SMaRT Solutions for Sustainable Business
Why did Leading Manufacturers Choose SMaRT©?
SMaRT is the consensus sustainable sustainable product standard.
It is:
• Accessible
• Comprehensive
• Transparent
SMaRT Solutions for Sustainable Business
SMaRT Solutions for Sustainable Business
© 2007
SMaRT Solutions for Sustainable Business
Why did Leading Manufacturers choose SMaRT©?
SMaRT is accessible.
• Open – any interested party can become a committee member
• Consensus – the SMaRT Committee has sole responsibility for
standards development, approval, interpretation, and revision
• Affordable – SMaRT is cost effective
SMaRT Solutions for Sustainable Business
SMaRT Solutions for Sustainable Business
© 2007
SMaRT Solutions for Sustainable Business
Increased Profitability
Sustainable Product Case Study – Forbo Linoleum
A Culture of Long Term Commitment to Optimized Environmental Performance.
Forbo Linoleum manufacturers and sells linoleum floorcovering, wallcovering
and finishing for office furniture. The company attributes the following superior
economic performance to its sustainable practices (Forbo internal data 2001):
• EBIT (Operating Result) performance as a percentage of sales that is, at a
minimum, 25% better than any of its competitors
• Internal profitability shows its sustainable products’ EBIT level performance
more than double, as a percent of sales, those of traditional products
• Five year share price performance is 100% greater on average than its three
largest competitors
SMaRT Solutions for Sustainable Business
Forbo Linoleum is a SMaRT Platinum Certified
Product eligible
for credit
SMaRT Sustainable
Solutions for Sustainable
Business
for LEED certified green buildings and sustainable investment.
© 2007
SMaRT Solutions for Sustainable Business
Why did Leading Manufacturers choose SMaRT©?
SMaRT is comprehensive.
• Leading standards – Meets existing
stringent product sustainability
standards in its criteria, including:
– Int’l Organization for Standardization
(ISO) 14001 Environmental Management
– GREENGUARD / California 01350 VOC
– FSC Certified Wood
• Life Cycle Assessment (LCA) – Per ISO
standards, an LCA scientifically measures environmental impacts
throughout product life cycle – raw materials extraction, manufacturing,
shipping, use or reuse
• Global – Covers 80% of the world’s products & requires global supplier
SMaRT
Solutions
for Sustainable
Business
data for 12 environmental impacts,
& credit
for reduction
of over
1300
SMaRT Solutions for Sustainable Business
pollutants up to 100%
© 2007
SMaRT Solutions for Sustainable Business
Environmental Performance for Steel
LCA Impact Example:
SMaRT Requires an ISO Compliant LCA Thus Providing Critical Coverage of Global
Suppliers
Global
Warming
Waste
100%
Ozone Depletion
50%
Energy
EcoTox
High Recycled
Content Steel
0%
Smog
Acidiication
HumanTox
SMaRT Solutions for Sustainable Business
SMaRT Solutions for Sustainable Business
Eutrophication
© 2007
SMaRT Solutions for Sustainable Business
Why did Leading Manufacturers choose SMaRT©?
SMaRT is transparent.
• Quantified - All assumptions, requirements and metrics within criteria
are available to the public
• Documented – Manufacturers must disclose points earned by certified
products
• Audited – Ernst & Young’s Global Sustainable Audit Group audits
SMaRT Certifications
• Accredited – Criteria was developed by an American Nationals
Standards Institute (ANSI) accredited process
SMaRT is a leadership standard with important prerequisites
• No Toxic Stockholm Chemicals
• FSC Certified Wood - prevents criminal liability under Lacey Act banning
illegally harvested wood, & stops 20% of climate change pollution
SMaRT Solutions for Sustainable Business
• 28 Points Minimum for Certification
SMaRT Solutions for Sustainable Business
© 2007
SMaRT Solutions for Sustainable Business
Who else is involved?
SMaRT Committee Officers
• Ken Baker, Principal, Gensler
• Doug Pierce, AIA, LEED AP, Perkins+Will
• Ginny Dyson, IIDA, LEED AP, DMJM / Rottet
• Keith Winn, IIDA, LEED AP, ASID, Catalyst Partners
• Ralph Bicknese, AIA, LEED AP, Hellmuth+Bicknese
• Eric Corey Freed, Licensed Architect, Principal, Organic Architects
• Sigi Koko, Principal, Down to Earth Design
• Lou Newett, Environmental Director, Knoll Inc.
• Tim Cole, Environmental Director, Forbo Flooring
• Michael Bohn, Marketing VP, Bosch & Siemens Home Appliances
SMaRT Solutions for Sustainable Business
SMaRT
Solutions
Michi Pena, Commissioner, Chicago Dept. of
General
Servicesfor Sustainable Business
• Tim Nolan, State of Minnesota
•
© 2007
SMaRT Solutions for Sustainable Business
Who else is involved?
• U.S. Green Building Council (USGBC) and its
LEED® Rating System
– LEED recognizes SMaRT certified products
– SMaRT & LCA Education are USGBC Education Provider
Programs
– Use of SMaRT certified products for 2.5% of total the value
of a project contributes one Innovation and Design credit
• American Institute of Architects (AIA)
– SMaRT is part of AIA's imperative to reduce 60% of
conventional energy use in buildings by 2015
• Sustainable Furnishings Council
SMaRT Solutions for Sustainable Business
– SFC approved SMaRT as the standard to which its
SMaRT Solutions for Sustainable Business
members must certify to
© 2007
SMaRT Solutions for Sustainable Business
Who else is involved?
• Capital Markets Partnership
Capital Markets Partnership
Acting Now to Secure a Healthy & Prosperous Tomorrow
– Led by Citi, JPMorgan Chase and San Francisco Mayor Gavin Newsom
– Supported by US Conference of Mayors:
• Consensus Green Building Underwriting Standards recognize SMaRT
• Sustainable Investment Standards Requirements 2.0 recognize SMaRT
• Sustainable Building Securities (SMBS) recognize SMaRT
• Fireman's Fund – Adopted SMaRT in its underwriting
criteria for discounted insurance to manufacturers of
certified products
• City of Santa Monica – Includes SMaRT certified
SMaRT Solutions
Sustainable
products in its purchasing directive,
which isforbeing
sentBusiness
SMaRT Solutions for Sustainable Business
to U.S. cities for their adoption too
© 2007
SMaRT Solutions for Sustainable Business
Who else is involved?
• Los Angeles Community College District
– $5B of LEED Platinum construction
– More than 3000 manufacturers are transitioning to SMaRT
– SMaRT Certified manufacturer data accessible through a
searchable online data base.
• Big Green Purse
– Leading consumer web site & book
onSolutions
sustainable
products Business
SMaRT
for Sustainable
– Adopted SMaRT
SMaRT Solutions for Sustainable Business
© 2007
SMaRT Solutions for Sustainable Business
Who else is involved?
• Alliance for Sustainable Built
Environments
SMaRT Solutions for Sustainable Business
SMaRT Solutions for Sustainable Business
© 2007
SMaRT Solutions for Sustainable Business
Who else is involved?
• Jones Lang LaSalle
A financial and
professional services firm
specializing in real estate
services & investment
management, with more
than 30,000 people in
700 cities and 60
countries.
SMaRT Solutions for Sustainable Business
SMaRT Solutions for Sustainable Business
© 2007
SMaRT Solutions for Sustainable Business
Who else is involved?
• Build it Green GreenPoint RATED Homes
The Leading Green Home Standard for
new and existing homes, equivalent to
LEED, and part of the Green Building
Underwriting Standards© .
SMaRT Solutions for Sustainable Business
SMaRT Solutions for Sustainable Business
© 2007
SMaRT Solutions for Sustainable Business
Consensus Green Building Underwriting Standards©
• Recognizes and incorporates existing industry standards
–
Comprehensive
–
Transparent
–
Market-driven
–
Consensus-based
• Standards include
–
EPA EnergyStar
–
USGBC LEED Rating System
–
MTS Climate Neutral
–
SMaRT
• Performance based
–
Energy
–
Water
–
Indoor environmental quality
• Third-party verification requirement
SMaRT Solutions for Sustainable Business
SMaRT
Solutions
for Sustainable Business
– Self-Regulation = No Regulation
= Wild
West
© 2007
Example
SMaRT Solutions for Sustainable Business
Capital Markets Partnership Commercial GreenValue Score Application
•
•
•
•
•
LEED Gold certified office building
EnergyStar score = 80
Green Building Underwriting Standard score = 74
Climate Neutral certified
Value
SMaRT is part of LEED &
Climate Neutral
ENERGYSTAR Score
Climate Neutral Certified
LEED RATING
C
M
P
GREEN
SCORE
= 78
Green Building Underwriting Standard Score
CMP GREEN SCORE
Score
80
Ratio
40%
YES
NO
10%
0%
NONE
CERTIFIED
SILVER
GOLD
PLATINUM
0%
2%
5%
10%
15%
74
35%
100%
Adjusted
Score
32
10
10
26
78
SMaRT Solutions for Sustainable Business
SMaRT Solutions for Sustainable Business
© 2007
SMaRT Solutions for Sustainable Business
Who else is involved?
Three companies are leading the charge and SMaRT certified their
products:
• Forbo flooring
• Milliken carpet & textiles
• Knoll furniture
Due to the SMaRT
LEED Credit, all
three Companies
went Climate
Neutral at their
Manufacturing
Facilities.
SMaRT Solutions for Sustainable Business
SMaRT Solutions for Sustainable Business
© 2007
SMaRT Solutions for Sustainable Business
Produced With
100% Wind Energy
Platinum
SMaRT Solutions for Sustainable Business
SMaRT Solutions for Sustainable Business
© 2007
SMaRT Solutions for Sustainable Business
SMaRT Certified
Sustainable Carpet
PVC Free
Carbon Neutral Production
SMaRT Solutions for Sustainable Business
Platinum
SMaRT Solutions for Sustainable Business
© 2007
SMaRT Solutions for Sustainable Business
Value of SMaRT
SMaRT Solutions for Sustainable Business
SMaRT Solutions for Sustainable Business
© 2007
SMaRT Solutions for Sustainable Business
Stops Imminent Irreversible Dangerous
Climate Change
SMaRT Solutions for Sustainable Business
SMaRT Solutions for Sustainable Business
© 2007
SMaRT Solutions for Sustainable Business
Before it’s too late
SMaRT Solutions for Sustainable Business
SMaRT Solutions for Sustainable Business
© 2007
SMaRT Solutions for Sustainable Business
Demysticizes sustainable products
SMaRT Solutions for Sustainable Business
SMaRT Solutions for Sustainable Business
© 2007
SMaRT Solutions for Sustainable Business
Eliminates market confusion based on
real metrics using sound science and
consensus
SMaRT Solutions for Sustainable Business
SMaRT Solutions for Sustainable Business
© 2007
SMaRT Solutions for Sustainable Business
Conserves natural resources & reduces
waste
SMaRT Solutions for Sustainable Business
SMaRT Solutions for Sustainable Business
© 2007
SMaRT Solutions for Sustainable Business
Facilitates design &
process innovation
SMaRT Solutions for Sustainable Business
SMaRT Solutions for Sustainable Business
© 2007
SMaRT Solutions for Sustainable Business
Advances Triple Bottom Line:
Environment, Economy & Social Equity
SMaRT Solutions for Sustainable Business
SMaRT Solutions for Sustainable Business
© 2007
SMaRT Solutions for Sustainable Business
Improves quality of life
7. Improves quality of life
SMaRT Solutions for Sustainable Business
SMaRT Solutions for Sustainable Business
© 2007
SMaRT Solutions for Sustainable Business
Improves stakeholder value
SMaRT Solutions for Sustainable Business
SMaRT Solutions for Sustainable Business
© 2007
SMaRT Solutions for Sustainable Business
Improve manufacturer share value & good will
Improves manufacturer share value & good
will
SMaRT Solutions for Sustainable Business
SMaRT Solutions for Sustainable Business
© 2007
SMaRT Solutions for Sustainable Business
Remember, SMaRT© is
• To products what LEED® is to buildings
• Accessible – Open, consensus, and affordable
• Comprehensive – Incorporates leading standards, LCA, global
supply chain
• Transparent – Quantified, documented, audited, and accredited
SMaRT Solutions for Sustainable Business
SMaRT Solutions for Sustainable Business
© 2007
SMaRT Solutions for Sustainable Business
Get
©
SMaRT !
Thank you
© 2007