National Messaging Solutions
SMS Messaging Services, Solutions
Indirect Channels Program
Kim Wold
May 2006
© 2006 National Messaging Solutions, Inc. All rights reserved.
About NMS
A history of delivering the message
1991 first computerized text messaging
solution for Unix,Sun Micro/Ameritech
•Telecom
•Banking
•Securities
•Airlines
Since then, serving hundreds of
companies, around the world for many
of the most critical messaging
operations at work today.
•Healthcare
•Utilities
•Government
•Gas/Oil
•Distributors
2003 added SMS technology to answer
clients needs.
© 2006 National Messaging Solutions, Inc. All rights reserved.
NMS Adds SMS
www.nmessaging.com
www.nbroadcasting.com
www.nmessaging.com/promotions/
Depth & Breadth
Gained through customer experiences
Messaging is a niche technology generally served
by small companies
NMS covers a broad spectrum of applications,
NMS delivers a deep understanding of the
technology,
A mature range of business solutions experience
© 2006 National Messaging Solutions, Inc. All rights reserved.
Other SMS Venders
International Firms, without support, with no
understanding of US business needs or our way of
doing business.
US firms, very busy in the media/advertising arena,
serving the largest of customers. Little time for
“beginners” or smaller accounts needs.
Niche SMS firms serving specific vertical markets
© 2006 National Messaging Solutions, Inc. All rights reserved.
> 1000 Customer Accounts
NMS Messaging Technology
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SMS – Short Message Service
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IVR – Inbound Voice Response linked to SMS
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Sending Messages to phones
Capturing Messages from phones
Inbound 800 number (one or more)
Called from a cell phone
Introduction/prompts of your design
Any number of key presses, and subsequent actions
Voice Broadcast – outbound to any phone
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Send pre-recorded message to the whole kit and caboodle
in one fell swoop.
© 2006 National Messaging Solutions, Inc. All rights reserved.
SMS Applications
Front Office Business Solutions
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Mobile Marketing Advertising
Promotions
Interactive Broadcasts
Content delivery/Publications
Client Alerts, Communications
Two clearly different applications of SMS:
l
Advertising, Promotions
l
Client Communication
© 2006 National Messaging Solutions, Inc. All rights reserved.
Simple
Technology!
Sending, Receiving
messages/pictures,
..
Molded into exciting
calls to action by
the creative minds!
The Sizzle in SMS
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Advertising, Marketing, Promotions
mCoupons, Voting, Polling, Chat
Sweepstakes, Enter2Win
Interactive Broadcasts, Trivia, polling, …
Content delivery (ringtones, pictures, games,
programs)
•Mobile marketing
•American Idol
•Jamster
•Financial alerts
•Account Status
•Event Promotion
•Credit/Collections
Characteristics
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High Volume, Robust Connection
Full Two-way functionality delivers power
Push, Pull, Pay-per-message
© 2006 National Messaging Solutions, Inc. All rights reserved.
© 2006 National Messaging Solutions, Inc. All rights reserved.
Everyone is getting in on the action
© 2006 National Messaging Solutions, Inc. All rights reserved.
PACKAGES
© 2006 National Messaging Solutions, Inc. All rights reserved.
What Can You Sell?
Mobile
Marketing
Sending messages out for promotion
Allowing clients to text in for something of value (we want their #)
Interactive
Media (TV, Radio)
Voting, Polls, Client Interaction
Client
Communications/Alerts
Sending something of value to cell phones
Selling
Content
Ringtones, pictures (wallpaper, screensavers), Jokes, horoscopes
© 2006 National Messaging Solutions, Inc. All rights reserved.
Mobile Marketing
Promotion, Advertising
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Most effective one-on-one form of
communication
Service Companies, Brands, Organizations
of all forms
Restaurants (single, chains)
Bars/Nightclubs
Service providers of all sorts
Cleaners, barbershops, …
Build the DB
Send them messages – call to action
Get control of your customer base & grow it.
•Coupon
Programs
•VIP Specials
•Discounts
•Free Admission
•Whatever it
takes to get
them to join.
© 2006 National Messaging Solutions, Inc. All rights reserved.
Client Alerts
Improved Communications
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Outbound – instant communication
Inbound – opening business to millions
SMS - Communications never before available
Presently companies use EMAIL
Companies today use SMS for communicating
with their employees only (pagers, cell phones)
Brand new, exciting always on, always available!
Insurance Companies, …
School systems, community agencies, …
Banks, Financial Institutions, …
Non-Sales environment
•Auto Service
Center – your car
is ready.
•Financial – Your
check was
deposited
•Web Sites – You
have a lead
•Sales Depts –
Please contact your
client
•Church – Prayer
Circles
•Rave Parties –
Where the next
party is
© 2006 National Messaging Solutions, Inc. All rights reserved.
Interactive Media
Getting audiences Involved, spending money
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American Idol, Apprentice, Deal/No Deal, … Set the stage, building
demand
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TV programs
Radio programs
Newspapers
Magazines
Concerts of all forms
Summer Festivals
School events, all levels
Sports, all levels
Church groups
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•Voting
•Polling
•Sweepstakes
•Free or Fee
© 2006 National Messaging Solutions, Inc. All rights reserved.
Interactive Media
Getting audiences Involved, spending money
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Not
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American Idol, Apprentice, Deal/No Deal, … Set the stage, building
demand
TV programs
•Voting
More
Advanced
Applications
of SMS
Radio programs
Offered
through the Standard Rep
Program but
•Polling
Newspapers
Magazines available to anyone that comes up
certainly
•Sweepstakes
Concerts of all with
forms an opportunity
Summer Festivals
•Free or Fee
School events, all levels
Sports, all levels
Church groups
© 2006 National Messaging Solutions, Inc. All rights reserved.
Selling Content
BINARY CONTENT
Designed for selling content backed up from a
website
Ringtones, Wallpaper
Screensavers, Games
Bill through the carriers
TEXT CONTENT
Anything you want to sell and deliver to a Cell
Phone
Jokes, horoscopes, weather, sports scores,
stock prices, etc.
Bill through the carriers
•Carrier Billing
•Requires short
code.
•Up to 8 tariffs per
short code.
•Carriers keep 1/3
to 2/3 of gross.
•70 page FAQ.
© 2006 National Messaging Solutions, Inc. All rights reserved.
Selling Content
BINARY DOWNLOADS
Designed for selling content backed up from a website
Ringtones, Wallpaper
Screensavers, Games
Bill through the carriers
TEXT CONTENT
Anything you want to sell and deliver to a Cell Phone
Jokes, horoscopes, weather, sports scores, stock prices, etc.
Bill through the carriers
•Carrier Billing
•Requires short
code.
•Up to 8 tariffs per
SMSshort code.
More Advanced Applications of
•Carriers
Not Offered through the Standard Rep Program
butkeep 1/3
to 2/3 of gross.
certainly available to anyone that comes up
•70 page FAQ.
with an opportunity
© 2006 National Messaging Solutions, Inc. All rights reserved.
Programs Offered here today
MOBILE MARKETING & CLIENT SMS
Simple to sell. Simple to implement.
Simple to price. Representative of 90% of the SMS
business being sold today. Reference Accounts Galore.
Up-front commission on the sale +
Recurring Revenue through the program
© 2006 National Messaging Solutions, Inc. All rights reserved.
PRICING, OPTIONS
© 2006 National Messaging Solutions, Inc. All rights reserved.
PRICING, OPTIONS
1.
Campaign Setup Fees
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Consulting/Marketing Comm. Planning, Design
Web Development to support program.
Connection
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Gateway where we connect client into our SMS switch
NMS Web Site Tools, where client can manage/operate campaign
Services
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Short Code
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2.
Shared
Private (random, vanity)
Monthly Messaging Package
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$250/month and up.
© 2006 National Messaging Solutions, Inc. All rights reserved.
Mobile Marketing Example
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Sending Messages Out
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Build Opt-in DB, Send out messages
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Web Site
Traditional marketing to build DB
$250 setup, $250/month gets them 2k m/m
Examples:
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Promoting any product, service
Restaurants, bars, clubs, any merchant
Simplest form: build opt-in db on web and at point of sale, add to DB
manually, begin sending out communiqués (weekly, monthly, etc.)
© 2006 National Messaging Solutions, Inc. All rights reserved.
Mobile Marketing Example
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Sending/Receiving Messages
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Build Opt-in DB
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Short Code
Magic
TEXT VIP
to 12345
Web Site
Traditional marketing to build DB
$500 setup, $500/month gets them 2k m/m
Examples:
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Promoting any product, service
Restaurants, bars, clubs, any merchant
Simplest form: build opt-in db on web and at point of sale, add to DB
manually, begin sending out communiqués (weekly, monthly, etc.)
© 2006 National Messaging Solutions, Inc. All rights reserved.
Mobile Marketing
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The Short Code (Shared, Private)
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Rent from the carriers
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Increase Functionality
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$500/month or $1000 per month
Register application, Use
$2500 or $4000 up front (3 months prepaid)
Invite people to text in
Build DBs rapidly
Mobile Marketing can include the reply capability to Sending Messages
Voting
Polling
Sweepstakes
Informational Alerts (text in requests from the phone)
Examples:
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Promoting any product, service. Restaurants, bars, clubs, …
Simplest form:
TEXT pizza to 12345
TEXT Vote ANDREA to 12345
© 2006 National Messaging Solutions, Inc. All rights reserved.
Case Studies
© 2006 National Messaging Solutions, Inc. All rights reserved.
Case Study
Nightclub
Entry Level – Mobile Marketing Only
1. Build up DB
A. Web Opt in (driven by email marketing)
B. Point of sale opt-in driven by forms or computer.
2. Begin marketing campaign within 10 days, with as little
as 50 people joined in.
Stop by Johnny’s this Friday and receive free admission.
Show this text at the door. Opt-out, send QUIT to 12345
3. Setup $250, Monthly Messaging $ 250 (2k m/m)
© 2006 National Messaging Solutions, Inc. All rights reserved.
Case Study
Nightclub
Add $$$$ For
Planning, creative +
Add $100/night for
People walking
around the Club
helping people Optin.
Entry Level – Mobile Marketing Only
1. Build up DB
A. Web Opt in (driven by email marketing)
B. Point of sale opt-in driven by forms or computer.
2. Begin marketing campaign within 10 days, with as little
as 50 people joined in.
Stop by Johnny’s this Friday and receive free admission.
Show this text at the door. Opt-out, send QUIT to 12345
3. Setup $250, Monthly Messaging $ 250 (2k m/m)
© 2006 National Messaging Solutions, Inc. All rights reserved.
Case Study
Nightclub
Advanced Mobile Marketing Campaign
Short Code
Magic
1. Build up DB
1. Shared short code with keyword (ZACK)
2. Begin marketing campaign immediately
1. TEXT ZACK to 12345 to join ZACK’s VIP club
2. TEXT ZACK to 12345 to enter drawing
3. Setup $500, Monthly Messaging $500 (2k m/m)
© 2006 National Messaging Solutions, Inc. All rights reserved.
Case Study
Nightclub
Add $$$$ For
Planning, creative +
Traditional marketing
to drive Opt-in to
Short code/Keyword
(Print, radio, ..)
Basic Level Program – Mobile Marketing
1. Build up DB
1. Shared short code with keyword (ZACK)
2. Begin marketing campaign immediately
1. TEXT ZACK to 12345 to join ZACK’s VIP club
2. TEXT ZACK to 12345 to enter drawing
3. Setup $500, Monthly Messaging $500 (2k m/m)
4. Using NMS web tool to manage campaign.
© 2006 National Messaging Solutions, Inc. All rights reserved.
Case Study
Nightclub
Restaurants
Auto Dealers
Merchants of all types
Local shops, National Chains
Barber/Beauty Shops, Massage Parlors
If they’re advertising now, SMS is for them!
© 2006 National Messaging Solutions, Inc. All rights reserved.
Case Study
National Product/Service
Complete SMS Program – Mobile Marketing – National Scope
1. Design Campaign, Setup SMS services
2. Build up DB
1.
Private short code with one keyword (required for large scale messaging)
2.
Link to client web site for opt-ins, welcome messages
3. Begin marketing campaign immediately
1.
TEXT ZACK to 12345 to join ZACK’s receive valuable discount coupons.
2.
TEXT ZACK to 12345 to enter drawing to win prize ($500 value)
4. Message out can include expected Replies (because you have a short code)
1.
Zack’s wants to invite you to stop by this Saturday for a special promotion at all of our stores. If you
want to save an add’l 10%, reply SAVE now.
5. Setup $5000-$10,000, Monthly Messaging $2500 (50k m/m)
6. Using NMS web tools and client web site to manage campaign.
© 2006 National Messaging Solutions, Inc. All rights reserved.
Case Studies
Client Alerts
GOALS
1. Improved Communications
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2.
Outbound – instant communication
Non-Sales environment
Opening New Services To New Markets
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Inbound – opening business to millions
EXAMPLES
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Adding SMS Alerts to web sites
Adding SMS options to client notification
© 2006 National Messaging Solutions, Inc. All rights reserved.
National Messaging Solutions
1803 Holly Ave
Suite 101
Darien, IL 60561 USA
www.nmessaging.com
1+630-964-2300
© 2006 National Messaging Solutions, Inc. All rights reserved.