How Video Changes The Way We Communicate
• Expert Panel
• Stefan Karapetkov, Emerging Technologies Director,
Polycom
• Anatoli Levine, Director,
RADVISION
• Rich Mavrogeanes, Founder & CTO
VBrick Systems
• Moderator
• Mark Ricca, Partner & Sr. Analyst
IntelliCom Analytics
How Video Changes The Way We Communicate
• Topics To Be Addressed
– Industry Trends
• Size and Growth Forecast
• Market Drivers & Constraints
• Primary Users
• Selection Criteria
– Panelist Presentations
– Questions & Answers
Video Conferencing Is A Global Growth Market
Video Conferencing Adoption
All VC Technologies, All Size Businesses
68%
North America
32%
70%
Rest of World
2009
30%
73%
North America
27%
71%
Rest of World
2013
29%
0
10
Video Conferencing Is
Being Used
4
20
30
40
50
60
Video Conferencing Is
Not Being Used
Source: IntelliCom Analytics / Market Research 2Q 2010
70
80 %
There Are Five Major Growth Drivers For Video Conferencing
Key Drivers for Video Conferencing Adoption
All VC Technologies, All Size Businesses
43%
Reduce Travel
19%
Faster Time to Market
Improve Productivity
16%
Remote Training
16%
“Go Green”
North America
6%
40%
Reduce Travel
Improve Productivity
20%
Faster Time to Market
18%
“Go Green”
Remote Training
10%
0
5
Rest of World
12%
10
20
30
Source: IntelliCom Analytics / Market Research 2Q 2010
40
50 %
Video Conferencing Has A Wide Range Of Users
Predominant Video Conferencing Users
All VC Technologies, All Size Businesses
Executives
27%
20%
Line of Business
Marketing
18%
R&D
Sales
18%
North America
16%
1%
HR / Legal
Line of Business
32%
Executives
25%
15%
Marketing
R&D
13%
Sales
HR / Legal
3%
0
6
Rest of World
12%
5
10
15
20
Source: IntelliCom Analytics / Market Research 2Q 2010
25
30
35 %
Desktop And Roll-A-Way Units Top The List
Most Frequently Used Video Conferencing Technology
All Size Businesses
43%
Roll-a-way Unit
21%
Desktop Video
Dedicated Room
18%
Telepresence Suite
North America
10%
8%
Smartphone
Desktop Video
33%
Roll-a-way Unit
22%
Telepresence Suite
Dedicated Room
16%
Smartphone
7%
0
7
Rest of World
22%
10
20
30
Source: IntelliCom Analytics / Market Research 2Q 2010
40
50 %
Affordability And Ease Of Use Are Key Selection Factors
Most Important Factor in Video Conferencing Solution Selection
All VC Technologies, All Size Businesses
Affordability
46%
Ease of Use
26%
Reliability
12%
Application Integration
North America
6%
Ease of Implementation
5%
Provider Reputation
5%
Affordability
28%
Ease of Use
25%
Reliability
20%
Provider Reputation
Application Integration
8%
Ease of Implementation
7%
0
8
Rest of World
12%
10
20
30
Source: IntelliCom Analytics / Market Research 2Q 2010
40
50 %
Six Factors Potentially Constrain Video Conferencing Growth
Most Significant Constraints to Video Conferencing Adoption
All VC Technologies, All Size Businesses
Initial / Recurring Costs
45%
18%
Difficult To Manage
Difficult To Use
16%
Business / Cultural Fit
North America
8%
Network Deficiencies
7%
6%
Security Concerns
Initial / Recurring Costs
Difficult To Manage
30%
22%
Difficult to Manage
14%
Network Deficiencies
Security Concerns
12%
Business / Cultural Fit
0
9
Rest of World
13%
9%
10
20
Source: IntelliCom Analytics / Market Research 2Q 2010
30
40
50 %