Increase the Likelihood
of Project Success
by
Collaboratively Defining
Intangible Project Outcomes
Kersti Nogeste
Principal Consultant
Project Expertise Pty Ltd
Melbourne, Australia
&
Doctor of Project Management candidate
RMIT University, Melbourne, Australia
©Copyright 2003 Project Expertise Pty Ltd - [email protected] PMI Honolulu Chapter – March 2004
1
Overview
• Planning for Project Success
• Outcome Profile
• Collaborative Method for Defining
Intangible Project Outcomes
• Summary
©Copyright 2003 Project Expertise Pty Ltd - [email protected] PMI Honolulu Chapter – March 2004
2
Planning for Project
Success
• Project stakeholders assess project
success from their own perspective
• Collaborative definition of objectives
and outcomes increases likelihood of
common agreement about project
success
• Project outputs, resources and
activities aligned to objectives and
expected outcomes
©Copyright 2003 Project Expertise Pty Ltd - [email protected] PMI Honolulu Chapter – March 2004
3
Alignment - Planning for
Project Success
Strategic Organisational Objectives
Project Objectives
Intangible
Tangible
Project
Project
Outcomes
Outcomes
Project Outputs
Project Activities & Resources
©Copyright 2003 Project Expertise Pty Ltd - [email protected] PMI Honolulu Chapter – March 2004
4
Definitions
• Tangible
– Primary value is physical and
quantifiable
• Intangible
– Non-physical, primary value is
intellectual
• Outcome
– A result or consequence e.g. a change
of significance to the community
• Output
– Product, service
©Copyright 2003 Project Expertise Pty Ltd - [email protected] PMI Honolulu Chapter – March 2004
5
Alignment - Planning for
Project Success
Strategic Organisational Objectives
Project Objectives
Intangible
Tangible
Project
Project
Outcomes
Outcomes
Project Outputs
Project Activities & Resources
©Copyright 2003 Project Expertise Pty Ltd - [email protected] PMI Honolulu Chapter – March 2004
6
Outcome Profile
•
•
•
•
•
•
•
Name
Definition Statement
Owner (Beneficiary)
Benefit Description
Benefits Realisation Schedule
Roles and Responsibilities
Measures
• Project Outputs
• Dependencies
• Risk Assessment
• Financial Summary
©Copyright 2003 Project Expertise Pty Ltd - [email protected] PMI Honolulu Chapter – March 2004
7
Collaborative Method
for Defining Intangible
Project Outcomes
1. Identify Stakeholders
2. Introductory Stakeholder Meeting
3. Stakeholder Workshop
a. Identify Tangible Project Outcomes
b. Identify Project Outputs
c. Identify & Prioritise Intangible Project
Outcomes
d. Define Intangible Project Outcomes
4. Link Intangible Outcomes to Outputs
5. Define/Review Project Outputs
©Copyright 2003 Project Expertise Pty Ltd - [email protected] PMI Honolulu Chapter – March 2004
8
Identify Stakeholders
•
•
•
•
Project Sponsor
Project Steering Committee
Project Resource Managers
Operations Representatives
©Copyright 2003 Project Expertise Pty Ltd - [email protected] PMI Honolulu Chapter – March 2004
9
Introductory
Stakeholder Meeting
Agenda
•
•
Alignment of Outcomes and Outputs
Project Success partly dependent on
intangible project outcomes
Outcome Profiles can define project
outcomes
Stakeholder Workshop
•
•
–
date, time and duration
©Copyright 2003 Project Expertise Pty Ltd - [email protected] PMI Honolulu Chapter – March 2004
10
Stakeholder Workshop
•
•
Identify tangible project outcomes
– Gain stakeholder focus
Identify project outputs
– Tangible, Physical, Quantifiable
– Product, Service
©Copyright 2003 Project Expertise Pty Ltd - [email protected] PMI Honolulu Chapter – March 2004
11
Stakeholder Workshop
• Identify Intangible Outcomes
Leadership
Reputation
Innovation
Knowledge
Communications
Culture/Values
Processes
Relationships
• Prioritise Intangible Outcomes
©Copyright 2003 Project Expertise Pty Ltd - [email protected] PMI Honolulu Chapter – March 2004
12
Alignment - Planning for
Project Success
Strategic Organisational Objectives
Project Objectives
Intangible
Tangible
Project
Project
Outcomes
Outcomes
Project Outputs
Project Activities & Resources
©Copyright 2003 Project Expertise Pty Ltd - [email protected] PMI Honolulu Chapter – March 2004
13
Stakeholder Workshop
Define Priority Intangible Outcomes
•
•
•
•
•
•
•
Name
Definition Statement
Owner
Benefit Description
Benefits Realisation Schedule
Roles and Responsibilities
Measures
•
Project Outputs
•
•
•
Dependencies
Risk Assessment
Financial Summary
©Copyright 2003 Project Expertise Pty Ltd - [email protected] PMI Honolulu Chapter – March 2004
14
Define Project
Knowledge Outcomes
• Name
• Definition Statement
– Explicit and/or Tacit
– “Quick Hits” ?
• Owner (Beneficiary)
– Knowledge Workers
• Benefit Description
– Strategic and/or Operational
©Copyright 2003 Project Expertise Pty Ltd - [email protected] PMI Honolulu Chapter – March 2004
15
Define Project
Knowledge Outcomes
• Benefits Realisation Schedule
– During and/or After Project
• Roles & Responsibilities
– e.g. Knowledge Sharing Roles
• Measures
– Anecdotal (ad hoc)
– Quantitative
– Qualitative e.g. focus groups, case studies
©Copyright 2003 Project Expertise Pty Ltd - [email protected] PMI Honolulu Chapter – March 2004
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Define Project
Knowledge Outcomes
• Project Outputs
– Lessons Learned
– Project Profile
– Personnel Contact Details
• Project and Non-Project
– Learning Contracts
– Contractors’ Exit Plans
©Copyright 2003 Project Expertise Pty Ltd - [email protected] PMI Honolulu Chapter – March 2004
17
Define Project
Knowledge Outcomes
• Dependencies
– Access to Operational Personnel
– Communication Competencies
• Risk Assessment
– Description
– Effect
– Severity x Probability = Risk
– Mitigation/Contingency
– Residual Risk
• Financial Summary
©Copyright 2003 Project Expertise Pty Ltd - [email protected] PMI Honolulu Chapter – March 2004
18
Link Project Outcomes
to Outputs
Project
Outcome
Outcome
Definition
Statement
Project
Outputs
Operational
Outputs
D1 D2 D3 D4 O1 O2 O3 O4
Outcome 1
Outcome 2
Outcome 3
Outcome 4
Outcome 5
©Copyright 2003 Project Expertise Pty Ltd - [email protected] PMI Honolulu Chapter – March 2004
19
Define/Review Project
Outputs
• Description
– purpose, format, content, audience
•
•
•
•
Activities
Resources
Schedule
Budget
©Copyright 2003 Project Expertise Pty Ltd - [email protected] PMI Honolulu Chapter – March 2004
20
Increase the Likelihood
of Project Success
by
Collaboratively Defining
Intangible Project Outcomes
• Alignment
– Project Outcomes and Project Outputs
• Outcome Profiles
• Collaborative Method
• Define/Review Project Outputs
©Copyright 2003 Project Expertise Pty Ltd - [email protected] PMI Honolulu Chapter – March 2004
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