Entrepreneurship in Networks
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Innovation:
Combining knowledge to new
concepts promising value
creation
Entrepreneurship:
Combining resources increasing
value creation
Combinations
• Innovation must be followed by
entrepreneurship
• Entrepreneurship must not be based on
innovation
• BUT, innovative entrepreneurship is most
value creating
Value Network
VALUE CHAIN
A
B
C
D
Up-streams
CUSTOMER
Down-streams
VALUE NETWORK
E
B
A
G
D
F
C
CUSTOMER
Positioning
• Understand the potential of a position
• Influence the network
• Exceed expectations
Business Creation
Potential for
a business
opportunity
Probability
for the creation
of an opportunity
First mover advantage
The early bird gets
the worm
Second mover advantage
Time
The second mouse gets
the cheese
A business opportunity is a
social construct
First mover
Second mover
Innovation
Innovation/imitation
Serendipity
Systematic search
Own resources
Network resources
Inside-out strategy
Outside-in strategy
Create opportunity
Seize opportunity
Assimilate genuine
uncertainty
Allocate calculable
uncertainty
The Network Hierarchy
Value Power Uniqueness Dependency Uncertainty
Opportunity
Creators
Opportunity Seizers
Losers
It is a Darwinistic world indeed…
Name of the Game:
To enable for others to create
value
Implication
Entrepreneurship becomes more
societal and social
Societal entrepreneurship
• Direct value for others, indirect for your
self
• Multiple value creation dimensions
• Technology support, not driver
• Enable combinations
Education
•
•
•
•
Combination of enacted knowledge
Network focus
Open processes
Continuous challenges, less check-lists