49ers Value Proposition
No Better Sport | No Better Team | No Better Partner
"Nothing in sports seduces Americans
the way the National Football League
does. If it seems as if the NFL is bigger,
better, smarter and more relevant…
that's only because it is.”
- Washington Post, September 2007
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Overview
Partnering with the five-time Super Bowl Champion San Francisco 49ers offers
exclusive access to the Bay Area’s most popular team and the country’s most
popular sport.
As one of the most powerful brands in professional sports, the 49ers have a
celebrated legacy and a diverse and affluent fan base.
Let us help you promote your brand and further your business goals by taking
advantage of our unique inventory of exciting partnership opportunities.
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Mission
Each game day of the football season, the mission of the San Francisco 49ers
is to take the field and deliver a win to our fans. Every day, our mission is to be
the best community citizens and business partners throughout sports.
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The Legacy
A proud 60 plus year history, highlighted by 14 Hall of Famers, a Million
Dollar Backfield, “The Catch” and 5 Super Bowl Championships.
Coach Singletary, Patrick Willis, Frank Gore and Vernon Davis are ready to
continue the legacy.
You have the chance to be part of that legacy.
You have the chance to associate and promote your brand alongside one of
the greatest professional sports brands in the world.
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The Future – New Stadium Opens 2014
New Stadium Mission
Our stadium will be an economically and environmentally sustainable showcase for
innovation in the Silicon Valley which consistently delivers to an ever-growing community
of fans, partners and employees, the most elegantly satisfying outdoor sports and
entertainment experience in the world
Multi-purpose facility can also host the Super Bowl,
international soccer, concerts, college bowl games, and more
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NFL Football is America’s Favorite Sport
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NFL football is the most popular sport (#1 among Men, Women and Teens)
People identify NFL football as their favorite sport more than twice as often as other popular sports
More people select NFL football as their favorite sport than select MLB, NBA, and NASCAR combined
The NFL Fan Base is Diverse
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The NFL leads all major sports with the most fans and viewers in each demographic
NFL fans span every age group with at least 7 of 10 people per demo considering themselves NFL fans
#1 Team in Northern California
The 49ers are the Bay Area’s most popular team and one of the most
powerful and recognizable brands in professional sports.
The 49ers Game Day Broadcast is consistently the most watched program
on television in the Bay Area with 2.5 million fans watching games on TV
each year.
49ers games are one of the highest rated radio programs on the West
Coast and the 49ers Radio Network has one of the largest reaches in the
NFL with affiliates throughout Northern California, Hawaii, Oregon,
Nevada and Alaska.
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Market Snapshot
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National Level:
• The number of avid NFL fans in the local market increased for the third
year in a row.
• Overall, the 49ers remain the top NFL team in the Western region.
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San Francisco Bay Area:
• The NFL fan base of the local market is 68.1%, highest of any sport in the
market.
• The 49ers are clearly the favorite NFL team over the 2nd place Oakland
Raiders (47.2% vs. 18.9%).
NFL Fan Levels
95% of people in the local market consider themselves fans of the NFL – over 24% higher than the U.S. average.
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49ers Fan Profile: Local Market
49ers fans are diverse, affluent and educated
• 55% of local market* 49ers fans are between the ages of 25-54
• 39% of local market 49ers fans are female
• 15% of local market 49ers fans are of Hispanic Origin
• 12% of local market 49ers fans are Asian
• 8% of local market 49ers fans are African-American
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There is No Offseason
The NFL has the unique opportunity to reach its audience during the all twelve
months of the year, with each event targeting a specific demographic.
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You Are Known by the Company You Keep
When brands sponsor noteworthy properties such as the 49ers fans avidity for
49ers transfers to partners’ brands.
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Media - Television
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More than 300 hours of shoulder/ancillary
programming - the most in the NFL
Highest TV ratings since 2003
Averaged a 39 share; 15.0 rating
Emmy-award winning show 49ers Total Access
- the signature television program of the 49ers
Preseason broadcasts on CBS 5
Game Day coverage primarily on KTVU (Fox)
Media - Radio
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Most extensive week-long and Game Day
coverage in the NFL
Ted Robinson, the voice of the 49ers
– Global Broadcast Talent: Wimbledon, Olympics
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More than 400,000 listeners per game
Flagship stations (KNBR-AM/KSAN-FM)
The 49ers radio network
Spanish-language broadcasts (KIQI-AM/KATD-AM)
Media - Online
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In-Season 49ers.com Traffic:
– More than 8.2 million total visitors
– More than 800,000 average monthly unique visitors
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Additional Online Channels
• Facebook
• YouTube
• Twitter
• Faithful.net
Over 160,000 connected 49ers Fans!
• Message Boards
Signage
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Activation
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Hospitality
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Unique Access
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Community Involvement
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The 49ers have been, and will continue to be, a worldclass organization.
You have the unique opportunity to align your brand with
one of the most iconic and recognizable teams in all of
professional sports.
Together, we can prove…
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…Even within the NFL,
the 49ers are in a league
of their own