Module 7:
Observational Learning
Observational Learning
• Observational Learning:
learning new behavior by
watching a model perform
that behavior
– Social Learning Theory
– Occurs purely through
observation or direct
instruction
Bandura and the Bobo Doll
• Modeling: the process of
observing and imitating a
specific behavior
• Bobo doll
– Results:
•Children were more
likely to act
aggressively after
they had observed
aggressive behavior