Sony Middle East and Africa, P.O. Box 16871, Jebel Ali, Dubai, UAE.
Telephone: (+9714) 8816912/ 8815488 Facsimile: (+9714) 8816259
NEWS RELEASE: Immediate
Sony Reduces 4K1 Camcorder Size To One Quarter Of The Previous
Model
FDR-AX100E camcorder proves that the best things do come in small packages
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Shoot 4K video with a small camcorder body that allows easy one-handed
operation
Back illuminated 1.0-type Exmor R™ CMOS sensor delivers stunning 4K image
quality, even in low light
New BIONZ X™ image processing engine
ZEISS Vario-Sonnar T* 29mm wide-angle lens with 12x optical zoom and Optical
SteadyShot™
Pro-style control with manual ring, dial and built-in ND filters
NFC for one-touch connection and Wi-Fi for image transfer and remote control
from your smartphone
Dubai, UAE: 07 January 2014 – The newest 4K Handycam® AX100E from Sony is ideal for
people who want to capture and enjoy their special memories on their 4K BRAVIA TV in the
highest possible resolution. Approx. 75% smaller and approx. 66％ lighter2 than the FDR-AX1E
for comfortable one-handed shooting, its small body is roomy enough to pack in the best of
Sony technology.
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4K refers to 3,840 x 2,160 pixels resolution throughout this press release.
Size is approx. 1/4, weight is approx. 1/3 .
It’s the first 4K Handycam® that features a large back-illuminated 1.0-type Exmor R™ CMOS
sensor. Far larger than the sensor in normal consumer camcorders, this captures flawless 4K
Ultra HD images (3840 x 2160 pixels) with four times the detail of Full HD while also allowing
beautiful ‘bokeh’ background blur effects.
The 4K sensor is paired with Sony’s ultra-powerful BIONZ X™ processor that employs areaspecific noise reduction and detail reproduction technology for incredibly vivid, lifelike footage
that’s closer than ever to reality. Together with the camcorder’s advanced Cinematone
Gamma/Colour function, progressive 25p recording gives a sumptuously warm, rich look to your
footage.
The Handycam® AX100E uses a newly-developed ZEISS Vario-Sonnar T* lens with 12x optical
zoom that’s been fine-tuned for 4K shooting. Definition is finespun right into the corner of the
frame, thanks to the 11 group/17 element lens that incorporates AA (advanced aspherical) and
ED lens elements.
Working in harmony with the large 1.0-type sensor, BIONZ X™ processor and ZEISS lens with
a 7-bladed aperture, the lens assures flawless movies and still images, with the option of
creating impressive ‘bokeh’ effects – just like a professional videographer. For even more
polished results, Optical SteadyShot™ keeps footage smooth and stable when you’re shooting
handheld.
In another 4K Handycam® first, Dual Video Recording lets you simultaneously record high
quality movie clips and ready-to-share MP4 files. Capture movies in XAVC S (at up to
4K/60Mbps or HD/50Mbps) or AVCHD formats to view, edit and enjoy with the highest
resolution. At the same time, a more compact lower-resolution copy of your footage is recorded
in MP4 format. After shooting, just touch your NFC-enabled smartphone or tablet to wirelessly
transfer web-friendly MP4 clips from the AX100E for quick online sharing.
Your creative options are broadened further with high frame rate recording that captures the
action in HD quality (1280x720). Enjoy footage edited on your PC in silk-smooth slow motion –
just like a TV action replay that shows every moment of that decisive penalty kick.
Playback of video and still photos on your 4K TV is as simple as connecting the supplied HDMI
cable. Even if you’re not watching on a 4K set, You can enjoy Super-sampled Full HD Play back
which automatically down-converts 4K footage to very high quality 2K (Full HD), using the
enormous amounts of data in every 4K frame for spectacular results.
As an extra refinement, touching the camcorder’s display during 4K playback trims the area
immediately round the area you’ve touched for playback as a Full HD movie.
Friendly, pro-style creative features
The Handycam® AX100E puts you firmly in control of crafting beautiful-looking 4K images.
Framing shots is a pleasure through the bright, high-contrast OLED Tru-Finder that offers a
wide angle of view.
A choice of selectable Clear, 1/4 filter, 1/16 filter or 1/64 ND (Neutral Density) filters adjusts light
levels entering the lens. This gives video-makers the freedom to precisely control shutter speed
and aperture for greater creative possibilities. In conjunction with the camcorder’s large image
sensor, it allows creation of beautifully smooth ‘bokeh’ background blur effects without
increasing shutter speed – even if you’re shooting outdoors in sunny conditions.
A comfortably-placed lens ring can be allocated to providing fingertip control of focus or zoom
and exposure. Video enthusiasts will also appreciate the side-mounted control dial that can be
assigned functions like gain or brightness. It’s easy to make fingertip adjustments, even when
you’re looking through the electronic viewfinder with the camcorder’s LCD screen closed.
The new addition of My Voice Cancelling automatically reduces vocal frequencies from
immediately behind the camera, while your subject’s voice remains unaffected. So now those
unintentional commentaries and asides are magically reduced from the soundtrack, letting your
subjects speak for themselves.
Connect wirelessly with your phone, tablet or TV
Built-in Wi-Fi and NFC lets you wirelessly transfer movie clips and photos from Handycam® to
your smartphone or tablet at a single touch. To get started, just download the free
PlayMemories Mobile™ app for your iOS or Android device.
Wi-Fi also allows wireless playback of content stored on Handycam® on your networked TV
(DLNA renderer compatible TV and access point are required: not compatible with XAVC S
format).
Touching Handycam® with your NFC-enabled mobile device also activates Smart Remote
Control. Start and stop recording with your mobile – it’s ideal for group scenes or solo
performances when you don’t want to run from the camcorder back into the scene once
recording’s started.
The new FDR-AX100E 4K camcorder by Sony will be available in Asia Pacific from May 2014.
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About Sony Middle East and Africa
Sony Middle East and Africa FZE is a 100% subsidiary of Sony Corporation and is the regional headquarters for the
Middle East and Africa regions. The company is engaged in the business of Sony Consumer Electronics, VAIO laptop
computers, Computer Peripherals, Data media, Recording Media and Energy (Batteries), Mobile Electronics (Car
Audio) and Computer Entertainment (PlayStation) products in more than 40 countries in the region.
Apart from stock operations in the Jebel Ali Free Zone Establishment in Dubai, Sony Middle East and Africa leads
execution of various logistics, sales, marketing, advertising and customer services activities through its business
partners and representative offices. A representative office in Kenya and Pakistan, in addition to 497 accredited third
party service centers reinforces Sony’s presence in key markets in the region.
For media inquiries, please contact:
Sony Middle East and Africa FZE
Neil D’Sylva
Tel:
(971)-4-8815488
Fax:
(971)-4-8817808
Email:
[email protected]
Or
APCO Worldwide
Mathilda Saad
Dir.:
+9714 361 3879
Mob:
+971 55 699 9890
Email: [email protected]
Christy Abraham
Dir.:
971 4 446 4260
Mob:
971 55 851 1350
Email:
[email protected]