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Marketing
BMEGT20MW01
Department of Management and Corporate
Economics, building Q, room B 303b
email: [email protected]
Gyorgyi Dano
Lecturer: Ms. Gyorgyi Dano
Course info
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https://goo.gl/xxma7s
Gyorgyi Dano
uti.bme.hu
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Requirements
 2 Exams (70%)
 Essay presentation (10%)
teamwork
Gyorgyi Dano
 Written Essay (20%)
teamwork
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Exams I.
• Exams will be written in the
classroom, during the lesson-time.
• Students should achieve at least
50% of the exam points!
Gyorgyi Dano
• Check the detailed schedule:
uti.bme.hu  https://goo.gl/xxma7s
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• True or false statements
• Multiple choice tests
• Fill the gaps
• Short essays
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Exams II.
Essay, presentation I.
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https://goo.gl/5wGzo1
Please register ASAP!
Gyorgyi Dano
• 5 or 6 students should write the
essay together.
• Details (direct link):
• Essay is not acceptable without references!
• Attendance is mandatory for all team
members during their team presentation.
• Please send your presentation by email at least
48 hours before your scheduled presentation
time!
• All members of the team will receive the same
points for the team presentation and essay.
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Essay, presentation II.
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87-100% excellent
75-86% good
63-74% satisfactory
50-62% passed
0-49% failed
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Grading
Detailed class schedule
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2017.02.09 Introduction into the Marketing
2017.02.16 Analyzing the Marketing Environment, Marketing Strategy
2017.02.23 Marketing Information and Customer Insight
2017.03.02 No lecture
2017.03.09 Market Segmentation, Targeting and Positioning; Prepare to Exam 1
2017.03.16 Exam 1 (Will be written in the classroom, during the lesson-time.)
2017.03.23 Presentations, Buyer Behavior
2017.03.30 Presentations, Product Strategy
2017.04.06 Presentations, Guest Lecturer*
2017.04.13 Presentations, Designing Pricing Strategy
2017.04.20 Presentations, Marketing Channels
2017.04.27 Presentations, Integrated Marketing Communication, Prepare to Exam 2
2017.05.04 Exam 2 (Will be written in the classroom, during the lesson-time.)
2017.05.11 Repeat of Exams (Will be written in the classroom, during the lesson-time.)
* Date may change.
Gyorgyi Dano
Date, Classroom: 11:30-14.00 on Thursday, E505
• Theories
• Examples, case-studies
• Videos
• Interactive - use your gadget
• Extra points
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Lectures
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Materials
Lecture slides at www.uti.bme.hu
https://goo.gl/xxma7s
Gyorgyi Dano
Kotler, P., Armstrong, G. (2016):
Principles of Marketing
16th Edition, Pearson
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Learning option
MyMarketingLab
http://www.pearsonmylabandmastering.com
Optional!
Gyorgyi Dano
Registration instructions: Student Registration Handout for
MyMarketingLab.pdf