JOB DESCRIPTION
STORE MANAGER
Department:
Retail
Position Reports to:
Area Sales Manager
Direct Reports:
Assistant Manager, Senior Sales Associate, Sales Associates
Job Purpose
To manage the overall operation of the store to ensure that assigned store productivity and sales and
profitability goals are achieved or exceeded. To provide excellent customer service standards and ensure
that ‘clientelling’ and preferred customer programs are actioned by all staff members. To ensure that
merchandising objectives, operating standards and controllable costs are managed effectively. To devise
and implement store planning and staff development programmes to achieve sales, profitability and
development objectives.
Key Result Areas
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Achieve and, wherever possible, exceed sales and profit budgets and corporate and individual
productivity goals for self, team and store to maximise customer conversion and add on selling results by
close monitoring of KPI measurements. To take appropriate action to address performance issues where
necessary.
Be responsible for planning, co-ordination and implementation of a store event and promotional
calendar.
Set, communicate, monitor and achieve the highest standards of customer care.
Recruit, train, motivate and develop the team to optimise store performance to reflect the brand
qualities. Ensure all staff possess excellent product knowledge and are regularly trained on new
merchandise prior to launch.
Establish effective management of store personnel within payroll budgets to guarantee optimum shop
floor cover at key trading periods.
Adhere to FF Group recruitment and HR policies and procedures as outlined in the Store Policies and
Procedures Manual to ensure that statutory requirements are met and maintained
Ensure that all staff adhere to policies and procedures in respect of Health and Safety security at the
store.
Be responsible for achieving the highest standards of visual merchandising and presentation in line with
pre-determined company initiatives whilst setting and maintaining the highest housekeeping standards.
Ensure that stock levels are regularly reviewed and maintained to maximise sales and liaise direct the
merchandising team to ensure store adhering to the required stands. Where necessary, takes corrective
action.
Actively manage all direct expense budgets.
Ensure that all customer complaints are dealt with in a sympathetic and timely manner and that a
monitoring process is established in order that effective and timely solutions to customer issues are put
in place.
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Store Manager
HR Jan 2013
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Develop action plans to increase sales, address problem areas and capitalise on trends and identify ways
to increase sales through analysis of the store business sales reports.
Be accountable for regular cycle counts to maintain data integrity and undertake regular preparation
and execution of bi-annual stock takes.
Ensure effective communication to all team members of store performance on a daily, weekly and
monthly basis.
Take steps to ensure that the company property and stock is secure and implement full security checks
to ensure that company procedures and processes are being carried out.
Competencies and Experience
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Demonstrable success gained in a store manager position preferably with a recognised brand
Excellent communication skills both externally and at all levels in the company, both written and
verbal
Demonstrable sales skills
Ability to drive sales and motivate a luxury team
Enjoys detail, accuracy and is analytical
Strong numerical and verbal reasoning skills
Shows ‘hunger’ and ambition to drive through initiatives and change to achieve company targets
Proficient computer skills
Demonstrates an ability to plan the work of the team to achieve the company goals
Successfully able to handle multiple demands and competing priorities
Is aware of constraints and analyses risks
Ensure all team/department reporting is completed on a timely basis
Works effectively and efficiently
Demonstrates respect and politeness and regularly exceeds customer expectations
Liaises frequently with customers to keep them fully informed
Shows innovation and initiative in setting customer care standards
The capacity to establish credibility and authority quickly
Experience of leading teams in excess of 5 in a retail environment
Personal Attributes
Fresh, Passionate, Optimism, Liberated, Spirited, Alive
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Enthusiastic, self-confident and self-motivated
Understand and represent the brand attributes
Demonstrates an ability to lead, motivate, train and develop a team through active management
Willing to adapt and take on new challenges and driven to continually improve
Always presents a professional image
Professionalism is maintained under all circumstances
Acts as an inspiration to others
Self-motivator and leader
Actively seeks self-development opportunities
Prepared to go the extra mile to achieve targets
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Store Manager
HR Jan 2013