Transportation Demand Management:
Transport Canada Initiatives
Canadian TDM Summit, November 2009
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RDIMS 5176415
OVERVIEW
• Background
• Current programs
• Moving on Sustainable Transportation
• ecoMOBILITY
• Results of Urban Transportation Showcase
Program projects with TDM
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TRANSPORTATION SECTOR GHG EMISSIONS
Marine
Transportation
3%
Rail Transportation
3%
Others
20%
Heavy-Duty
Vehicles
23%
Air Transportation
4%
Light-Duty Vehicles
47%
Source: Canada's Greenhouse Gas Inventory, 1990–2005, Environment Canada
Transportation emissions rose 31.7% from 1990 to 2006. In the urban
passenger sector, growth is due to increased vehicle size, increased
number of vehicles, and increased distance traveled.
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INTEGRATED APPROACHES ESSENTIAL FOR
GHG REDUCTION
Transportation Climate Change Table (1999):
…there is no single measure that can bring about
significant reductions in urban emissions. The
Table’s analysis…emphasized the importance of
integrated strategies that combine reinforcing
actions addressing public behaviour, demand,
technology, infrastructure and land use across
urban regions.
“The Impact of Transit Improvements on GHG
Emissions: A National Perspective” (2005)
concluded that transit investments can only reduce
emissions when combined with complementary
land use and transportation demand management
measures.
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INTEGRATION COMPONENTS
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MOVING ON SUSTAINABLE TRANSPORTATION
PROGRAM
Time Frame: Launched in 1999. Phase
III is 2007-2012.
Budget: $4.5M allocated. Approx.
$400,000 per round.
Objectives:
• Stimulate innovative approaches
• Advance sustainable development priorities; and
• Provide Canadians with the opportunities to
adapt sustainable transportation options
Record:
• ~120 projects in fourteen funding
rounds.
• Significant partnerships
•Two funding rounds per year.
ECOMOBILITY PROGRAM
Part of ecoACTION and
ecoTRANSPORTStrategies
Timeframe: 2007–12
Budget: $10 million
Objectives:
• Foster implementation of Transportation
Demand Management projects
• Build professional capacity through
research and information dissemination
Accomplishments:
• 14 projects launched in 2008-09.
• Various capacity building initiatives
ECOMOBILITY - CAPACITY BUILDING
LEARNING EVENTS
- Social Marketing workshop at Transportation
Association of Canada Annual Conference
-TDM Session at Canadian Urban Transit
Association Conference in Montreal
- TDM Summit
- Regional events
- webinars
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ECOMOBILITY - CAPACITY BUILDING
GUIDELINES AND TOOLS
• Canadian Guidelines for the Measurement of
Transportation Demand Management
• Bike Sharing Guide
• Workplace Travel Plans. Guidance for Canadian
Employers
• Improving Travel Options in Small and Rural
Communities
• Social Marketing Guidelines
• TAC Project – Effective Strategies for Influencing
Travel Behaviour
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ECOMOBILITY - CAPACITY BUILDING
ISSUE PAPERS AND CASE STUDIES
• Urban Bicycle Planning
• TDM Strategies during Transit
Interruptions
• Removing on-street parking for TDM
Initiatives
• Transit Marketing Campaigns
• University TDM Initiatives
• Complete Streets
• Trends in Carpooling
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ECOMOBILITY - CAPACITY BUILDING
PRACTITIONER NETWORKS
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Non-Profit
Commuter Options
Scholl-based TDM
Post-secondary institutions
Considering Active Transportation for 2010
RESEARCH
• Active Transportation data
• Summary of Consumer Opinion data
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URBAN
TRANSPORTATION
SHOWCASE
PROGRAM
TDM HIGHLIGHTS
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METRO VANCOUVER- TRAVELSMART
Reducing GHG by informing residents of the sustainable options already
available to them. (Similar to home energy audit.)
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SMART COMMUTE INITIATIVE
“Soft” measures (TDM) in commuter
destination nodes. Collaboration with
employers on congestion, parking and
environmental challenges.
Direct Results:
•75 million kms of car travel eliminated with 17.4
kilotons GHG reduction;
• 89 employer participants (over 110 by 2009);
•Partnership between: seven regional and municipal
governments; Transit; Boards of Trade / Chambers of
Commerce; Institutions; and,
• Online ridematching, vanpools, emergency ride home
services established.
• Metrolinx assumed responsibility for Smart
Commute in January 2008. Activities
continue to expand.
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CITY OF WINNIPEG: WINSMART
Measures to reduce GHG emissions
on the Pembina Corridor.
Results:
• New biofuel facilities for municipal
fleet;
• 11 km dedicated multi-use Active
Transportation trail;
• new wayfinding for pedestrians;
• New ITS foundation for transit
management and customer
information (AVL system);
• Community-Based Social Marketing
resulted in increased cycling, walking
and carpooling and a 3.4% reduction
in VKT.
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WHITEHORSE MOVES
Increase cycling and walking by developing a
connected network of facilities supported by
promotion and education.
Direct results:
• 90 tons of GHGs reduced;
• Public satisfaction with active transportation
infrastructure increased from 48% in 2002 to
76% in 2006;
• Increase of cycling to work mode share from
1.8% in 2001 to 2.7% in 2006.
Replication:
• More cycling infrastructure being built;
• Housing development guidelines now
incorporate sustainable transportation;
• Mentoring smaller communities.
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For more information:
www.tc.gc.ca/urban
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