Smart Energy Products
Results of a Swiss Smart Grid Pilot
Dr. Wolf-Christian Rumsch
Managing Director inergie
Corporate Development Manager BKW FMB Energie AG
CIRED, 06. – 09.06.2011, Frankfurt
Mit vereintem Engagement zu mehr Energieeffizienz!
Mitglieder des Vereins:
Public private partnership inergie
• Established Q4/2008 by BKW, IBM Schweiz, Post, Commune of
Ittigen, since 2010 Swisscom
• Mission: Fostering, developing and implementing future solutions
aiming on integrated and sustainable energy use in the comune of
Ittigen
• Approach: cooperative development of projects which
– Optimize energy consumption across Ittigen
– Stimulate efficient and eco-friendly energy use
– Are innovative
– Are potentialy self-supporting business cases
• Launch of two projects in 2009: iSmart Ittigen (Leadpartner BKW)
and E-Mobility (Leadpartner Swiss Post)
CIRED, 06. – 09.06.2011, Frankfurt/Seite 2
Ittigen: focussing on the customer




VISU, Online Feedback on electricity
consumption,
Goal: Customer saves energy
VISU
SMART, Online Feedback on
consumption and tariff
Goal: Customer shifts load
SMART
FLEX, automatic management of
thermal loads (water boilers),
Goal: balancing power generation
FLEX
Ittigen: 200 (+100) customers (+reference
group)
EVU Innovationsforum/ Smart Grid im Praxistest/Seite 3
Preis
07h
21h
12h
24h
iSmart Architecture
Eco-Feedback
Eco-feedback: Realization at BKW
Type of Feedbacks
Implementation
Frequency and duration
Actual power delivery in 15min
dissolution
Dissolution of specific loads
Indirectly via Turbo-Mode
Comparison
Historic comparion for different time
periods
Motivation/Stimulus
Goal setting
Additional Information
Tips/event announcements
Demo: www.inergie.ch
EVU Innovationsforum/ Smart Grid im Praxistest/Seite 5
Two products: Visu and Smart
Visu: for customers with
single tarriff
Smart: for customers with
high/low tariff
First Results
Customer Interest is high:
Motivation
Fun
Interest on ones own
consumption
57%
14%
Helping
BKW (!)
12%
Sustainability
Low interest
High interest
20%
80%
Which goals do customers want to achieve?
Self-set goals
Benchmarks / Defaults
No goals
65%
17%
18%
EVU Innovationsforum/ Smart Grid im Praxistest/Seite 7
Potential for load shift
Barriers for load shift.
 Activities that cannot be shifted are
experienced as barriers for load shifting
Customers wish hints on
appliances by which load shift is worthwhile
Indication of appliances by which operation at reduced rates is
specifically beneficial.
I want automatic operation of appliances when pwoer is at a
reduced rate.
Instruction how costs can be reduced by usage of low priced
electricity.
Alarm signal indicating changes in electricity rates (high vs. low
price)
0
0.2
0.4
0.6
0.8
1
What did you consider
when goal setting?
3.2
19.4
35.5
… which electricity conserving goals are
set by others
... that the conserving goal is ambitious.
… that my saving (costs & kWh) are as
high as possible.
I tried different goals for curiosity.
… that the saving goals is easy to achieve.
19.4
19.4
… that the saving goal is realistic in my
eyes.
Summary of findings
• 77.4 % of the customers wish social
comparison (including the mean)
• 61.3 % wish social comparison with
peers
• 80.6 % wish information on standby
consumption
• 61.3 % want their electricity bill once in a
quarter, 35.5 % once in a month
Summary of findings
• 74.2 % wish a weekend low-cost rate
• 77.4 % wish a super low-cost rate
• Only 32.3 % wish a super high-cost rate
within their tarriff
• 74.2 % would try to shift their electricity
consumption to times of lower rates
Thanks
for your
attention!