[YOUR COMPANY’S PRODUCT HERE]
Competitive Analysis
Competitive Analysis
[YOUR COMPANY] –
Your product
Competitor #2 –Product
Competitor #3 –Product
Competitor #4 –Product
Competitor #5–Product
Competitor #6 –Product
VP: What is this product’s value
proposition?
VP: What is this product’s value
proposition?
VP: What is this product’s value
proposition?
VP: What is this product’s value
proposition?
VP: What is this product’s value
proposition?
VP: What is this product’s value
proposition?
Support:
• How does this company
support that value proposition?
• How does this company
support that value proposition?
• How does this company
support that value proposition?
• How does this company
support that value proposition?
• How does this company
support that value proposition?
Support:
• How does this company
support that value proposition?
• How does this company
support that value proposition?
• How does this company
support that value proposition?
• How does this company
support that value proposition?
• How does this company
support that value proposition?
Support:
• How does this company
support that value proposition?
• How does this company
support that value proposition?
• How does this company
support that value proposition?
• How does this company
support that value proposition?
• How does this company
support that value proposition?
Support:
• How does this company
support that value proposition?
• How does this company
support that value proposition?
• How does this company
support that value proposition?
• How does this company
support that value proposition?
• How does this company
support that value proposition?
Inside the report:
• How does this company
support that value proposition?
• How does this company
support that value proposition?
• How does this company
support that value proposition?
• How does this company
support that value proposition?
• How does this company
support that value proposition?
Support:
• How does this company
support that value proposition?
• How does this company
support that value proposition?
• How does this company
support that value proposition?
• How does this company
support that value proposition?
• How does this company
support that value proposition?
Cost:
How much does this product
cost?
Cost:
How much does this product
cost?
Cost:
How much does this product
cost?
Cost:
How much does this product
cost?
Cost:
How much does this product
cost?
Cost:
How much does this product
cost?
Your Company: Your Product
Your Company Your Product
Value Proposition: Based on publicly
available information, what is this
product’s value proposition?
• What is your assessment of this how this
company is using this value proposition?
• What is your assessment of how this
company is using this value proposition?
Use marketing material, such as a
landing page, to show how the
value prop is communicated
Call out key statements of the
value proposition like this
Call out key
support elements
of the value
proposition
Your Company Your Product
•
Supporting information:
• How do they support that value
proposition?
• With what unique benefits and features?
• How do they add credibility?
•
•
What is your overall assessment of
these supporting elements?
The product: Actually buy or use
the product if you can. What is
your assessment?
• In the purchase process, what friction
did you experience?
•
Cost:
• What is the cost?
Use marketing material, such as a
landing page, to show how the
value prop is communicated
Call out key statements of the
value proposition like this
Call out key
support elements
of the value
proposition
Competitor #1: Competitor #1’s Product
Competitor #1 Competitor #1’s Product
Value Proposition: Based on publicly
available information, what is this
product’s value proposition?
• What is your assessment of this how this
company is using this value proposition?
• What is your assessment of how this
company is using this value proposition?
Use marketing material, such as a
landing page, to show how the
value prop is communicated
Call out key statements of the
value proposition like this
Call out key
support elements
of the value
proposition
Competitor #1 Competitor #1’s Product
•
Supporting information:
• How do they support that value
proposition?
• With what unique benefits and features?
• How do they add credibility?
•
•
What is your overall assessment of
these supporting elements?
The product: Actually buy or use
the product if you can. What is
your assessment?
• In the purchase process, what friction
did you experience?
•
Cost:
• What is the cost?
Use marketing material, such as a
landing page, to show how the
value prop is communicated
Call out key statements of the
value proposition like this
Call out key
support elements
of the value
proposition
Recommendations
• Competitive Landscape:
• Competitor weaknesses and strengths
• Chances to partner together
• Opportunities in the marketplace
• Potential VP: Based on this competitive research, do you have any
recommendations for changes to your product’s value proposition? How
can you act on them…
• We should highlight our…
• We should also indicate that this…
• A detailed description of XXXX will also help to differentiate us.