Custom Alloy Corp.
www.customalloy.us / Projected 2012 revenues: Approximately $70 million / Headquarters: High Bridge, N.J. / Employees: 262 / Specialty: Custom
steel forgings and fittings / Adam M. Ambielli, president: “We want to be an innovator and leader, serving as the standard for every other company out there.”
Alloy Allies
custom alloy corp. takes direction from its clients, who
determine when, where and what they need delivered.
Every employee who works for
Custom Alloy Corp. – starting with
the newest member of the manufacturing crew up to the second generation of family leadership – keeps the
past, present and future of the company in mind while performing their
daily tasks. This ethos is implemented in every facet of business, from the
history connected to the 25-acre site
Adam F. and John Ambielli selected in
High Bridge, N.J., to the legacy program instituted in the last five years
to capture the extensive knowledge of
older generations of employees
before they retire.
It is this commitment to long-term
success that has placed Custom Alloy
Corp. at the forefront of innovation
since its founding in 1968. The company recently began its second generation of family leadership when
Adam M. Ambielli took over as president, and his father, co-founder
Adam F. Ambielli, became chairman
of the board.
Today, Custom Alloy Corp. is gearing up for the economy’s robust
return to normalcy. The company
already is one of the few manufacturing seamless and welded pipe fittings
and forgings for subsea applications
and gas transmission. Custom Alloy
looks forward to the opportunities in
the Gulf of Mexico, as well as the oil
and gas shale sites in Pennsylvania,
Texas and North Dakota.
“We want to be an innovator and
leader, serving as the standard for
every other company out there,”
Ambielli says. “We take a proactive
approach because our industry
changes rapidly, so it is important for
our executive team to make sure we
keep a pulse on what’s going on. If we
custom alloy says it is set
apart because no other
company is as good at
delivering quality products
on time.
as a company need to adjust our strategy in the market, we are proactive
about implementing changes prior to
the market demand.”
Catering to Clients
Custom Alloy has put an executive
team together to solve its clients’
global problems. Tenacity, along with
many years of experience, is what the
company says sets it apart in the
industry. Custom Alloy says it prides
itself on having the industry experience required to be known as the time
critical manufacturer of complex
specification requirements.
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Custom Alloy Corp.
Building on History
W ORKFORCE
O P E R AT I O N S
L EADERSHIP
tions are required by manufacturers.
Custom Alloy has proven that it is
capable of handling any specification
and look forward to solving global
problems.
“We have a facility in High Bridge,
N.J., geared up and ready to deal with
Global problems,” Ambielli adds.
“Companies visit with our staff and
meet our team. They realize Custom
Alloy is a manufacturer that knows
what is going on in the industry, no
matter what the application is.”
C OMPETITIVE EDGE
L AST PAGE
P R O F I TA B I L I T Y
A CCOUNTING
F U N D E M E N TA LS
M ARKETS
I MPROVEMENT
D IALOGUE
C ONTENTS
M F G TOMORROW
N EWS
E CONOMY
Every move Custom Alloy Corp.’s executive team makes
extensive analysis to ensure each decision takes into
account the company’s past, present and future, according to newly appointed President Adam M. Ambielli. This
mantra wasn’t lost on the founders of the company, Adam
F. and John M. Ambielli, who selected the company’s 25acre location in High Bridge, N.J., since 1986, because of
its deep roots in the history of American manufacturing.
According to the company, this site was originally used
by Union Ironworks, which was launched by William Allen
and Joseph Turner in December 1742. Custom Alloy says
these pioneers selected this location because of the discovery of iron ore in the nearby hills and a large quantity
of hardwood and water for power generation.
Many features from the original company and those
that succeed it, at this site – including Taylor Iron Works,
Taylor Iron & Steel Co., and Taylor Wharton – remain in
place today. Custom Alloy says relics from yesteryear
include exhaust fans as well as rail tracks barely penetrating the surface of the adjacent roads.
“We owe the former company that flourished behind these
walls for these glimpses into the past,” the company says.
“In the world today, people always
ask, ‘What sets your company apart
from others?’” Ambielli says. “This is
an easy answer for Custom Alloy.
“The fitting and forging division
sets itself apart by its number one
asset, its people.
“No one can deliver quality products on time like we can, and that’s
what sets us apart from everybody
else,” he adds.
Along with meeting a variety of
specifications on a daily basis,
Custom Alloy Corp. can meet stringent demands other companies
wouldn’t even dare to attempt to
deliver. This is especially true of the
subsea and offshore industries, where
Ambielli says his company is serving
the role of pioneer.
As the world energy demands
increase, more stringent specifica-
Quality Control
Custom Alloy says it has an excellent
reputation for quality. “Custom Alloy
is recognized worldwide as an outstanding provider of high-quality fittings and forgings,” the company
says. “Moreover, the company’s products are manufactured to commer-
custom alloy manufactures
its products to commercial,
nuclear, defense and utility
specifications.
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Custom Alloy Corp.
cial, nuclear, defense, aerospace and
utility specifications.”
Along with adhering to numerous
trade association standards for quality, the company has full in-house
quality testing capabilities.
New Expectations
Like countless businesses throughout the United States, Custom Alloy
Corp. is taking a proactive stance on
how to best retain quality and competent employees in the changing labor
landscape.
The current generation of employees also must be managed in a different manner. As Ambielli describes,
the older and middle generations of
employees at Custom Alloy fully
understand and appreciate communication skills and how necessary
they are in a facility like Custom Alloy.
However, the next generation needs
training to learn how to properly execute communication in an everchanging environment. The company
accomplishes this by looking at the
success of our past and understanding that we must create our future.
One way Custom Alloy has
addressed this is through its “Legacy”
program. The program has been successful for the past five years where
life-long employees have bought into
passing on their extensive knowledge
to the up and coming future of
Custom Alloy.
Ambielli had the opportunity to
learn from the founders of the company while working in the family business for 26 years. Among the lessons
he took away from those years, he
says the most important one of all is
to maintain tenacity to succeed, no
‘custom alloy has always
been known for making plans
and it not taking months to
implement. in the work world
today, you can’t go blindly
into anything.’ -Adam M. Ambielli
matter what obstacles come along.
“With tenacity, there’s nothing you
can’t get done,” Ambielli says.
“Custom Alloy has always been
known for making plans and it not
taking months to implement. In the
work world today, you can’t go blindly
into anything.
“You must have a team that’s capable of implementing and understanding what the company’s core values
are so opportunities can be initiated
and executed,” he adds. mt
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