EFR Meeting June 25th, Berlin
Energy Transparency:
Bridging the Gap
Between Huge Energy-Saving Potentials
and Their Actual Realisation
by Stakeholders in Large Organisations
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In this Presentation
• eco-taxes & their alternatives
• saying hi to an astounding market deficit
• the charm of “energy-transparency”
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Prices Do Matter
3
Guessing “Real” Instrument Costs
(arb. units)
140
cost / climate benefit
160
100
120
but:
80
Sc. A
Sc. B
Sc. C
“political
cost” is
high
60
40
20
0
Regulation
Emission
Trading
CDM & JI
C.A.F.E.
Eco Taxes
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An Astonishing Market-Deficit
on the one hand:
Multi-billion-spending on small environmental improvments (e.g.: cars)
on the other:
enormous and ecomically viable conservation potentials in the
consumption of energy, water, etc. remain almost untouched – since
decades
Are prices and eco-taxes the wrong approach??
No but: In key segments of the economomy, these incentives still don’t
reach the relevant actors!
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The Problem
• Energy measurements are too sparce and too centralised.
• Cost centers mostly pay “their” energy bills in a “socialised manner”
with no relation to a user-pays principle.
• Purchase departments consider the sticker price of an investment,
not the life-time cost.
• Facility managers usually feel no real incentive to conserve energy
for their clients.
• etc.
 Energy-cost related transparency and incentive systems lack
on the lowest level of large organisations.
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"Radical Energy Transparency"
- Creating a New Quality in Energy Conservation -
Root of the Idea
Perceived need for energy transparency 
foundation of DEZEM, February 2003
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Background
Today:
• large conservation potentials abound in the distributed consumption
of energy (often 20 - 50%)
• yet, surprisingly little is being done
DEZEM‘s Theses:
• conservation options and success monitoring must become extremly
easy to understand for top management and everyone else involved
• technical and behaviour-based measures are equally important
• the issues must reach their target groups emotionally!
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DEZEM‘s Contribution
• technologies for monitoring – en masse
• easy-to-use transparency, for professionals, top management and
unskilled workers: detailed/relevant/realtime/mouse-click
information in money terms - not in physical terms only
• clear-cut success-monitoring for all acticities
• new services based on complete energy and cost transparency
• development of incentive systems & „stories“ for reductions in the
cost of energy, water, etc.
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realtime internet analysis
(here: office building with typical base-level consumption above 50% of long-time total)
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Office building:
-50% overall
(improved ventilation,
cooling, etc.)
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Floorlighting: -57%
(improved energy management)
Toilette lighting: - 80%
(movement detectors; defect detected and removed immediately)
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Office fridge: -62%
(target temperature adjusted)
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some DEZEM hardware elements for data measurement and transfer
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dezem clients
•
Wuppertal Institut für Umwelt, Klima und Energie, Wuppertal
•
Axel-Springer-Verlag, Hamburg
•
Ifu, Hamburg / Uni Lüneburg
•
Otto Versand, Hamburg
•
Bewag AG, Berlin
•
PriceWaterhouseCoopers, Frankfurt a.M.
•
IBS GmbH, Bensheim
•
FH Pforzheim / LOFO GmbH, Weil am Rhein
•
egs Plan GmbH / Siedlungswerk, Stuttgart
•
Deutsche Telekom AG, Darmstadt
•
Kreis Rendsburg / Energiestiftung Schleswig-Holstein, Kiel
•
DaimlerChrysler AG, Stuttgart
•
Schools in Duisburg and Vilshofen
•
IGS, Braunschweig / Bundesministerium für Wirtschaft und Arbeit, Berlin
•
Deutsche Messe AG, Hannover
•
Nestlé AG, Hamburg
•
Reemtsma / Imperial Tobacco, Berlin
•
others
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Usual Project Steps
Step one
• consumption patterns of the client‘s office buildings or production facilities, on
one attractive platform – in realtime via inter- or intranet
• benchmarking and definition of priorities for step two
Step two
• details according to set priorities: building sections, machines and – if necessary –
down to the individual wall outlet; all on the same platform
Step three
• development and implementation of cost-cutting energy strategies (load- and
consumption management through technical measures modified use patterns, costcenter billing, etc.)
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Conclusion
emotionally attractive
Energy Transparency
• is able to resolve the above market-deficit
• bridges the gap between saving-potentials and actual success
• brings life into the issue
• makes energy costs a matter of choice
Thus, smart energy transparency should lower the political cost of ecotaxes and catalyse progress toward climate protection.
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Sustainability
The easiest
thing in the
world!
Source: POEMA, Belem 98
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