not numbered. Use full names of funding organizations.
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Instructions for authors:
These instructions give you guidelines for preparing an extended abstract paper for the International
Conference “Marketing from Information to Decision”. Use this document as a template, otherwise use
this document as an instruction set.
The entire manuscript should preferably be between 500-600 words, but longer materials are welcome
in the case of high interest subjects.
All the titles and subtitles (including name of the paper, authors names, affiliation and contacts,
keywords and JEL Classification) of the paper should be Single Spaced, Spacing Before-After 0 pts,
No indent.
For the paper main content use: Times New Roman, 11 pts, Single Spaced, Spacing Before-After 0 pts,
No indent, Fully Justified. The text should be in single-column format.
The extended abstract should contain the main ideas of an article in progress (with preliminary results
or just proposals). Write concisely and clearly.
Articles extended abstract should have the following body structure:
 Purpose (mandatory)
 Design/Methodology/Approach (mandatory)
 Originality/value (mandatory)
 Findings/Results (mandatory)
 Study/Research limitations (mandatory)
 Academic implications (mandatory)
 Practical/managerial implications (if applicable)
Authors should not use other sections than the ones recommended in the previous structure.
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10th International Conference Marketing- from Information to Decision, October 20-21, 2017, Cluj-Napoca, Romania
References should be avoided, but if essential, they must be cited in full, without relating to the
reference list (as the extended abstract doesn’t have a reference list). Also, non-standard or uncommon
abbreviations should be avoided.
No tables and no figures (images, charts, graphs etc.) will be used.
Keep the layout of the text as simple as possible. In the body of the paper (text) use italics for emphasis
but do not use underline or bold.
Please write your text in good English (American or British usage is accepted, but not a mixture of
them). Choose in the paper “Language” as “English US” or “English UK”. To avoid unnecessary errors
you are strongly advised to use the “spell-check” and “grammar-check” functions of your word
processor.
Do not use footnotes or endnotes, even if necessary (any notes explaining or commenting certain items
should be placed in text).
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