Effective Facebook Landing
Pages
For a more focused advertising
Starbucks’ Blonde Roast campaign
• Customers were given a free cup
along with their regular coffee.
• Each cup contains a simple message
to brighten your friend’s day.
• When they ran out of cups, they
decided to launch a Facebook
application where people can send
cards with the same content
• The application was simple and
direct with its elegant green button
to get you started.
Coke – Welcome Page
• The tagline “Like Coke? There’s a
button for that!” has led a lot of
fans to immediately like the page.
• The landing page changes
according to the country you’ve
specified.
Intel - Ultrabook
• Intel’s Ultrabook Convertible gets
its own landing page for promotion.
• The page has a shared button on
top and an embedded YouTube
video ad which allows visitors to
know more about the product.
• More video links are shown on the
right to keep viewers engaged in
learning more about Intel
Ultrabook.
The Harry Potter Gift Guide
• The gift guide allowed fans to
choose from a wide array of Harry
Potter merchandise
• The animated book adds an extra
taste of magic, attracting more
purchases.
College Humor – Fired
• This landing page is straightforward
with its simple “watch now” video.
• The tagline “Watch this instant with
your Facebook credits” is simple yet
direct and easy to follow.
Scholastic – The Face Literacy
Initiative
• The goal of this page is to
encourage parents and adults to
buy books for their children to be
read at home or school.
• With well managed and detailed
text and visuals, visitors are
convinced that reading should not
be limited to the classroom.
CHOW.com
• With a well designed landing pages,
users can instantly browse content
such as videos, recipes, news, etc.
Volkswagen – Think Blue
• The welcome message precedes
button that will take you directly to
the championship itself.
• The graphics tie in with the name of
the contest and show the dreams of
every participant at the top.
Obeo
• With its simple yet effective design,
the Obeo land page offers special
promotions which attracted a lot of
visitors to like their page.
• There are also some content
available to those who would like to
know more about Obeo products.
Jack Daniels
• This land page has an interesting
design which features real profile
pictures on the background.
• Its bold tagline “Share your love for
Jack”, attracted many page likes.