2017 Light The Night
Sponsorship Opportunities
Vermont Light The Night – Friday, September 22
Church Street Marketplace, Burlington, VT (exact location TBD)
Upstate New York/Vermont Chapter
Gail Deuso, Light The Night Vermont Coordinator
PO Box 4343
Burlington, VT 05406
802.233.0014
[email protected]
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WE’RE TAKING STEPS TO
MAKE SOMEDAY TODAY
The Leukemia & Lymphoma Society
(LLS) is the world’s largest voluntary
health organization dedicated to
funding blood cancer research,
education and patient services.
WE WALK
TO SAVE LIVES
Nearly 40% of new cancer
therapies approved by the FDA
between 2000 and 2014 were
first approved for blood cancer
patients.
OUR MISSION
1.2 Million
Americans are
living with
blood cancer
Every
3 minutes
someone is
diagnosed with
a blood cancer
Leukemia
is the
#1 cancer
taking the lives
of children.
Every
10 minutes
someone dies from a
blood cancer
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LIGHT THE NIGHT
Light The Night is an inspirational community event that raises awareness and funding for
groundbreaking research and treatment options to eliminate cancer.
When a loved one hears the words “you have cancer,” it is a dark and scary time. LLS’s Light The Night
brings light to the darkness of cancer through hope, research and support for patients, families, friends,
doctors, nurses, researchers, colleagues and caregivers.
Imagine if every time a patient saw light in a dark moment they felt the warmth of 1 million supporters
cheering them to a victory against cancer. Imagine if every time a family member saw a lantern glowing
bright they knew there was a doctor or research honing in on a treatment to eliminate cancer. Imagine
if every time a caregiver saw a light shining in the window they knew thousands of families were wishing
them strength and courage.
Light The Night is hope for the future.
PARTNERING WITH LLS MATTERS
90% of consumers say they would switch brands to one that supports a worthy cause
93% of consumers have a more positive image of a company that supports LLS
90% of people are more likely to trust a company or product and,
88% are more loyal to companies and products that support a good cause
71% of consumers would be willing to pay more for a product
82% of consumers believe support of a cause is important when deciding where to shop, what to buy
and what products to post/tweet or pin about
54% of Americans bought a product associated with a cause, up 170% from ‘93
36% of employees are more likely to feel a strong sense of loyalty to a company
Consumers are willing to pay 6.1% more for a brand associated with a “good” message
Moms and millennials:
93% are likely to switch brands to one that supports a cause and,
92% want to buy a product that supports a cause
84% of millennials consider CSR before deciding what to buy or where to shop
TARGETED DEMOGRAPHICS
62% of participants are women
Average participant age is 45
63% of walkers are married and
58% of them have children
25% have a household income of 100K+
40% are college educated
49% live in the largest MSAs in the U.S.
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UPSTATE NEW YORK/VERMONT CHAPTER
LIGHT THE NIGHT
SPONSORSHIP OPPORTUNITIES
 Own a high visibility interactive piece of the Light
The Night event
 Provides employee volunteer and event interaction
opportunities
 Ability to distribute company branded items
 Engage with event participants and make a lasting
impression
PRESENTING SPONSORSHIP BENEFITS INCLUDE:
 Naming rights as the Vermont Light The Night Presenting Sponsor.
 Company logo included in logo lock up for all collateral materials
including (but not limited to):
o Event Posters (5,000)
o Light The Night Brochures (10,000)
o Flyers (1,000)
o Walker Manuals and Team Captain Kits (500)
o Chapter website, emails and social media
o T-shirts (1,500)
 Recognition as Presenting Sponsor in campaign press releases, press kits, and other media materials.
 Recognition in advertising, including TV, radio and print, as available.
 Company logo with hyperlink to company website on Chapter’s Light The Night landing page and featured
in social media.
 Stage integration and acknowledgement from the stage at Light The Night.
 Position on the LTN Executive Leadership Committee.
 Corporate table and inclusion at all event related activities including Corporate Recruitment Event, KickOff Party, Mid-Point Reception and Awards Celebration.
 Ability to distribute company branded items, engage with event participants and drive corporate
promotions, contests and special offers that benefit Light The Night to make a lasting impression.
 Company logo branded on LTN lantern given to walkers at each event.
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LIGHT THE NIGHT PRESENTING SPONSOR - $10,000
Be the face of the 2017 Vermont Light The Night!
LLS staff will work with the Presenting Sponsors to develop unique, customized benefits which align
with company’s marketing & business needs.
As a Presenting Sponsor, your company logo will be included on the keepsake lantern given to each
walker.
The Upstate New York/Vermont Chapter of LLS serves 20 counties in Upstate New York and the entire
state of Vermont. This is a fantastic opportunity to show those touched by cancer that you care and
a great opportunity to engage your employees.
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NIGHT-OF SPONSORSHIP OPPORTUNITIES
Light The Night Sponsors have a unique opportunity to share their enthusiasm and support of
the LLS mission by actively participating in key areas of the Light The Night experience. This is a
great opportunity to build morale with company employees through volunteerism.
WHITE SPONSORS -- $7,500
White Lanterns are given to cancer survivors and those in treatment. This is a great
opportunity to highlight your company’s support to those most touched by blood cancer.
As a White Sponsor:
 Your Company logo will be displayed on all print materials (LTN brochures, posters, invitations, etc.) and your
company logo with hyperlink will be featured on the Chapter’s Light The Night website and social media.
 Sponsor recognition in campaign press releases, press kits, and other media materials.
 Position on the LTN Executive Leadership Committee.
 Company logo included on Light The Night T-shirts.
 Your support will be recognized from the stage at all Light The Night events (Corporate Recruitment Event,
Kickoff Party, Mid-Point Reception and Light The Night).
 Recognition in LLS National Annual Report.
 Ability to distribute company branded items. Engage with all event participants and make a lasting impression
as the sponsor of one of these key night-of areas:
Survivor Cape Sponsor – Company logo co-branded with Light The Night on capes given to all survivors and
participants in cancer treatment.
Video Sponsor – Company logo co-branded on Light The Night video presentation at each walk.
Warming Nook Sponsor – Show your support of Light The Night by hosting the warming nook, where walkers can
grab a warm beverage and snack.
VIP Reception Sponsor – Light The Night Sponsors and teams that raise $10,000 or more are invited to a pre-walk
reception co-branded with your company logo.
Vermont Challenge Sponsor – Vermont Challenge is a fundraising competition for participants to personally raise
funds for The Leukemia & Lymphoma Society. Company logo included in emails to all Vermont Challenge
participants. Vermont Challenge participants that raise $5,000 or more are listed in the March 2018 Forbes
magazine. LLS staff will work with sponsor for co-branding opportunities.
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GOLD SPONSORS -- $5,000
Gold Lanterns honor those we have lost to cancer as we take steps to fund cures. As a Gold
Lantern Sponsor, your commitment to the community and our goal of curing cancer will be
front and center to all our participants.
As a Gold Sponsor:
 Your Company logo will be displayed on all print materials (LTN brochures, posters, invitations, etc.) and your
company logo with hyperlink will be featured on the Chapter’s Light The Night website and social media.
 Sponsor recognition in campaign press releases, press kits, and other media materials.
 Position on the LTN Executive Leadership Committee.
 Company logo included on Light The Night T-shirts.
 Your support will be recognized from the stage at all Light The Night events (Corporate Recruitment Event,
Kickoff Party, Mid-Point Party and Light The Night Walk) and in event presentations.
 Recognition in LLS National Annual Report.
 Ability to distribute company branded items. Engage with all event participants and make a lasting impression
as the sponsor of one of these key night-of areas:
Garden of Hope – Flowers – in gold, red and white – adorn the Garden of Hope and participants can share a photo
or note of inspiration and love for others to read. Co-branding opportunities available.
Drops of Hope – Walkers are encouraged to share their reason for walking on a co-branded drop of hope and
posted in the Remembrance Pavilion.
Light The Late Night – Share your commitment for the mission to cure blood cancers with your personal postwalk celebration: music, games, food … it’s your to make a memorable moment that participants will remember.
Kids Zone Sponsor – Company volunteers can man the Kids Zone and help with face painting, games and other
pre-walk festivities.
Selfie Station – The Selfie Station is one of the most popular pre-walk activities. Co-brand your company with
Light The Night and bring along fun company-related items for people to wear for their selfie!
Innovation Sponsor – Innovation and research are ensuring that more lives are saved, and your company has the
opportunity to take the innovation lead at Light The Night. As Innovation Sponsor, your company will be featured
at this mission-focused area dedicated to critical advances.
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RED SPONSORS -- $2,500
Supporters of Light The Night carry Red Lanterns, and as a Red Lantern Sponsor have a great
opportunity to share their enthusiasm and support of the LLS mission by actively participating
in key areas of the Light The Night experience, and a great opportunity to build morale with
company employees through volunteerism.
As a Red Sponsor:
 Your Company name will be displayed on the Chapter’s Light The Night website and social media.
 Your support will be recognized at all Light The Night events (Corporate Recruitment Event, Kickoff Party, MidPoint Party and Light The Night Walk).
 Your Company name will be displayed on print materials (LTN brochures, invitations, etc.)
 Company banner (provided by company) will be displayed at your sponsor area.
 Company logo included on Light The Night T-shirts.
 Your support will be recognized at all Light The Night events (Corporate Recruitment Event, Kickoff Party, MidPoint Party and Light The Night Walk).
 Recognition in LLS National Annual Report.
 Ability to distribute company branded items. Engage with all event participants and make a lasting impression
as the sponsor of one of these key night-of areas:
Team Photos – There were over 40 teams at the 2016 Light The Night. This is an opportunity for you to co-brand
your company with Light The Night and give teams a beautiful memento of their fundraising success.
Light The Way Sponsors – Light The Way Sponsors have a unique opportunity to create a lighted oasis for
participants on the walk. LLS will provide you with a table and chairs and you can personalize your area with lights,
music, food or games. What a great way to celebrate Light The Night!
Food Sponsors – As a food sponsor, your company name/logo will be on the Food Station banner, and LLS will
provide you with a table to hand out company literature, specialty food and/or gifts.
Raffle Sponsor – Your Company can take the lead on the annual raffle, helping with gift donations, selling raffle
tickets and creating a beautiful area for walkers to enjoy!
Registration Sponsor – As Registration Sponsor, company volunteers can greet walkers as they enter the event(s)
and give them company literature or gifts.
Incentive Sponsor – As Incentive Sponsor, company volunteers can congratulate Light The Night “Champions for
the Cure” participants as they receive their Light The Night T-shirt.
Poster Decorating – LLS will provide you with Light The Night banners for walkers to decorate before the start of
the walk. Company volunteers can provide decorations for the banners and hand out company literature or gifts.
MISSION SPONSORS -- $1,000
Promote your business at Light The Night! Mission Sponsors will be acknowledged with your company’s name or
logo printed on our Walk route sign and placed on the Church Street Marketplace, and your sponsorship will be
acknowledged on LLS social media outlets pre and post event.
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2017 LIGHT THE NIGHT SPONSORSHIP COMMITMENT
Sponsorship Commitment:
We elect to sponsor at the following level:
(Please check the appropriate boxes.)
 Presenting Sponsor ($10,000)
 Gold  White  Red
White Sponsor ($7,500)
 Survivor Cape Sponsor
 Video Sponsor
 Warming Nook Sponsor
 VIP Reception Sponsor
 Executive Challenge Sponsor
Gold Sponsor ($5,000)
 Garden of Hope Sponsor
 Drops of Hope Sponsor
 Light The Late Night Sponsor
 Kids Zone Sponsor
 Innovation Sponsor
 Selfie Station Sponsor
Red Sponsor ($2,500)
 Team Photo Sponsor
 Light The Way Sponsor
 Food Sponsor
 Raffle Sponsor
 Registration Sponsor
 Incentive Sponsor
 Poster Decorating Sponsor
 Mission Sponsor ($1,000)
_____We wish to sell paper balloon icons.
_____We would like to form a corporate team.
_____We would like an LLS staff member to
contact us with more information.
* We cannot officially sponsor, but please accept
our contribution of $_________________.
Partner Information:
________________________________________
Company Name (as it should appear in print)
________________________________________
Company Contact Name
________________________________________
Address
________________________________________
City/State/Zip
(_____)___________________(_____)_________
Phone Number
Fax Number
________________________________________
Email Address
________________________________________
Signature
Date: ____________________________
Payment Information:
_____ Enclosed is my check for $____________.
_____ Please send me an invoice.
_____ Charge my credit card.
Name on Card:
________________________________________
Type of Card:
Visa
MC
AMEX
Card Number:
________________________________________
Exp. Date: __________________
Card Verification Code (CVC)*: _______________
* Three digits on signature strip (Visa/MC) or four
digits located above card number (AMEX)
Please complete and return this form to:
The Leukemia & Lymphoma Society
Attn: Gail Deuso – VT Coordinator
PO Box 4343
Burlington, VT 05406
Email: [email protected]
QUESTIONS? Please contact Gail Deuso
Light The Night Vermont Coordinator
Phone: (802) 233-0014
Thank you for your support of LLS!
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