COMMUNICATIONS WITH
CAMPUS STAKEHOLDERS
DURING A CRISIS
John E. Watson, ARM, CIC, CRM
Executive Director, Higher Education Practice
Communications
During A Crisis
VEHICLE COLLISION
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Communications
During A Crisis
HAZMAT
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Communications
During A Crisis
Insurance Policy
MEDIA CRISIS PLAN
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Communications
During A Crisis
DEALING WITH THE MEDIA
 Open
 Without Jeopardizing Reputation
 Disclosing Confidential Info
 Positive
 Your Side Of The Story
 Good Will
 Provide Information Quickly
 “WE’RE STILL EXAMINING THE ISSUE” Vs
 “No Comment”
 Informed As To When Have Access To:
 News Briefings
 Prepared Statements
 Interviews
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Communications
During A Crisis
MEDIA RELATIONS PLAN
 Identify Potential Crisis
 Draft
 Preliminary New Releases
 Responses To Likely Questions
 Appoint Spokesperson
 Primary & Backup
 Credible
 Accessible
 Knowledgeable
 Working Relationship With Reporters
 Arrange Working Space & Access
 Media Kits
 Checklists
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Communications
During A Crisis
MEDIA NEEDS
 Broadcast Reporters
 Digestible Sound Bites
 Key Message
 Print Reporters
 Time For More Detailed Answers
 Electronic & Print Photographers
 Visuals To Tell Story
 Stock Photos & Video
 Select Sites
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Communications
During A Crisis
STAKEHOLDERS
 Administrators
 Students
 Faculty
 Staff
 Parents
 Donors
 Regents
 Vendors
 Public Agencies
 Neighbors / Community
 Tax Payers
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Communications
During A Crisis
STAKEHOLDERS
 ADMINISTRATORS
 Go Teams
 Recover & Provide Your Service
 Alternatives
 People Above Paper
 Reliable Information
 Communications Tools
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Communications
During A Crisis
STAKEHOLDERS
 STUDENTS
 Inform
 Regular & Timely
 Serve
 Protect
 Concentrate On Surviving
 Shelter In-place
 Relocate Vs Evacuate
 Counseling & Medical
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Communications
During A Crisis
STAKEHOLDERS
 FACULTY
 STAFF
 Recover & Provide Your Service
 Department Action Plans
 Personal Safety
 Family Safety
 Personal Planning & Preparation
 Compensation
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Communications
During A Crisis
STAKEHOLDERS
 FACULTY
 STAFF
 Reliable Information
 Consistent Message Outgoing
 Timely Reporting Incoming
 Be Factual
 Refer Media To PIO / Public Safety
 Identify Witnesses
 Contemporaneous Documentation
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Communications
During A Crisis
STAKEHOLDERS
 PARENTS
 DONORS
 REGENTS
 Inform
 Safety Of Students
 Protection Of Facilities
 On-going Operations
 Communications Resource Options
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Communications
During A Crisis
STAKEHOLDERS
 VENDORS & PROFESSIONAL SERVICES
 Recover & Provide Service
 Timing
 Staffing & Equipment
 Communications Tools
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Communications
During A Crisis
STAKEHOLDERS
 PUBLIC AGENCIES
 Resources
 Provide
 Receive
 Established Relationship
 Incident Command System (ICS)
 Structure
 Vernacular
 Identification
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Communications
During A Crisis
STAKEHOLDERS
 NEIGHBORS / COMMUNITY
 Resources
 Provide
 Receive
 Institutional Response & Plans
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Campus Communications Structure
EOC Management
Operations Team
Team Leader
P.S. Field Staff
Facilities Field Staff
Shelter Site
Triage Site
Public Safety
EHS Communications
Facilities
Care and Shelter
Medical
Zones
External Agencies
Planning Team
Team Leader
Situation Status
Damage Assessment
Inspections
Emergency Repair /
Construction
Resources Team
Team Leader
Contracts
Transportation
Food / Water
Personnel /
Volunteers
Finance Team
Team Leader
Accounting / Audit
Planning / Budget
Recovery / FEMA
Documentation
Bldg. Inspections Team
Zone 1
Captain
Zone 2
Captain
Zone 3
Captain
Zone 4
Captain
Zone 5
Captain
Zone 1
Buildings
Zone 2
Buildings
Zone 3
Buildings
Zone 4
Buildings
Zone 5
Buildings
Zone information: Incidents/Hazards/Evacuation Status/Injured/etc.
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Communications
During A Crisis
?
John E. Watson, ARM, CIC, CRM
Executive Director, Higher Education Practice
818.539.1445
[email protected]
www.ajgrms.com/HigherEd
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