L E T U S T A K E Y OUR BRANDING TO BUYING
Smart Media has in excess of 5000 branding
opportunities in lucrative retail stores
nationwide.
Retail Partners
Smart Media will help you
• Promote a new or existing product.
• Entice shoppers to purchase your product over your
competitor’s product (encourages product switch as 60% of
brand choices are made in-store).
• Create the desire to trial a new or existing product.
• Stimulate impulse purchasing by encouraging a shopper to buy
a product that is not on his/her shopping list (70% of purchase
decisions are made in-store).
Smart Media provides you with the opportunity to promote your brand directly to your target market at the most
critical stage in the buying cycle - at point of purchase.
We provide integrated solutions for the awareness and communication needs of brands and retailers with their
shoppers. We work with leading insight agencies to create holistic and customised shopper solutions that drive
your in-store marketing objectives. We also like to work closely with your design agency to ensure that your
creative makes the required impact.
Through our trolley advertising platform we ensure that your brand is top of mind as shoppers enter the store
and throughout their shopping experience. We come up with out-of-the-box ideas that bring your advertising
message to life and we ensure that we integrate your above-the-line campaign with a solid in-store strategy that
closes the link in the buying cycle.
Our Clients
Benefits
Shopping basket advertising is critical to your
in-store campaign:
• The basket is not just an advertising medium. It is an
essential shopping companion. You are guaranteed
visibility as every single person entering the store
requires a basket which ensures brand-in-the-hand
intimacy!
• Baskets are mobile and therefore not restricted to
specific aisles like fixed in-store mediums, which
increases their visibility, OTS and overall coverage.
• Baskets are proven to influence predetermined
purchase decisions, create awareness around new
and existing products and encourage product
switch.
• Shelf space is cluttered with each medium actively
vying for your attention, whereas the basket is a
constantly visible mobile ad.
• Other mediums have a few seconds of limited
dwell time to make an impact and impress whereas
the basket is a permanent fixture throughout the
shopping experience.
• There is a greater chance of in-store mediums
getting lost in the background clutter whereas the
relative surface area and close proximity of the
basket ad provides long lasting exposure.
• Studies show that the basket ads deliver greater
recall due to their sheer quantity, constant mobility
and the fact that they are not limited to specific
aisles in-store.
[email protected]
www.smartmedia.co.za
(011) 214 5230