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With the launch of Indoor Play’s new and improved App, Morton
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building an App for your indoor-play centre or attraction
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• Direct marketing channel – All of the information you want to
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remind them about your services or any sales and promotions. Apps
can provide a variety of information including prices, booking forms,
search features and news feeds.
• Customer retention – Do you have a rewards or loyalty
programme in place? With an App you can make it possible for
customers to collect their reward via your App, resulting in more
downloads and more repeat visits.
• Brand reinforcement, recognition and engagement – You can
create an App that has all of the features your customers will love
whilst still reinforcing your brand in the design and layout. The more
customers are involved with your App the more likely they will be to
return to your indoor-play centre or attraction. Apps are easy to use
and convenient as customers can engage with you 24/7.
42 |LVVXH| Indoor Play
• Improved customer service – There are plenty of customers who
prefer to communicate via mobile, therefore an App can serve as
another way for your customers to interact and communicate with
you. A mobile App can also deliver instant support to your customers,
leading to greater customer satisfaction.
• Increased exposure – Be forward-thinking. There is so much
marketing noise out there already you need to stay ahead of
the competition. Apps allow you to make a connection with your
customers and create loyalty as a way of staying closer to your
customers. Your App will constantly remind your customers about
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• Web vs. App – An App is much faster and won’t go into someone’s
junk folder. An App will also always be visible on your customer’s
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expensive advertising costs and as more and more people download
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