“SKINNY TRINI’”
“Trinidad Brought To You”
Skinny
Trini’
PROBLEM/UNMET
NEED
Skinny Trini was created to provide quality, tasty Trinidadian
beef pies for an affordable price
SOLUTION/HOW
BUSINESS FILLS NEED
Skinny Trini fills the need/ want by
providing a quality, tasty, filling
Trinidadian-style beef pie.
MISSION AND SOCIAL
IMPACT
Providing home cooked food from Trinidad and a warm
Caribbean vibe to every customer.
I plan on giving back to the community by giving out all of
my daily left overs to the homeless around New Haven right
before closing time.
I will also give out an annual percentage of my gross income
to the Yale New Haven Smilow Cancer Hospital.
DESCRIPTION OF
PRODUCT/SERVICE
I am selling traditional Trinidadian Beef Pies. My recipe is
100% original and was passed down from my grandmother,
to my mother, and onto me.
My food will be freshly cooked for every customer and if you
do not like it, I will make you a new fresh pie.
BUSINESS MODEL
Description of Expenses
Definition of One Unit
One unit= 1 Beef pie
Economics of One Unit
Selling Price
Cost of var. materials exp.
$1.07
Cost of labor
0
Other variable costs
.10
Total COGS/ COSS
Contribution Margin
$2.50
=
1209
≈
Total: $
Item
$
Materials
1.07
Packaging
.10
Fixed Expenses
Total: $
Item
$
Salary
800
Advertising
10
Interest
150
Depreciation
50
Utilities
100
$1.17
$.91
Monthly Break Even Units
$1100
$.91
Variable Material
Expenses
$3,023
MARKET ANALYSIS
Market Statistics
Industry
Name:
Food Truck Industry
Annual Industry
Sales:
$857M
Description of Target Consumer
Demographics
Geographics
I found that the ages 16I learned that food trucks
35 buy the most from food that are placed on the
trucks.
corner of streets or in a
certain location earn the
most money.
Psychographics
People enjoy going out
and buying food when the
whether is warmer. When
it is cold, people enjoy
more delivery and takeout.
Buying Patterns
When it is warmer
outside, people tend to
buy from the food trucks
more. when the weather
is not warm outside,
people tend to not buy
food from food trucks as
often.
Target Market Size
Total Population
129,893
Target Market
Population
40,000
Market
Size
(based on
survey)
Small
MARKETING AND
SALES
Word of mouth
Flyers
Urban Radio Announcements
Point of Sale
Colors of the Food Cart
COMPETITION
Skinny Trini
Factor 1:
Price
Low
Factor 2:
Location
Mobile
Factor 3:
Quality of Food
Excellent
Your Competitive Advantages
1.No one else makes or sells Trinidadian Beef Pies – Original
2.Mobile – I can move to where the people are
QUALIFICATIONS
All of the food I can cook on my own
I’m Trinidadian
I am currently a business student at Hill Regional
Career High School and I am passing with flying
colors
I’m determined to succeed, I don’t settle for
second
Leadership skills
Marketing I and Accounting I
Captain of the Soccer Team
SALES PROJECTIONS
Total Units
6825
Gross Revenue
$13,983.75
Net Profit
$3,519.64
Units Sold
800
700
600
500
400
300
200
100
0
Units Sold
START-UP
FUNDS
Item
Why Needed
Food permit
Parking Permit
Food Truck
Equiptment
Cost
It’s required
It’s required
What am I going to sell my food out
of?
How am I going to prepare the food?
Total Startup Expenditures
$30
30
$10,000
Emergency Fund
Reserve for Fixed Expenses
5620
4875
Total Startup Investment
$21735
$1,180
$11240
ROI: Return on Investment
$3519.64
$21675
=
16.2%
≈
$4,089.82
ROS: Return on Sales
$3519.64
%13893.75
=
25.3%
≈
$4,413.62
FUTURE PLANS
Skinny Trini is going to be difficult to run at first. There Is always a
risk involved when investing in a business.
The next steps I see myself taking toward a fully operational business
is buying a food truck and getting some equipment. I also see myself
getting in contact with the Yale New Haven Hospital and trying to
work something out in terms of location and partnerships.
In order to accomplish these goals, I need to go to business school
and further my education to give myself a step in the right direction.
I do not want to have to take out an extreme amount of loans so I
plan on getting a very good job outside of college and then saving up
enough money to start up my business on my own. If any one wants
to invest in me then feel free and contact me but as of right now, I
don’t want to rely on anyone else.
“SKINNY TRINI’”
“Trinidad Brought To You”
Skinny
Trini’