Summary of Simon Cowell
Partnership Opportunities
October 2007
Preliminary Proposal for an Overall Television Deal
Sony Pictures Television Business Overview
SPT is the top independent studio for network and cable television
• Creator and distributor of top comedies, dramas, and game shows:
– #1 comedy of all-time (Seinfeld)
– #1 primetime comedy last season (Rules of Engagement)
– #1 daytime drama (Young and the Restless)
– #1 and #2 game shows of all time (Wheel of Fortune and Jeopardy!)
– #1 producer of TV movies, won 3 Emmys for Broken Trail this year
• Broad range of on-air shows, including 10 network shows, 8 cable shows, 5 syndicated shows,
and 6 made-for-TV movies
• Industry leader in television distribution with records for shows like Seinfeld and King of Queens
• Large ad sales organization with over $200MM in annual revenues
Deal Overview
•
Establish a JV with Simon and Sony Pictures Television
•
Provide Simon access to SPT’s drama and comedy writers as well as our creative executives
•
Cover multiple genres as well as scripted and non-scripted formats
•
Provide Simon screen credits including Executive Producer, Logo Credit, and paid ads
Simon will tap into Sony Picture Television’s resources, industry leadership,
and expertise to expand the range of his television offerings
CONFIDENTIAL
2
Preliminary Proposal for an Overall Feature Film Deal
Sony Pictures Overview
Sony Pictures is Hollywood’s leading studio
• #1 in openings (2006 & 2007)
• #1 in market share (2006 & 2007)
• #1 in opening day receipts / weekend receipts (Spider-Man 3)
• 12 Best Picture Oscars
Deal Overview
• A multi-year first look deal with Columbia Pictures for all theatrical projects
• Deal would cover Simon’s overhead and fringe
• Deal would be non-exclusive for Simon with regards to production services / producer
commitments
• Pay-or-play for fixed compensation would be based on SPE’s election to proceed to production
• Contingent consideration would be the same as existing deal at Columbia (“William Davies /
Untitled Simon Cowell Project”)
Simon will leverage Sony Pictures’ resources and feature film production
expertise, providing Simon a vehicle to bring his theatrical projects to the
screen
CONFIDENTIAL
3
Preliminary Proposal for a Crackle-based Online Partnership
Crackle Overview
Crackle is a premier destination for online video, focused on high-quality short-form video
•
Crackle is elevating the quality of online video and attracting the best creators of short-form video
•
Crackle has attracted a large and loyal audience, making it the ideal destination to extend Simon’s
brand online
•
Crackle’s model is an ideal fit for identifying talent, with a brand built on offering fame-based incentives
to emerging talent
Deal Specifics
•
Sony would grant equity in Crackle as part of the venture
•
Crackle would provide technology, infrastructure, and management team
•
Partnership would include marketing support and music video distribution
•
Simon would receive cash compensation for his services, including contribution of his expertise in
developing the Network concept
•
Simon would contribute his name and likeness, public relations support, and on-going interaction with
audience members
With no cash investment, Simon would participate in creating the leading online destination
for talent and extend his brand to a site that reflects his style of straight talk and celebrity
CONFIDENTIAL
4
Preliminary Proposal for a GSN-based Game Partnership
GSN Overview
Collaborate with Simon to build a game-based business around his brand
•
With the backing of Sony Pictures, Liberty Media, and new management, GSN is redefining its brand
•
GSN is building on its position as a leader in TV game shows (reaching 66MM households) to expand
into online and casual games
•
GSN’s affiliation with Fun Technologies uniquely positions it to be the leader in games across platforms
Deal Specifics
•
GSN would guarantee exclusive carriage for a defined number of Simon’s game shows each year
(number of shows / format would be negotiated)
•
Partnership would provide equity to Simon
•
Simon would have a dedicated programming block one night per week
•
Simon, GSN, and FUN Technologies would collaborate in developing online skill-based games
•
Deal would build on Sony’s partnership with IGT and history of introducing the most successful gaming
machines of all time to offer slot machines based on Simon’s game shows
Leverage GSN and FUN Technologies to extend Simon Cowell’s brand into both television game shows and
skill-based casual video games
CONFIDENTIAL
5