中山大学旅游学院
会展 2+2
专业
本科生课程教学大纲
Course Profile for Undergraduates Majoring in
Exhibition Management
最近更新： 2015
年 9 月/Revision：
课程编号
课程名称
Introduction to
Course Code
Course
Management
课程类别
Course Type
学分
Compulsory
总学时
Total Contact Hours
Semester
Faculty Assistant
Thursdays Class 13-
上课地点
Class Time
15
location
Thursdays 3:00pm-
C205
任课老师联系方式
5:00pm by
Office hour
1
教学助理
Dr. ZHU Hong
上课时间
答疑时间
3
开课学期
54
授课教师
Instructor
Credits
appointment
[email protected]
contact
一、课程描述
I Course Description
This course is an introduction to the management function. It will focus on the
theory and fundamental concepts of management including planning, organization,
leadership, and control. This class will review the evolution of management thought,
function and practice and will stress current approaches and emerging concepts.
The course has been deliberately designed to foster your learning through different
teaching methods such as lectures, case analyses, team work, and other experiential
exercises. A variety of classic and contemporary materials drawn from textbooks,
book chapters, scholarly articles, and the popular press will also be used.
二、课程目的与教学要求
II Aims and Objectives
This course provides a framework for understanding the opportunities and
challenges involved in managing by taking a “systems” view of organizations. This
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means that we will examine multiple aspects of how managers address their
environments, people and tasks. The content, readings and activities we engage in will
help you better understand how organizations and managers work in reality. Moreover,
students can learn about how to effectively contribute to the organizations you join in
the future.
For students, please follow the rules as follows.
 You are expected to be in class, on time, prepared to discuss the material
assigned. (Please notify the instructor about special medical conditions
which merit an exception.)
 Participate in the lecture proactively.
 Leaving during a class session should occur only for emergencies.
 No food and electronic facilities (mobile, computer, video, etc.) in class.
 Contribute as an active and responsible member when working with other
students.
 Foster a climate of respect for both other class members and the instructor.
三、教学进度
上课时间
上课内容
上课形式
2015/9/24
Chap 1 Managers and Management
A Brief History of Management’s Roots
Lecture
Discussion
Lecture
Discussion
Lecture
Discussion
Lecture
Discussion
Lecture
Discussion
Lecture
Discussion
2015/10/8
2015/10/15
2015/10/22
2015/10/29
2015/11/5
2015/11/12
2015/11/19
2015/11/26
2015/12/3
2015/12/10
2015/12/17
2015/12/24
2015/12/31
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Chap 2 The Management Environment
Chap 3 Foundations of Decision Making
Chap 4 Foundations of Planning
Chap 4 Managing Entrepreneurial Ventures
Chap 5 Organizational Structure and Culture
Chap 5 Organizational Structure and Culture
Break (Anniversary Celebration of the University)
Presentation of Case Study
Lecture
Discussion
Lecture
Discussion
Lecture
Discussion
Lecture
Discussion
Lecture
Discussion
Case Study
Chap 11 Foundations of Control
Lecture
Chap 6 Managing Human Resources
Chap 7 Managing Change and Innovation
Chap 8 Motivating and Rewarding Employees
Chap 9 Leadership and Trust
Chap 10 Communication and Interpersonal Skills
Discussion
2016/1/7
2016/1/14
2016/1/21
Chap 12 Operations Management
Lecture
Discussion
Review / Q & A
Final Exam
四、教学内容
III Course Content
Chap 1 Managers and Management & A Brief History of Management’s Roots
Before class reading：
Chapter 1 in the text book.
Class Outline：
What is organization, management and managers? How to define managers? The
development history of management theory.
Questions for discussion：
1. Who Are Managers?
Explain how managers differ from non-managerial employees.
2. What Is Management?
• Define management.
• Explain why efficiency and effectiveness are important to management.
3. Is scientific management still effective today?
Homework：
After-class reading：
1. 管理是一门学科（包政）
2. Management's three eras (Rita McGrath)
Chap 2 The Management Environment
Before class reading：
Chapter 2 in the text book.
Class Outline：
The parameters of managerial discretion, dimensions of organizational culture,
current organizational cultural issues facing managers, the two dimensions of
environmental uncertainty.
Questions for discussion：
1.what is the four steps in managing external stakeholder relationships?
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2. Are managers omnipotent or symbolic?
3. How can managers cultivate a customer-responsive culture?
Homework：
1.Try to find out what is Trompenaars' model of national culture;
2. Compare Trompenaars' model with Hofstede’s model / the GLOBE Project
Model.
Chap 3 Foundations of Decision Making
Before class reading：
Chapter 3 in the text book.
Class Outline：
The decision-making process, managers making decisions, types of decisions
and decision-making conditions, decision-making styles, effective decision making in
today’s world.
Questions for discussion：
1. What are the assumptions of rational decision making?
2. Explain maximax, maximin, and minimax decision choice approaches.
3. How managers can make effective decisions in today’s world?
Homework：
Please try to analyze the advantages and disadvantages of group decision making.
Chap 4 Foundations of Planning
Before class reading：
Chapter 4 in the text book.
Class Outline：
Goals and plans, setting goals and developing plans, contemporary issues in
planning.
Questions for discussion：
1. Why managers need to plan?
2. What are the common contingency factors that affect planning?
3. How managers can effectively plan in today’s dynamic environment?
4. Can you apply the SWOT analysis to an organization?
Homework：
Please think about your previous experience in planning to realize a high goal
and try to analyze it with the theory you have learned from this class.
Chap 5 Organizational Structures and Culture
Before class reading：
Chapter 5 in the text book.
Class Outline：
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Key elements in organizational design, common organizational designs,
organizational culture
Questions for discussion：
1. What are the contingency factors that favor the mechanistic model or the
organic model?
2. Compare and contrast traditional and contemporary organizational designs.
3. How can an organization transmit its culture successfully to its employees?
Homework：
Try to find out organizations applying the mechanistic model and the organic
model.
Chap 6 Managing Human Resources
Before class reading：
Chapter 6 in the text book.
Class Outline：
The human resource management process, identifying and selecting competent
employees, providing employees with needed skills and knowledge, retaining
competent employees, contemporary issues in managing human resources.
Questions for discussion：
1. What are the different selection devices and which works best for different
jobs?
2. How can organizations deal with work-life balance issues?
Homework：
After-class readings:
Nielson, T. R., Carlson, D. S., & Lankau, M. J. (2001). The supportive mentor as
a means of reducing work–family conflict. Journal of Vocational Behavior, 59(3),
364-381.
Chap 7 Managing Change and Innovation
Before class reading：
Chapter 7 in the text book.
Class Outline：
What is change, forces for change, organizational development, stimulating
innovation
Questions for discussion：
1. How to manage resistance to change?
2. How to stimulate innovation in organizations?
Homework：
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1. Search materials about DJI-Innovations and try to analyze how innovation is
driven in this company.
2. Phelps, C. C. (2010). A longitudinal study of the influence of alliance network
structure and composition on firm exploratory innovation. Academy of
Management Journal, 53(4), 890-913.
Chap 8 Motivating and Rewarding Employees
Before class reading：
Chapter 8 in the text book.
Class Outline：
What is motivation, theories of motivation, rewarding systems
Questions for discussion：
1. How goal-setting and reinforcement theories explain employee motivation?
2. Describe the cross-cultural challenges of motivation.
Homework：
Search materials about Huawei’s employee rewarding system.
Chap 9 Leadership and Trust
Before class reading：
Chapter 9 in the text book.
Class Outline：
Leaders and leadership, leadership theories, leadership issues in the twenty-first
century.
Questions for discussion：
1. What are the sources of leaders’ power?
2. Differentiate between transactional and transformational leaders.
Homework：
Analyze the leadership style of one leader you like.
Chap 10 Communication and Interpersonal Skills
Before class reading：
Chapter 10 in the text book.
Class Outline：
The nature and function of communication, methods of interpersonal
communication,
effective
interpersonal
communication,
organizational
communication, information technology and communication, interpersonal skills.
Questions for discussion：
1. What interpersonal skills do managers need?
2. Why communicating with customers is an important managerial issue?
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Homework：
Understand yourself: please have the test of listening skills.
Chap 11 Foundations of Control
Before class reading：
Chapter 11 in the text book.
Class Outline：
What is control and why it is important, the process of controlling, controlling
organizational performance, tools for measuring organizational performance,
contemporary issues in control.
Questions for discussion：
1. What is the planning-controlling link?
2. Describe how balanced scorecards and benchmarking are used in controlling.
Homework：
How to control the tableware damage in the hospitality industry?
Chap 12 Operations Management
Before class reading：
Chapter 12 in the text book.
Class Outline：
The role of operation management, value chain management, current issue in
operations management
Questions for discussion：
1. Describe mass customization and how operations management contributes to
it.
2. What are the differences of manufacturing and services organizations in
operation management?
Homework：
Identify one Chinese firm which have obtained the ISO 9000 certification and
analyze the improvements it has achieved from the certification.
五、课程作业与实践
IV Assignments and Practices
1. Before-class reading and homework assigned for each class.
2. Individual research project:
An in-depth managerial analysis of a selected organization, e.g., a corporation, company,
firm or association (ideally, an organization which the students have some interest in
joining as an employee or associate). A analysis framework will be sent to you for
reference.
3.Case study (team work)
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Cases will be assigned to each team.
六、教材及参考书
V Recommended Textbook
Stephen Robbins & Mary Coulter. 2013. Introduction to Management. 7th edition,
China Renmin University Press.
七、考核方法
VI Assessment
1. Lecture engagement 20%
2. Case study 15%
3. Project presentation 15%
4. Final exam 50%
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