here - Hacking 4 Impact

DroneDB
A Facebook feed for drone operations
Military & intelligence agencies spend thousands of hours following nefarious individuals by
drone. Current manual methods for tracking the activities of these individuals are slow,
manpower intensive, and rarely predictive.
We improve the accuracy & speed of drone operations by making tracking targets as easy as
following a Facebook feed.
Member 1
Machine Learning / Software
Engineering
Member 2
Member 3
Member 4
Product / Strategy
VC / Growth Equity
AI / Data Science
DroneDB: A Facebook feed for drone operations
Academic Program
LinkedIn
Subject Matter Expert?
Team Member 1
Team Member 2
Team Member 3
Team Member 4
MBA + MA Ed 2016
MS CS 2017
MS&E 2016
MBA 2017
Link
Link
Link
Link
Yes
(Fmr Intelligence Officer)
No
(UI/UX Design)
No
(Software Engineering)
No
(Proj Mgr & Communicator)
Product
Designer
Hacker
Hustler
Role
Experience Solving a
Problem that Seemed
Impossible
- Deployed to Afghanistan
w/Army special ops team
- Led 15-mbr team for 14-hr
shifts; used 4 24/7 aircraft
to find 54 high value tgs
- Example
- Example
- Example
Mission Model Canvas Template
Example #1: DroneDB Mission Model Canvas
Key Partners
- Continued sponsorship
by military beneficiary
- Video processing/codec
providers
- Predictive modeling
companies
- Department of Defense
security accreditation
agencies
Key Activities
Value Proposition
Buy-In/Support
Beneficiaries
- Software Engineering
- Ingest drone video
- Tag/archive tgt activity
- Predict future activity
- Improve decision
quality + speed: allow
decisionmakers to quickly
distill/understand key
events from hundreds of
hours of target tracking
- Need demand signal
from Supported Unit
(Army/Navy Special Ops
teams)
- Primary: Army & Navy
Special Operations teams
using drones for targeting
(specifically
intelligence/operations
Battle Captains in the
team’s operations center)
- UI/UX Design
- Security Accreditation
Expertise
Key Resources
- Security Clearance
- IT Security
Accreditation Approval
- Provide predictive
insight: based on target’s
historic activity, predict
likely future activity
- Reduce manpower
burden: remove
tedious/manual tasks
through automation; more
efficiently use existing
analysts
- Need implementation by
Air Force drone
operations/intelligence
units + IT approvals for
their systems
- Secondary: drone
pilots/aircrews; drone
intelligence analysts
Deployment
- Pilot project with one
unit pursuing one threat
group
- Grow to multiple units
pursuing the same threat
group (network effects)
- Eventually grow to
multiple threat
groups/geographic areas
Mission Budget/Costs
Mission Achievement
Fixed:
- Software design & engineering
- Helpdesk/support functions
- Improve speed & accuracy of killchain
Variable:
- Customer acquisition/sales
- Widespread adoption & delighted users
DroneDB: Value Proposition Canvas
Gain
Creators
Products
& Services
Drone video
analysis software
Pain
Relievers
- Use historic target activity to
predictively model future
activity
- Facebook feed-like ease of
use
Special Operations Teams
Gains
Easy & useful data access
+ Predictive modeling
= Faster, better decisions
Pains
- Reduce manual tasks;
automate tagging of target
activities
- Effective UI/UX to distill high
volume of information
- Information overload
- Manual data management
- Stressful, high-stakes
decisionmaking
Customer
Jobs
Track bad
guys