subject: marketing intelligence

Attachment 2
SCHEME OF WORK
TWINTECH
COLLEGE SARAWAK
PROGRAMME: UTM – DIPLOMA PENGURUSAN TEKNOLOGI/ PERAKAUNAN
GROUP: Group 1
SUBJECT: BUSINESS STATISTICS
CODE: DDG 2213
WEEK
LEARNING OUTCOMES
LESSON CONTENT
1
Upon completion of this chapter,
students should be able to:
 Learn how statistics is used in business
 Identify the sources of data used in
business
 Know the data collection methods
 Understand how to categorize data
 Briefing on course structure and text
books used
 Distribute scheme of work and students
questionnaire
 Ice breaking activities
2
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To develop tables and charts for
categorical data
To develop tables and charts for
numerical data
The principles of properly presenting
graphs.
1. Introduction and Data Collection
Types of data, fundamental elements of a
statistical analysis, types of sampling
methods, collecting data, why data is
needed, sources of data.
2. Presenting Data in Table & Charts
Organizing numerical data, tables and charts
for numerical data, graphing bivariate
numerical data, tables and chart for
categorical data, tabulating and graphing
bivariate
categorical
data,
graphing
excellent.
ASSESSMENT
OPPORTUNITIES
TEACHING RESOURCES
Masterfile
Text book : Berenson,
Levine & Krehbiel, Basic
Business Statistics: Concepts
and Applications, 10th
Edition, Prentice Hall.
 White board
 Discussion
 Extra notes

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
Q&A
Exercises
Attachment 2
SCHEME OF WORK
TWINTECH
COLLEGE SARAWAK
3
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4
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5
6
7
Describe the properties of central
tendency
Calculate descriptive summary
measures for a population
Construct and interpret a box-andwhisker plot
Describe the covariance and the
coefficient of correlation
3. Numerical Descriptive Measure
Measures of central tendency, variation &
shape, exploratory data analysis, obtaining
descriptive summary measures from a
population, the coefficient of variation.
Learn basic probability concepts and
conditional probability
Use Bayes’ theorem to revise
probabilities
4. Basic Probability
Basic probability concepts,
probability, Bayes’ theorem.
conditional
Chinese New Year Holiday
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Masterfile
Text book : Berenson,
Levine & Krehbiel, Basic
Business Statistics: Concepts
and Applications, 10th
Edition, Prentice Hall.
 White board
 Discussion
 Extra notes


Student able to solve the problems of
presenting Data in table and graph,
Numerical Descriptive measure and
basic probability
Revision
Compute probabilities from the normal
distribution
Compute probabilities from the normal
distribution to approximate
probabilities from the binomial
distribution
5. Normal Distribution
The normal distribution, normal
approximation of binomial distribution


Q&A
Exercises
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Exercises
Test 1
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
Q&A
Exercises
Test 1
.
Attachment 2
SCHEME OF WORK
TWINTECH
COLLEGE SARAWAK
8
Mid Semester Break
9
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10
11
Learn the concept of the sampling
distribution
Compute probabilities related to the
sample mean and the sample
proportion
6. Sampling Distributions
Sampling distribution of the mean,
sampling distribution of the proportion
Student able to solve the problems of
Normal distribution and Sampling
Distributions.
Revision

7. Fundamental of Hypothesis Testing
One-Sample Tests
Hypothesis testing methodology, z test of the
hypothesis for the mean ( known), one-tail
tests.
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Learn the basic principles of hypothesis
testing
Learn how to use hypothesis testing to
test a mean or proportion
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Test 2
Test of hypothesis for the mean ( unknown),
z test of hypothesis for the proportion.
12
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Learn how to use hypothesis testing for
comparing the difference between the
means of two independent populations
and the means of two related
populations
8. Two Sample Tests with Numerical Data
Comparing two independent samples,
comparing two related samples.
Masterfile
Text book : Berenson,
Levine & Krehbiel, Basic
Business Statistics: Concepts
and Applications, 10th
Edition, Prentice Hall.
 White board
 Discussion

Extra notes




Q&A
Exercises


Exercises
Test 2


Q&A
Exercises
Attachment 2
SCHEME OF WORK
TWINTECH
COLLEGE SARAWAK
13
14
Student able to solve the problems of
Hypothesis testing one sample tests and
two sample tests with Numerical Data.
Revision

Learn how and when to use the chisquare test for contingency tables
Learn how to use regression analysis to
predict the value of a dependent
variable based on an independent
variable
10. Tests for Two or More Samples with
Categorical Data
x2 test for the differences in more than two
proportions.
Explain the meaning of the regression
coefficients b0 and b1
Compute the price indexes
Identify the differences between
aggregated and unaggregated indexes
11. Simple Regression and Correlation
Types of regression models, determining
the sample linear regression equation
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15
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Test 3
12. Index Numbers
The price index, aggregate price indexes,
weighted aggregate price indexes, paasche
price indexe, Paasche price index, some
common price indexes.
16
PHANG KONG LAN
Exercises
Test 3
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Q&A
Exercises
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Q&A
Exercises
Quiz
Peer to peer
learning
REVISION WEEK
17-18
PREPARED BY :
Masterfile
Text book : Berenson,
Levine & Krehbiel, Basic
Business Statistics: Concepts
and Applications, 10th
Edition, Prentice Hall.
 White board
 Discussion
 Extra notes




~FINAL EXAMINATION~
DATE:
REVIEWED BY HOA:
DATE:
APPROVED BY AM:
DATE: