Maximize profit, efficiency and growth
with Nielsen Business Consulting Services
Nielsen Business Consulting Services combines business,
analytical and data consulting to address clients’ strategic
business issues in sales, marketing and innovation. This service
identifies and develops new growth opportunities to increase
clients’ revenues and help optimize sales, marketing and
innovation processes to drive clients’ margins and efficiency.
What we offer
Our advantage
Nielsen BCS has developed proved
methodologies to address two key
business questions:
• Where to Play – Identify opportunities
to grow both organically and through
acquisitions based on evolution of
key category and business trends
• How to Win – Identify tactical levers
with the greatest response to realize
the growth opportunities
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Our solutions
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Strategic Foresight – Predictive
solutions based on Evolving Trends,
Need States and Consumer Behaviors
Forecasting Solutions and Growth
Optimizer – Category and Brand
Forecasting, Brand Opportunity Sizing
and Brand Growth Optimizer
Strategic Innovations – Innovation
tools such as Predictive Innovation,
IdeaMiner and IdeaCatcher
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Leader in understanding consumers,
markets, sales and marketing
functions
Superior data, solutions and services,
most advanced and innovative
analytical capabilities and best
experts in business issues and
processes
Very strong business issue and
analytical solution development
driven culture
In-depth knowledge of client’s
current business issues
Multi-year successful client
relationships at all levels within
marketing and sales organization
Leverage our assets and data to
deliver sound solutions tailored to
answer specific business questions
For more information, please contact your Nielsen representative at
800-988-4226 or visit www.nielsen.com
Copyright © 2009 The Nielsen Company. All rights reserved. Printed in the USA. Nielsen and the Nielsen logo are
trademarks or registered trademarks of CZT/ACN Trademarks, L.L.C. Other product and service names are
trademarks or registered trademarks of their respective companies.
Key Benefits:
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Strategic advisor in assisting
clients accelerate their profitable
growth and maximize their
effectiveness
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Delivering not only data and
insights but optimum decisions
and recommendations
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Combining business, data and
analytical expertise, thus creating
scalability, significant value add
for reduced price
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Thought leader in identifying,
developing and delivering new
innovative solutions