Importance of communication
 Implementing change
 Motivation
 Achieving objectives
 Improving competitiveness
Barriers to effective
communication
 What might these include?
 Hint: think about some of the motivational theories
you have studied
 Hint: think about organisational structure
Barriers to effective
communication
 Noise = anything that can interfere with the receipt of






message, e.g. aspects of attitude or culture that get in
the way of communication
Attitudes
Number of intermediaries
Lack of a common language
Lack of a sense of purpose
Communication overload
Many layers of hierarchy
Questions
Examine the communication problems facing
Ragbags as it has grown from a single-site producer
to a multi-site producer.
2. Discuss the possible solutions that might be
discussed at Ragbags’ senior management meeting.
1.