Cartel project – Survey report – Factors bearing on the seriousness of cartel conduct 131210 10. FACTORS BEARING ON SERIOUSNESS OF CARTEL CONDUCT 10.1 FACTORS BEARING ON SERIOUSNESS – PRICE FIXING Question D1E. Now we would like you to consider the following additional facts to see if they change your view. All things considered, please tell us how you would view an agreement between competitors on prices if…..: Figure 10.1 Factors bearing on seriousness – Price fixing1 Less serious Just as serious More serious MOST COMMON RESPONSE 40.7 57.8 1.5 Just as serious 1.1 16.1 82.8 More serious 46.2 49.3. 4.5 The companies involved in the conduct were small businesses 16.5 79.9 3.6 Just as serious Elaborate steps were taken to make sure the authorities did not find out about the conduct 1.4 20.3 78.2 More serious 15.8 79.2 5.1 Prices did not go up as a result of the conduct The conduct included bullying another company into joining the agreement The reason for the conduct was that it would prevent factories from closing and would save jobs The profits from the conduct were used to make products that are environmentally friendly 1 Just as serious Just as serious n=952 (representing respondents who responded ‘Yes’ to ‘Do you think that an agreement between competitors on prices should be against the law?’, Question D1). 2 Comments In terms of the most common response, none of the factors were seen as making an agreement between competitors on prices ‘less serious’, although a significant minority (40.7% and 46.2% respectively) of respondents considered that it would be ‘less serious’ when ‘Prices did not go up as a result of the conduct’ and ‘The reason for the conduct was that it would prevent factories from closing and would save jobs’. In terms of the most common response, the only two factors that were considered to make the conduct ‘more serious’ were ‘The conduct included bullying another company into joining the agreement’ and ‘Elaborate steps were taken to make sure the authorities did not find out about the conduct’ (82.8% and 78.2% respectively). In two cases where ‘the companies involved in the conduct were small businesses’ and ‘The profits from the conduct were used to make products that are environmentally friendly’ the clear majority (79.9% and 79.2% respectively) considered the conduct ‘just as serious’. 3 10.2 FACTORS BEARING ON SERIOUSNESS – MARKET ALLOCATION Question D2E. Now we would like you to consider the following additional facts to see if they change your view. All things considered, please tell us how you would view an agreement between competitors to allocate customers if…. Figure 10.2 Factors bearing on seriousness – Market allocation2 Less serious Just as serious More serious Most common response 43.1 54.9 2.1 Just as serious The conduct included bullying another company into joining the agreement 1.1 18.2 80.7 More serious The reason for the conduct was that it would prevent factories from closing and would save jobs 41.0 54.8 4.2 Just as serious The companies involved in the conduct were small businesses 14.5 82.0 3.5 Just as serious Elaborate steps were taken to make sure the authorities did not find out about the conduct 1.6 24.0 74.4 More serious 15.6 80.7 3.7 Just as serious Prices did not go up as a result of the conduct The profits from the conduct were used to make products that are environmentally friendly Comments In terms of the most common response, none of the factors were seen as making an agreement between competitors to allocate customers ‘less serious’, although a significant minority (43.1% and 41% respectively) of respondents considered that it would be ‘less serious’ when ‘Prices did not go up as a result of the conduct’ and ‘The reason for the conduct was that it would prevent factories from closing and would save jobs’. 2 n=898 (representing respondents who responded ‘Yes’ to ‘Do you think that an agreement between competitors to allocate customers should be against the law?’, Question D2). 4 In terms of the most common response, the only two factors that were considered to make the conduct ‘more serious’ were ‘The conduct included bullying another company into joining the agreement’ and ‘Elaborate steps were taken to make sure the authorities did not find out about the conduct’ (80.7% and 74.4% respectively). ‘Just as serious’ was the most common response by a clear majority where ‘The profits from the conduct were used to make products that are environmentally friendly’, and ‘The companies involved in the conduct were small businesses’ (80.7% and 82% respectively). 5 10.3 FACTORS BEARING ON SERIOUSNESS – OUTPUT RESTRICTION Question D3E. Now we would like you to consider the following additional facts to see if they change your view. All things considered, please tell us how you would view an agreement between competitors to reduce production levels if…. Figure 10.3 Factors bearing on seriousness – Output restriction3 Less serious Just as serious More serious Most common response 33.0 64.0 3.1 Just as serious 1.0 19.1 79.9 More serious The reason for the conduct was that it would prevent factories from closing and would save jobs 38.8 57.0 4.2 The companies involved in the conduct were small businesses 13.1 82.7 4.2 Just as serious Elaborate steps were taken to make sure the authorities did not find out about the conduct 1.4 22.3 76.3 More serious The profits from the conduct were used to make products that are environmentally friendly 17.1 78.1 4.8 Prices did not go up as a result of the conduct The conduct included bullying another company into joining the agreement Just as serious Just as serious Comments None of the factors were regarded by respondents as rendering an agreement between competitors to reduce production levels as ‘less serious’, although a significant minority felt that where prices did not go up or the agreement was to prevent loss of jobs did feel that the conduct would be less serious (33.0% and 38.8% respectively). In terms of the most common response, the only two factors that were considered to make the conduct ‘more serious’ were ‘The conduct included bullying another company into 3 n=920 (representing respondents who responded ‘Yes’ to ‘Do you think that an agreement between competitors to reduce production levels should be against the law?’, Question D3). 6 joining the agreement’ and ‘Elaborate steps were taken to make sure the authorities did not find out about the conduct’ (79.9% and 76.3% respectively). ‘Just as serious’ was the most common response for a clear majority where ‘The profits from the conduct were used to make products that are environmentally friendly’, and where ‘The companies involved in the conduct were small businesses’ (78.1% and 82.7% respectively). 7 10.4 FACTORS BEARING ON SERIOUSNESS - COMPARISON BETWEEN TYPES OF CARTEL CONDUCT Figure 10.4 Factors bearing on seriousness - Comparison between types of cartel conduct4 Type of cartel conduct Prices did not go up as a result of the conduct 40.7 Price fixing 57.8 1.5 Less serious 43.1 Market allocation 54.9 Just as serious 2.1 More serious 33 Output restriction 64 3.1 0 20 40 60 80 100 % Type of cartel conduct The conduct included bullying another company into joining the agreement 1.1 Price fixing 16.1 82.8 Less serious 1.1 Market allocation 18.2 80.7 Just as serious More serious 1 Output restriction 19.1 79.9 0 20 40 60 80 100 % 4 For price fixing, n=952 (representing respondents who responded ‘Yes’ to ‘Do you think that an agreement between competitors on prices should be against the law?’, Question D1); market sharing, n=898 (those representing respondents who responded ‘Yes’ to ‘Do you think that an agreement between competitors to allocate customers should be against the law?’, Question D2 ); output restriction, n=920 (those representing respondents who responded ‘Yes’ to ‘Do you think that an agreement between competitors to reduce production levels should be against the law?’, Question D3 ). 8 Type of cartel conduct The reason for the conduct was that it would prevent factories from closing and would save jobs 46.2 49.3 Price fixing 4.5 Less serious 41 Market allocation 54.8 Just as serious 4.2 More serious 38.8 Output restriction 57 4.2 0 20 40 60 80 100 % Type of cartel conduct The companies involved in the conduct were small businesses 16.5 Price fixing 79.9 3.6 Less serious 14.5 Market allocation 82 Just as serious 3.5 More serious 13.1 Output restriction 82.7 4.2 0 20 40 60 % 80 100 9 Type of cartel conduct Elaborate steps were taken to make sure the authorities did not find out about the conduct 1.4 Price fixing 20.3 78.2 Less serious 1.6 Market allocation Just as serious 24 74.4 More serious 1.4 Output restriction 22.3 76.3 0 20 40 60 80 100 % The profits from the conduct were used to make products that are environmentally friendly Type of cartel conduct 15.8 Price fixing 79.2 5.1 Less serious 15.6 Market allocation 80.7 Just as serious 3.7 More serious 17.1 Output restriction 78.1 4.8 0 20 40 60 80 100 % Comments For each reason that may have a bearing on respondent perceptions of the seriousness of cartel conduct there were similar levels of seriousness across the types of cartel conduct. For instance, when considering the scenario that the companies were small businesses, the proportions for ‘just as serious’ were 79.9% for price fixing, 82% for market allocation, and 82.7% for output restriction.
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