Globalisation,
Culture and
Lifestyle
Seminar Six: Producing Culture in a
Global Marketplace
Key Lessons From The
Lecture

Globalisation offers the illusion of choice?

Our cultural choices are seen as markers of
our identity

Tendency towards monopoly – distinction via
branding

Individualised products do not mean that
production is individualised

The rise of lifestyle marketing
Debate

Team One to argue that globalisation leads
to a greater choice of cultural products.

Team Two to argue that globalisation leads
to the homogenisation of cultural products.

You should refer to materials from
throughout the first six weeks of this module
and draw upon examples from the
entertainment and events industries to
highlight your points.
Discussion Topic

Critically discuss the benefits and drawbacks
of individualised products created by mass
means for both producers and consumers in
your area. You should use examples to
highlight your points.

Discuss the challenges and opportunities for
events in terms of lifestyle marketing