HYPERMEDIA AND
ETHNOGRAPHIC
REPRESENTATION
FARMERS MARKETS AND THE
LOCAL FOOD MOVEMENT
LITERATURE REVIEW
THE SOCIAL AND ECONOMIC WORLD OF THE FARMERS
MARKETS (MARY B.LALONE)
“SOCIO-ECONOMIC SETTING”
“HIGHLY INTERTWINED RELATIONS”
THESE POINTS WERE COMMON THEMES RUNNING
THROUGHOUT THE TEXT AND I FEEL THESE ARE
IMPORTANT POINTS TO CONCENTRATE ON.
THE LIFESTYLE OF THE CUSTOMERS AND THE VENDORS
CAN POTENTIALLY OPEN UP TO US, WITH THE HELP OF
ETHNOGRAPHIC RESEARCH.
CONT…..
THIS ETHNOGRAPHIC RESEARCH TOOK PLACE IN SOUTHWEST
VIRGINIA. THIS RESEARCH FOUND PARALLELS TO PREVIOUS STUDIES
OF FLEA MARKETING PATTERNS THAT WERE DISCOVERED IN RHODA
HALPERINS STUDY IN KENTUCKY.
THESE PATTERNS TEND TO REVOLVE AROUND THE DEEPER ASPECT
OF MARKETS. INITIALLY THEY APPEAR TO BE “SIMPLE SYSTEMS OF
TRANSACTIONS BETWEEN VENDOR AND CUSTOMER”
HOWEVER THE RESEARCH SUGGESTS, AS MENTIONED BEFORE,
THAT THERE IS A RICH HISTORY AND PERSONALITY BEHIND EACH
MARKET. ALSO FOUND IS THE DEEP INTERTWINING OF ECONOMIC
AND SOCIAL LIFE.
THE WIDER ISSUES AND THE
IMPORTANCE OF THESE IN A UK
SETTING.
WIDER ISSUES CONT….
This ethnographic research was carried out in America, where Capitalism is
cherished by the masses, therefore, it was of no surprise that this explosion
of conglomerates has effected the traditional marketplace.
This ethnographic work highlighted this fact but also found that…..
“WHEN DELVING DEEPER, WE SEE THAT THEY ALSO SERVE AS
SOCIAL ARENAS FOR PEOPLE TO BUILD RELATIONSHIPS, LEARN
ABOUT THE PRODUCE/PRODUCTS INDIGENIOUS TO THEIR
AREA, AND LEARN TO APPRECIATE AND SUPPORT THE
ENDEAVORS OF THEIR LOCAL FARMERS AND CRAFTERS”
ASHEVILLE, NORTH CAROLINA
ASHEVILLE FOOD CULTURE
ASHVILLE LOCAL MOVEMENT
LOCAL BREWERIES IN ASHEVILLE
ADDITIONAL LITERATURE
REVIEW
THE LOCAL-FOOD MOVEMENT ABD THE ANTHROPOLOGY OF
GLOBAL SYSTEMS
This research is conducted by North Carolina University, Anthropology
Department. Many issues are raised here with regards to this movement.
Many important issues were raised here with regards to class issues etc.
AIMS OF RESEARCH
I think this research will be interesting as I will be able to see, through
participant observation the type of clientele that frequent the market space.
Additionally, with the use of interview techniques we will be able to establish
why customer choose the market place and if this is a regular occurrence.
Class, age, and national stratifications may be uncovered by this process
especially with regards to the Local Food Movement as it has been pointed
out to me that this trend comes with middle class connotations.
I would like to focus on the industry side of the Market Place. By
interviewing stall holders I hope to uncover the industrial aspect of the
Market. These interviews shall hopefully give insight into the historical aspect
and the present trends.
IN THE CONTEXT OF BELFAST
I think this research will be interesting, especially in a city like Belfast, given
the historical and social context. In Asheville, the local food movement was
not something that was reserved for the aspiring/middle classes. It was done
with a rebellious, anti-capitalist attitude.
Belfast has a rich music history and a stand out aspect of this is not only the
present day electronic scene but also the Punk culture of the 70’s and 80’s
which is still relevant and visible today. Both of these scenes have a DIY,
rebellious image, anti-establishment attitude.
ST GEORGES MARKET
I WANT TO MAKE THIS AN EASY TO FOLLOW PIECE OF RESEARCH. I
WANT TO USE SOUNDSCAPES TO CAPUTE THE BUZZLING
ATMOSPHOERE. I WANT THIS TO BE DONE IN A TIMELINE SO THE
DAYS PROGRESSION CAN BE FULLY CAPTURED.
I WANT TO USE STILL SHOTS TO HIGHLIGHT THE LOCAL FOOD AND
MAKE SURE THAT THIS IS AT THE CENTRE OF THE SHOT WITH
INTERVIEWS FROM CUSTOMERS HIGHLIGHTING THE BENEFIT OF
BUYING LOCAL PRODUCE.(IF THEY DO, HOW MUCH ETC)
I WANT TO INTERVIEW THE STALL OWNERS TO GET AN IDEA OF
THE PERSOANLITY AND STORY BEHIND THE STALLS. I WANT TO
CAPTURE THE HISTORY IN THE PRESENT DAY. BLACK AND WHITE
FOOTAGE MAY BE THE BEST WAY TO BRING THIS SENSE OF
NOSTALGIA.