#OpenInno 2016
Company
LOGO
[Bus. Case title
– Company]
EDHEC OPEN INNOVATION 2016
[Notes pour les managers]
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Date limite d’envoi du Brief détaillé : 18/12/15 ([email protected],
[email protected])
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Ce template de Brief détaillé est uniquement fourni à titre indicatif pour vous
aider à préparer les éléments correspondants à votre cas (vous pouvez donc
ajouter/modifier/supprimer des chapitres)
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L’objectif de ce document est de donner les clés aux étudiants pour
démarrer leur travaux dans un cadre spécifique et pertinent.
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Toutes les informations doivent être fournies en anglais
EDHEC OPEN INNOVATION 2016
Content
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Company background
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The Case
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Who we are ? [company/service presentation]
What are our brand values ? [explain the brand values that the students need to incorporate in their thinking]
Where we stand ? [describe the previous stages of development of the product/solutions of the business case]
Why this case ? [What is happening in the internal / external environment that motivates the business case]
What is the objective ?
What part of the customer journey is concerned ? (Discover, Join, Get started, Evolve, Evangelize)
What are the constraints to take into account ?
What do we expect from you (deliverables) ?
Moodboard
Preparation
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How could you get prepared ? Where to start ?[include presentations to read, websites / stores to visit, competitors,
trends/benchmarks to analyze, …]
Contacts
EDHEC OPEN INNOVATION 2016
Company background
• Who we are ? [company/service presentation]
• What are our brand values ? [explain the brand values that the
students need to incorporate in their thinking]
• Where we stand ? [describe the previous stages of development of the
product/solutions of the business case]
EDHEC OPEN INNOVATION 2016
The Case – [Case title]
•
Why this case ? [What is happening in the internal / external environment that motivates the
business case]
•
What is the objective ?
•
What part of the customer journey is concerned ? (Discover, Join, Get started, Evolve, Evangelize)
•
What are the constraints to take into account ?
•
What do we expect from you (deliverables) ?
•
Moodboard [Include here visuals, images representing the case « universe » to inspire students]
EDHEC OPEN INNOVATION 2016
Preparation
•
How could you get prepared ? Where to start ? [include presentations to read, websites /
stores to visit, competitors, trends/benchmarks to analyze, …]
EDHEC OPEN INNOVATION 2016
Contacts
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[Include your mail so that the students can contact you during the preparation
[You will have a midterm confcall with them (15 min max. per group) in February (date TBC) ]
[Then you can decide and let them know how/if you would like to interact further with them
before the March Seminar]
[Company treks could also be organized for those who will attend the Final to prepare and
share their results within your company]
EDHEC OPEN INNOVATION 2016