Why Mobile Ticketing should be
interesting to transit agencies
David Leininger
Executive Vice President, CFO
Dallas Area Rapid Transit
Dallas, Texas
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Why Mobile Ticketing should be
interesting to transit agencies
• It is a better value
proposition for the
customer
– More convenient to purchase
because customer can do at
his/her leisure and not at last
minute on platform or on-board
bus stop (TVM in your hand)
– Opportunity to obtain
combination tickets that are
credentials for transit, parking
and event admission
– Useful functionality within the
App itself by addition of trip
planning, travel
announcements, introduce
events and offers
2
Why Mobile Ticketing should be
interesting to transit agencies
• The market likes it, wants it
• DART has confirmed there is broad
customer and commercial support for
payment and ticket delivery via
mobile device
-individual riders
-corporate and universities
-event coordinators
-retail merchants
3
The DART View about Mobile
Payment and Ticketing
• Mobile payment and ticketing should not be
considered an interim step to Open Payments,
rather, it is the other way around
• Barcodes and NFC are simply different ways to
present valid credential when making payment or
providing proof of payment, both can work
• But mobile only will address 40-50% of the
customer base so it is only part of the total
payment solution
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