What is the
Healthy Baby
Program?
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The goal of the Healthy Baby Program
To support expectant mothers throughout all phases of their pregnancy
by ensuring:
 Personalized program focused on
education, support and helping members
have a healthy pregnancy and baby
 Identifies risk factors (e.g., smoking) and
supports members in reducing health risks
 Ongoing, regular outreach throughout
pregnancy and after delivery
prenatal care, understand maternity
benefits, and have a resource for any
complications.
 After delivery: Ensures that the baby gets
newborn care; screen mom for postpartum depression; offers benefits and
claims support.
 Improves health outcomes and reduces
medical costs
 During pregnancy: Ensures women get
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Personal Health Advocates
This program builds on our Personal Health Advocate
model, which addresses the range
of issues that can surface around:
 Maternity care
 Care coordination for expectant mother
 Benefits assistance
 Fetal/neonatal care coordination
 Second opinions
 Chronic condition management
 Coordination of care for
premature babies
 Post-pregnancy care coordination
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What does the Healthy Baby
Program include?
Reminders & Support
 Screening questionnaires specific to each trimester
and postpartum.
 Telephone support call during each trimester
(3) with email reminders of each session.
 One post partum call with depression screening
 Total of 4 scheduled calls--plus unlimited additional
advocacy support as needed.
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Resources & Information
Tip sheets on such topics as:
 Breastfeeding
 Maternity Leave
 Pregnancy Q&A
When a member enrolls in
this program, they receive a
introduction letter, FAQ flyer
and maternity book, which is
currently “Mayo Clinic Guide
to a Healthy Pregnancy”.
 Understanding Labor
 Pelvic Strengthening
 Birth plan workbook and more
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Support Materials
What drives engagement
in this program?
Registration, tracking & incentives
As claims data may not identify expectant mothers until
late in their pregnancy, in order for Health Advocate to
effectively manage this program, we would require that
the members call to register, which will allow us to
identify them at an early stage, as well as track their
participation for incentive reporting purposes.
Having an incentive strategy in place to drive enrollment
would be important to a successful program launch.
A typical incentive structure may
look like: $250 for enrollment in
Healthy Baby and $250 for
completion
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Thank you
Chris Weale, Product Specialist
610.397.7449
[email protected]