Draft
Wake up Light Design Process
Jack Mama
THE
DESIGN
PROCESS.
Jack Mama
The Wake Up Light
Philips Design 2008
CONFIDENTIAL
R&D, Probes, april 16
2
1. INITIATION PHASE .
2. ANALYSIS PHASE .
3. CONCEPTS PHASE .
4. FINALASATION PHASE .
5. EVALUATION PHASE .
High Design Process.
A philosophy of Philips Design
CONFIDENTIAL
R&D, Probes, april 16
3
A natural wake up is
‘pleasant’ because we
feel we are not forced to
wake up: it feels
spontaneous and in
tune with our body
rhythm…
‘It would be great if I could
always wake up easily as
I do in summer’
CONFIDENTIAL
R&D, Probes, april 16
4
1. INITIATION PHASE .
2. ANALYSIS PHASE .
3. CONCEPTS PHASE .
4. FINALASATION PHASE .
5. EVALUATION PHASE .
High Design Process.
A philosophy of Philips Design
CONFIDENTIAL
R&D, Probes, april 16
5
Benchmarking.
Analysis of competitive environment
CONFIDENTIAL
R&D, Probes, april 16
6
1. INITIATION PHASE .
2. ANALYSIS PHASE .
3. CONCEPTS PHASE .
4. FINALASATION PHASE .
5. EVALUATION PHASE .
High Design Process.
A philosophy of Philips Design
CONFIDENTIAL
R&D, Probes, april 16
7
Workshop.
Ideation of concept directions
CONFIDENTIAL
R&D, Probes, april 16
8
First sketches.
Simple and expressive
CONFIDENTIAL
Render.
R&D, Probes, april 16
9
Development .
Elemental shapes
CONFIDENTIAL
Render.
Lighting effect
R&D, Probes, april 16
10
Design concept.
Form, materials, finish, colours
CONFIDENTIAL
R&D, Probes, april 16
11
3d cad modeling.
CAD - computer aided design
Threedimensional definition of sketch direction
CONFIDENTIAL
R&D, Probes, april 16
12
Detail review models.
Review proportions
CONFIDENTIAL
R&D, Probes, april 16
13
Product graphic design
Display and icon design
CONFIDENTIAL
R&D, Probes, april 16
14
-
+
Interaction Design
Different options
CONFIDENTIAL
R&D, Probes, april 16
15
First off tools.
CONFIDENTIAL
Internal review.
R&D, Probes, april 16
16
Prototype.
Appearance models
CONFIDENTIAL
R&D, Probes, april 16
17
Projected Hidden display.
First tests with integrated LED lighting
CONFIDENTIAL
R&D, Probes, april 16
18
Internal review.
Market research preparation
CONFIDENTIAL
R&D, Probes, april 16
19
Market research.
Global design tests with potential consumers
CONFIDENTIAL
R&D, Probes, april 16
20
Display development.
Further development based on Market test results
CONFIDENTIAL
R&D, Probes, april 16
21
Technical drawing.
These drawings define tool making
CONFIDENTIAL
R&D, Probes, april 16
22
1. INITIATION PHASE .
2. ANALYSIS PHASE .
3. CONCEPTS PHASE .
4. FINALASATION PHASE .
5. EVALUATION PHASE .
High Design Process.
A philosophy of Philips Design
CONFIDENTIAL
R&D, Probes, april 16
23
Codesign.
Design and Engineering
Fine tuning of chosen Design direction
CONFIDENTIAL
R&D, Probes, april 16
24
Identity element.
Philips signature projected light display
CONFIDENTIAL
R&D, Probes, april 16
25
Identity element.
Philips signature projected light display
Sunrise light effect
CONFIDENTIAL
R&D, Probes, april 16
26
WUL Product.
Final prototype with all components integrated
Ready for technical check
CONFIDENTIAL
R&D, Probes, april 16
27
WUL Product.
Final prototype with all components integrated
Ready for technical check
CONFIDENTIAL
R&D, Probes, april 16
28
Colour specification.
Definition of colour and grain
CONFIDENTIAL
R&D, Probes, april 16
29
Mass production.
Assembly hall in Schenzen, China
CONFIDENTIAL
R&D, Probes, april 16
30
Final product for sale.
Mediamarkt, 2008
CONFIDENTIAL
R&D, Probes, april 16
31
1. INITIATION PHASE .
2. ANALYSIS PHASE .
3. CONCEPTS PHASE .
4. FINALASATION PHASE .
5. EVALUATION PHASE .
High Design Process.
A philosophy of Philips Design
CONFIDENTIAL
R&D, Probes, april 16
32