Central Sales Unit, All India Radio, Mumbai has been
grown from strength to strength notwithstanding the stiff competition
from private channels and it is my proud privilege that CSU has already
achieved
an
all
time
high
of
Rs.100 Crores worth business (gross) and a revenue collection of Rs.70
Crores (net) as on date during the current financial year, which would not
have been possible without your warm response and co-operation.
It is indeed a matter of great satisfaction that we have
been able to establish AIR’s firm and undisputed presence in the
advertising field and exploit AIR’s commercial potential through our
persistent marketing efforts.
We have also been able to grab a major
market share of Radio’s advertising pie.
This presentation is based on all India Survey conducted
simultaneously at all FM AIR Stations except Kodaikanal.
There are 12
FM AIR Stations in the country popularly known as FM Rainbow. The four
metro cities have one more FM Channel popularly known as FM Gold.
1. In metro cities transmission goes uninterruptedly round-the-clock
on
Rainbow
Channel
whereas
in
other
cities
it
varies
from
6 hours to 18 hours daily. Even for FM Gold, transmission hours are
as long as 18.
2. Reach of FM Rainbow in the country in terms of population coverage
is 10.23 Crore.
The estimate of FM radio sets available in the
coverage area is 1.30 Crore. FM sets ownership at all the places has
been found more than 60% except at Cuttack and Jallandhar where
it was much lower.
3. Almost
2.52
Crore
people
tune
to
FM
Rainbow
programmes
everyday. These are the people who had averred its listening on the
preceding day of the field enquiry. It means 24.67% people among
coverage population listen to this channel practically daily.
4. Listeners of FM Gold in all the four metro cities were 1.08 Crore
whereas the number of listeners of Rainbow in the same cities were
1.60 Crore. This decline in listening number was not due to the fact
that this channel is less popular among FM owners but because of
the reduced power of transmission and hence consequently its
reach in comparison to Rainbow Channel.
5. In Delhi, ‘Non-stop Dial Out Chat’ (broadcast on Saturday at 10.00
am) of FM Rainbow and ‘Ravivar’ / ‘Shanivar Raat Gold’ (broadcast
at 10.05 pm) of FM Gold are two most listened programmes of
respective channels that command patronage from more than 17
Lakh FM radio owners.
6. In Mumbai, ‘Swarmala’ (broadcast at 03.00 pm) of FM Rainbow and
‘Sada
Bahar
Nagme’
(broadcast
at
10.00
pm)
of
FM Gold were the two most popular programmes that received more
than 22 Lakhs listening patronage.
However,
in
Chennai
and
Kolkata
no
programme
received this much of patronage and listening was quite fragmented.
In Bangalore, many programmes like ‘Breakfast Show’
(07.00 am), ‘Lunch Box’ (01.00 pm), ‘Rainbow Mail’ (04.00 pm)
commanded very high listening patronage from the listeners.
Each of
them has recorded more than 12 Lakh listeners on the preceding day of
the survey.
Note: Cuttack broadcasts programmes only for 6 hours (from 06.00 to
12.00 midnight), Tiruchirapalli and Coimbatore are having only morning
transmission on FM pattern for rest of the day it is Vividh Bharati
transmission.
TOP TEN CLIENTS FOR THE MONTH OF DECEMBER
Ministry of Consumer Affairs
National AIDS Control
(F&P
D)
Director of Adult Education
Ministry of Consumer Affairs Public
Godrej Consumer Products
Ministry of Health & Family Welfare
Directorate General of Health Services
Ministry of Rural Development
Nirma Ltd. Ahmedabad
Hindustan Lever Ltd.
TOP TEN AGENCIES FOR THE MONTH OF DECEMBER
Results India Communications
UTA Advertising Agency
Madison Communication Pvt. Ltd.
Enterprises Advertising Pvt. Ltd.
D.A.V.P
Chaitra Advertising Pvt. Ltd.
Publicity Parlour
Euro RSCG Advertising Pvt. Ltd.
Current Advertising Ltd.
Mideas Touch Advertising & Communication
TOP TEN PRODUCTS FOR THE MONTH OF DECEMBER
Consumer Awareness
Godrej Powder Hair Dye
R.C.H.
Pepsodent Tooth Paste
AIDS Control
Mico Bosch Diesel Filter
IDD (Iodine Salt)
Deluxe Nirodh & Mala - D
Adult Education
Hutch Sher / Full Talk Time
NEW PRODUCTS INTRODUCED FOR THE MONTH OF DECEMBER
Spots on AIDS Prevention and Control
Silk-n-Shine – Sachet for Hair Treatmen
Starsky / Hutch - Nokia
Deal Ya No Deal – Audio Publicity of TV
Kaya – Skin Clinic
on Game Show
SKF India – Automobile Bearing
Parle Marie Choice - Biscuit
Spot on AIDS Awareness
SPECIAL PROGRAMMES BROADCAST ON THE
EVE OF NEW YEAR
FROM VIVIDH BHARATI
08.15 am to 09.15 am

Chitralok Top 10 (Top ten
songs of the year 2005
selected by announcer on
duty)
04.00 pm to 05.00 pm

Special Hello Choice
(Phone-in-Programme
based on the best songs of
the year as per listener’s
choice
09.30 am to 10.00 am

Is Baras Ke Char chit
Fankar (Composite
Programme based on
outstanding cine
personalities of the year
such as actor, actress,
director, music director etc.)
03.00 pm to 04.00 pm

Special Sakhi Saheli
(Leading ladies of 2005
from various field such as
cinema, T.V., modeling,
politics, sports etc.)
04.00 pm to 05.00 pm

Special Biscope Ki Baatein
(Is Baras Ka Cinema –
overall review of Hindi films
released during the year
2005)
07.45 pm to 08.00 pm

Jhankar (Top ten songs of
the year)
08.15 am to 09.15 am

Chitralok Top 10 (Top super
hit songs of the year
presented by film
personality celebrity)
09.15 am to 09.30 am

Pop on Top (Three top pop
songs of the year as
selected by presenter
celebrity)
09.30 am to 10.00 am

Is Baras Ke Naye Fankar
(Composite programme on
outstanding newcomers
during the year such as
actor, actress, director,
music director etc.)
12.00 noon to 12.30 am 
Music Masala ( Top albums
released
during the
year)
01.30 pm to 02.30 pm

Special Manchahe Geet
(Based on
listeners
letter)
03.00 pm to 04.00 pm

Two Zero Zero Six Up
(Thahaka Express –
Composite humorous
programme based on skits
such as ‘Udaipur Ki Train’,
jokes and other humorous
items)
04.00 pm to 05.00 pm

Special Sargam Ke Sitare (Is
Baras Kas Film Sangeet –
Review of film songs and
music of films released
during the year)
07.05 pm to 07.45 pm

Special Jaimala (Presented
by Cine
Celebrity)
07.45 pm to 08.00 pm

Hello Bollywood (Phone-inProgramme
– Hit films
of the year
2005)
10.00 pm to 10.30 pm

Special Chhayageet
11.10 pm to 00.30 am

Welcome 2006 (Composite
variety entertainment
programme consisting
humorous items by
1. Sunil Pal – Popular
Mimicry Artist
2. Raju Srivastava –
Popular Mimicry Artist
3. Sudesh Bhosale – Singer
and Mimicry Artist
4. Tabassum – Popular
entertainer
Interviews with:
1. Shanker Mahadevan –
Singer and Music Director
2. Pankaj Udhas – Singer
3. Shrawan Rathod – Music
Director and Other wellknown
personalities
CHANGES IN CURRENT VIVIDH BHARATI FIXED
POINT CHART
Thursday
Sitare

presently
Sargam Ke Sitare (Sargam Ke
scheduled
on
Saturday
(04.00 pm to 05.00 pm) is being shifted to Thursday to
accommodate
new
programme
“Hello Saheli” in ‘Pitara’ by
dropping
“Hello
Choice”
programme
w.e.f 02nd February 2006
Friday
on
Jigyasa (Programme based

current
affairs,
topical
events,
science,
(07.45 pm to 08.00 pm) sports, tourism and general
knowledge
will
be
03
dropping
introduced
February
“Jhankar”
on
2006
by
programme)
(07.45 pm to 08.00 pm)
Saturday

Hello Saheli (Phone-inProgramme based on telephone calls
from
(04.00 pm to 05.00 pm)
women will be introduced in
“Pitara” on every Saturday
w.e.f.
04th
February
Present
2006.
programme
“Sargam Ke Sitare” shifted
to Thursday)
These changes have been incorporated in the present FPC
with prior approval of
Directorate General,
AIR,
New
Delhi.
Similarly
it has been decided to
incorporate a patriotic film
song at 09.10 am as part
of ‘Morning Chitralok’ w.e.f. 26th January 2006.
At presenting ‘Jaimala’ programme broadcast on every
Sunday, only requests for
films songs by
armed forces are included. Now, apart from the request for
film songs, it has been
decided to include
Messages greetings from armed forces to their families,
friends in the programme
on every Sunday
w.e.f. 29th January 2006 by renaming the programme as
‘Jaimala Sandesh’.
DUCTS HEARD ON ALL INDIA RADIO DURING THE RUNNING COMMEN
NDIA V/s SRI LANKA & INDIA V/s SOUTH AFRICA CRICKET SERIES -
L – i) Main Sponsorship
NACO AIDS Control – i) Main Sponso
ii) Branding of Fours & Sixes
ii) Fall of Wicke
TM)
iii) Overs Branding
iii) FM Lunch Up
a Cola – Associate Sponsorship
iv) Lunch Hour
a Tele – Associate Sponsorship
Maruti Alto / Omni – Associate Spon
o Honda – Associate Sponsorship
ch Sher / Full Talk Time – Associate Sponsorship
ome Tax – Associate Sponsorship
dustan Lever Product – Associate Sponsorship
enlibe / Chloromint Perfetti – Associate
Sponsorship
mdard Sualin _ Spot Booking
IGO TV – Associate Sponsorship
Tally Financial – Spot Booking
ING Vysya Life Insurance – Spot Boo
Boroplus Antiseptic Cream – Spot Bo
Casper – Spot Booking
Rural Development Spot – Spot Book
n Sonata – Spot Booking

Daily Sponsored Programme
Through
aggressive
marketing
efforts
CSU
has
received
booking for daily sponsored programmes instead of once a week. Most of
the Clients are convinced of AIR’s listenership as they are getting very
good feedback from the listeners through phone calls and letters.
Consequently, the Clients have realised the vast market potential of AIR
and more and more Clients are now booking slots on various AIR stations
resulting in higher revenue earnings for AIR.
Some of the daily sponsored programmes broadcast by AIR
over various AIR Stations are : 1. Godrej Powder Hair Dye Top Ki Baat
2. Fair Glow Ke Khile Nikhre Sapne
3. Wheel Rishta Khushboo Ka
4. Fair & Lovely - Har Pal Hum Saath
5. Hair and Care No Chip Chip
‘Godrej Powder Hair Dye Top Ki Baat’ merits special mention
as this is the first daily serial which has completed more than 300
episodes on AIR and deserves to enter the “Guinness Book of Records”.
Sponsored Programme received from
Private Satellite TV Channels
We
are
regularly
receiving
sponsored
programmes
from
various private satellite TV Channels specially based on reality show or
game show. They are also advertising their serials and feature films on
various stations of AIR (Hindi Belt) on a regular basis which bears
testimony to the wide reach and the vast listenership of AIR.
Some of the sponsored programme received from private
satellite TV Channels during this quarter are : 1. Radio Programme on “Indian Idol”
2. Radio programme on “Deal Ya No Deal”
We have received some other new weekly sponsored
programme based on music albums, such as – “Harmony Plus Sangeet
Bahar”.
“Hero Honda Sa RE Ga Ma Pa Challenger – 2005”
programme on Zee TV started broadcasting their commercials in Vividh
Bharati Network as sponsored song.
TV channels have also started booking programme on VB
Network for their weekend films to broadcast popular songs of the film as
sponsorship songs.
In the
process they are charges @ 50% of the
prevailing sponsored song rates.
Bulk Booking Contracts
Radio is an important mass medium to reach out to a huge
number of listeners effectively.
in order to use this media effectively
some big Clients prefer to advertise their products as well as social
messages through bulk booking contract.
CSU is receiving a good number of such bulk booking contracts
from Clients often which is earning hefty revenue for AIR.

