Reprinted with permission from FDLI. Advertising and Promotion Issue September | October 2011 www.fdli.org Now Online Free to Members www.fdli.org/pubs/update #risks #safety Features United States v. Lauren Stevens: How FDA’s Questions about Of-Label Promotion Led to the Criminal Prosecution of a Company Lawyer advertising By William F. Gould and Michael M. Gaba Advertising and Promoting Dietary Supplements: How to Avoid Being Consumed by Government Prosecutors #REMS media #RXwarnings # By Mark DuVal and Mark E. Gardner, DuVal & Associates, PA Update Online Only New FDA Regulations Mean New Risks: Is Your Insurance Portfolio Ready? #drugshortages precautions+ By Robert D. Chesler and Rachel M. Wrightson, Lowenstein Sandler PC Maintaining Eligibility for FDA Small Business Waivers is Not So Simple: Practical Considerations for Structuring Investments in Emerging Pharmaceutical Companies in Light of SBA’s Restrictive Policies By John Manthei, Carolyne Hathaway and Rebecca Schaefer ADVERTISING & PROMOTION ISSUE drug law @FDLI regulation þ #overthecounter blog A Publication of The Food and Drug Law Institute health @FDA share #drugapproval Practical Considerations for Structuring Investments in Emerging Pharmaceutical Companies in Light of the Small Business Administration’s Restrictive Policies By John Manthei, Carolyne Hathaway and Rebecca Schaefer M uch of the innovation in the pharmaceutical industry originates in small drug companies with limited portfolios of novel, developmental-stage products. These companies rarely have products that have been approved for marketing by the U.S. Food and Drug Mr. Manthei is a partner and Global Co-Chair of Health Care and Life Sciences Practice at Latham & Watkins LLP FDLI Administration (FDA) and are therefore often dependent on venture capital investments to fund their activities. Small businesses in the life sciences arena require far more capital investment than in any other industry due to the costs associated with researching, developing and obtaining FDA Ms. Hathaway is a partner at Latham & Watkins LLP Ms. Schafer is Deputy General Counsel, University of North Carolina September/October 2011 UPDATE 51 Digital-Only Content approval for new therapies. It can take over a decade and hundreds of millions of dollars to develop a promising new treatment from the time of creative inception to introduction to market. Sensitive to these realities, Congress provided waivers and reductions of user fees for irst-time, small businesses applicants in both the Prescription Drug User Fee Act (PDUFA) and the Medical Device User Fee and Modernization Act (MDUFMA). he express purpose of these exclusions is to ease the signiicant inancial burden that would otherwise be levied on irms that can least aford it, thereby preserving their incentive for innovation.1 Whether or not a small business is eligible for waiver of user fees can mean a diference of more than $1.5 million, the fee set for FDA review of a new drug application (NDA) in 2011.2 For new medical devices, the user fee for review of a pre-market approval application (PMA) in 2011 is set at nearly $250,000, compared to a fee of only $59,000 for small businesses.3 Despite the legislative intent and policy rationales underlying the small business waivers, and ignoring the market reality that few small drug development companies are able to commercialize their technologies without signiicant venture capital backing, the U.S. Small Business Administration (SBA) is increasingly denying small business status to irms by virtue of their “ailiation” with larger institutional investors. As a result, start-up innovators can be overwhelmed by the sum of user fees for FDA review paid by pharmaceutical giants, such as Pizer. Accordingly, emerging irms and the venture capital groups who invest in them should be mindful, at the outset, of SBA rules and how they are currently applied, or risk losing 52 UPDATE September/October 2011 eligibility for a small business waiver in the future. his article sets forth key information regarding the SBA’s approach to small business determinations, along with speciic steps parties can consider in structuring investments to avoid common pitfalls and to minimize the risk of being denied waiver of PDUFA/ MDUFMA user fees. Legal Landscape PDUFA deines a small pharmaceutical company as “an entity that has fewer than 500 employees, including employees of ailiates,”4 and MDUFMA deines a small medical device irm as “an entity that reported $100,000,000 or less of gross receipts or sales in its most recent Federal income tax return for a taxable year, including such returns of all of its ailiates.”5 Regardless of which threshold applies (employees or revenues), both deinitions pivot on the meaning of “ailiate,” which the statutes deine as “a business entity that has a relationship with a second business entity if, directly or indirectly, one business entity controls, or has the power to control, the other business entity; or a third party controls, or has power to control, both of the business entities.”6 hese principles of ailiation combine to render many venture-backed companies “other than small” because once the institutional investor is considered to “control” a portfolio irm, all of that investor’s portfolio companies are likewise considered ailiated by virtue of being under the common control of their mutual investor. Small business determinations are oten quite complex and technical. Accordingly, FDA generally refers applicants for small business waivers to the SBA, which has an entire body of regulations, administrative guidance and case law delineating the speciic circumstances in which ailiation arises. SBA proceeds under the broadly-construed general principle that “control,” the operative factor in determining afiliation, may arise through ownership, management or other relationships or interactions between parties.7 he following outlines some of the less than obvious circumstances in which SBA perceives such control to exist: Minority Stock Ownership. If two or more entities each own, control or have the power to control less than 50 percent of a irm’s voting stock, such minority holdings are equal or approximately equal in size and the aggregate of these minority holdings is large as compared with any other stock holdings, SBA presumes that each entity controls or has the power to control the company.8 herefore, if Investor A and Investor B each hold approximately ten percent of a small drug development irm and their aggregated 20 percent exceeds the holdings of any other single shareholder, then both Investor A and Investor B may be considered to control, and thus be ailiates of, the irm. By the same rationale, any portfolio company of Investor A and Investor B whose stock distributions are similarly situated will likewise be considered afiliated. his presumption is rebuttable by a showing that such control or power to control does not in fact exist.9 However SBA case law does not deine the relevant factors for rebuttal and recent precedent suggests that SBA rigidly applies the regulatory presumption.10 he portfolio company can attempt to aggregate the holdings of its own oicers and directors by ailiation through an “identity of interest” (described below), such that these aggregate holdings are large relative to those of the irm’s inwww.fdli.org Digital-Only Content vestors, but SBA has repeatedly resisted such arguments. Negative Control. Ater the minority shareholder rule, perhaps the most common circumstance in which SBA inds an investor to be an ailiate of a small business is through ailiation by negative control. his principle of ailiation is potentially one of the most nebulous, and one of the trickiest to navigate, because “negative control” can arise from many standard contractual terms. SBA has explained that “negative control includes, but is not limited to, instances where a minority shareholder has the ability, under the concern’s charter, by-laws, or shareholder’s agreement, to prevent a quorum or otherwise block action by the board of directors or shareholders.”11 hus, SBA may ind ailiation where a company’s governing documents and/or operative agreements (e.g. Investor’s Rights Agreements, Voting Agreements, Series X Preferred Stock Purchase Agreements, Certiicates of Incorporation, By-Laws, etc.) endow investors with supermajority approval rights or the de facto ability to veto action by the management of the small business in question. In a rare ruling acknowledging that investors reasonably require and should be entitled to maintain the means to protect their investments, SBA concluded that possessing supermajority approval rights over certain “extraordinary” corporate decisions (e.g. amending or repealing the certiicate of incorporation, issuing additional stock or entering into a substantially diferent business) are merely intended to give preferred stockholders a meaningful opportunity to participate in decisions that fundamentally afect their investment and do not constitute control over day-to-day business decisions so as to FDLI give rise to ailiation.12 Although helpful, SBA has construed this limitation narrowly and has subsequently distinguished most of the appeals that have attempted to rely upon it.13 For example, SBA has found negative control to exist where shareholders have supermajority approval rights over the creation of debt and payment of dividends,14 hiring and compensation of corporate oicers and the ability to alienate or encumber assets, amend or terminate existing lease agreements, purchase equipment or increase employee compensation.16 Stock Options and Convertible Securities. SBA treats stock options and convertible securities as though those rights have been granted and exercised. hus, SBA considers such options to have a present efect on the power to control a company.17 An investor who holds only unexercised options that, if exercised, would result in a minority shareholding suicient to confer ailiation under the minority shareholder rule, may be considered to be an ailiate. Common Management. Ailiation may also arise where one or more oficers, directors, managing members or partners who control the board of directors and/or management of the emerging drug company also control the board of directors/management of one or more other concerns.18 hus, if a partner of Investor A serves on the board of directors of a small pharmaceutical company in which it has invested, Investor A may be considered an ailiate of the portfolio company as a result of the partner’s ability to “control” the operations of both entities. Likewise, this principle may, in turn, ailiate each portfolio company in which a representative of Investor A holds a position on the board. Identity of Interest. he concept of ailiation through “common management” is conceptually similar to the broader principle of ailiation based on an identity of interest. SBA regulations provide that ailiation may arise among two or more individuals or irms that have identical or substantially identical business or economic interests, such as individuals or irms with common investments or irms that are economically dependent through contractual or other relationships.19 SBA has found ailiation based on an identity of interest when an investor, who was identiied as a key employee of the small business, also played an important role in the development of other portfolio companies.20 SBA has found suicient “identity of interest” even where the individual had historically participated in multiple business ventures but had since resigned from management of the company at issue.21 Refusal to Provide Information. he refusal to provide information regarding a small business’s investors and their respective portfolio companies can also give rise to an adverse size determination. If a irm whose size status is at issue fails to submit requested information, SBA is empowered to presume that disclosure of the information would demonstrate that the concern is other than small.22 Policy Implications & SBA Trends he numerous common circumstances under which the SBA inds ailiation, even in the case of passive investors and attenuated relationships, can virtually preclude venture-backed small biotechnology irms from qualifying for FDA waivers. To preserve their small business status and eligibility for waiver or reduction of user fees, such entities are limited in their ability to avail themselves of the capital market. his result imperils the research and development of novel September/October 2011 UPDATE 53 Digital-Only Content therapies by small companies who are the lifeblood of pharmaceutical and medical device innovation.23 he problem is particularly acute in the case of orphan drug and humanitarian device development, where small irms are responsible for developing the overwhelming majority of novel treatments.24 he diiculties associated with collecting the clinical information necessary to support an FDA application in an orphan patient population, combined with the fact that many larger companies do not see a clear business case for developing products to serve such small markets, gives rise to a corresponding need for these small companies to rely on risk-taking venture investors.25 Absent venture capital inancing, such innovation on the part of small business will be greatly limited. Despite the obvious chilling efect that SBA’s interpretations have on investment, the associated negative impact on small irms’ ability to bring promising new therapies to market and Congress’s clear intent to avoid precisely these results, SBA appears to be unsympathetic to such policy arguments. he agency remains quite rigid in its application of its regulations and in its adherence to unfavorable precedent. For these reasons, it is important for venture capital investors and small biotechnology irms alike to consider the following steps to minimize the risk of “ailiating” with each other for purposes of size determinations. Means to Avoid an Adverse Size Determination While adhering to each of these recommendations may not be appropriate or feasible in all circumstances, the following list is intended to provide approaches that can be taken to minimize the risk of an adverse size determination: • Ensure that investors’ holdings in 54 UPDATE September/October 2011 determination (e.g. requesting information about the number of employees or gross receipts of an investor’s other portfolio companies), respond timely to SBA correspondence and explain the reasons why such information is not relevant and why ailiation does not exist. voting stock are small relative to the holdings of the founders, oicers and directors of the small business in question. • Avoid organizing stock holdings such that two or more minority shareholder investors hold equal or approximately equal numbers of shares. • In arranging percentages of stock holdings, note that SBA treats convertible stock options as though the rights have been granted and exercised. • Avoid having representatives of any single investor occupy a majority of seats on the small irm’s board of directors. • If a representative from an investor is planning to serve on the small irm’s board of directors, select a representative that does not also serve as an oicer, director or principal partner of the investor’s organization. • Structure the small irm’s governing documents (e.g. Certiicate of Incorporation, By-Laws, etc.) and operative agreements (e.g. Investor’s Rights Agreements, Voting Agreements, Series X Preferred Stock Purchase Agreements, etc.) to grant investors approval or de facto veto rights only over decisions that afect the fundamental nature of the business. Avoid applying supermajority approval rights or other protective provisions to more routine business operations such as incurring debt, paying dividends, hiring oicers, determining compensation levels, entering or terminating real property leases and purchasing equipment. • Respond in good faith to all SBA information requests. If it appears that the SBA reviewer is trending towards an adverse size Conclusion In light of SBA’s broad construction and application of the principles of ailiation, small, venture-backed drug and medical device innovators are at risk of losing eligibility for reduced or waived user fees when they submit their premarket approval applications to FDA. Avenues are available to appeal an adverse size determination, irst to SBA’s Oice of Hearings and Appeals and from there to federal court. However, given SBA’s adherence to unfavorable precedent and the cost of further litigation, it is obviously best for small developmental stage companies and their investors to take steps to minimize the likelihood of being considered to be ailiates in the irst place. Venture capital irms and the small pharmaceutical and device companies in which they invest should consider the risk of ailiation that arises from SBA’s interpretation of applicable regulations and, if possible, take proactive steps to minimize the likelihood of an adverse determination when structuring their investments. FDLI 1. 138 Cong. Rec. 33,610-11 (1992) (statement of Sen. Edward Kennedy) (“[W]e must ensure that user fees are not a disincentive to the development of new drugs by small businesses, especially innovative biotechnology irms. he legislation contains reduced fees for small businesses, and allows a complete waiver of fees in special circumstances. We will continue to work to see that user fees do not retard the development of promising therapies. … [T]he Secretary will consider the www.fdli.org Digital-Only Content 2. 3. 4. 5. 6. 7. 8. 9. 10. inancial burden imposed by fees on the ability of companies, especially small companies, to continue innovative research and development programs.”). 75 Fed. Reg. 46,952, 46,953 (Aug. 4, 2010). U.S. Food & Drug Admin., Guidance for Industry, FDA, and Foreign Governments: FY 2011 Medical Device User Fee Small Business Qualiication and Certiiation (Aug. 2, 2010). 21 U.S.C. § 379h(d)(4)(A). 21 U.S.C. § 379j(d)(2)(A). 21 U.S.C. § 379g(11). U.S. Small Business Admin., Guidance: Ailiation, available at http://www.sba.gov/idc/groups/ public/documents/sba_homepage/ailiation_discussion.pdf (last accessed Dec. 17, 2010). 13 C.F.R. § 121.103(c)(2). Id. In considering whether a concern has adequately rebutted the presumption found in 13 C.F.R. § 121.103(c)(2), SBA applies the following standard: “suicient evidence to create a genuine issue of material fact as to whether the regulatory presumption is correct.” Size Appeal of Tech. Support Servs., SBA No. SIZ-4794, at 14 (2006). See, e.g., Size Appeal of Novalar Pharm., Inc., SBA No. SIZ-4977 (2008); Size Appeal of Eagle Pharm., Inc., SBA No. SIZ-5023 (2009). FDLI 11. 12. 13. 14. 15. 16. 17. 18. 19. 20. 21. 22. 23. 24. 13 C.F.R. § 121.103(a)(3). Size Appeal of EA Eng’g, Sci., & Tech., Inc., SBA No. SIZ-4973 (2008). See, e.g., Novalar, supra note 10. See, e.g., Eagle Pharmaceuticals, supra note 10. See, e.g., Size Appeal of Firewatch Contracting of Florida, LLC, SBA No. SIZ-4994 (2008). See, e.g., Size Appeal of Dependable Courier Services, Inc., SBA No. SIZ-2110 (1985). 13 C.F.R. § 121.103(d). 13 C.F.R. § 121.103(e). 13 C.F.R. § 121.103(f). See Novalar, supra note 10, at 12. See Size Appeal of DooleyMack Gov’t Contracting, LLC, SBA No. SIZ-5086 (2009). 13 C.F.R. § 121.1008(d). H. Miller, User Fees Confuse and Abuse, FORBES (Aug. 6, 2009) (“[S]mall companies … are the source of most of the innovation in pharmaceutical R&D.”), available at http://www. forbes.com/2009/08/06/user-fees-taxes-opinionscontributors-henry-i-miller.html. S. Villa et al., Orphan Drug Legislation: Lessons for Neglected Tropical Diseases, INT’L J. HEALTH PLANNING & MGMT. (2008). 25. See Testimony of Mary Dwight, Vice President of Government Afairs, Cystic Fibrosis Foundation, before the U.S. House of Representatives Small Business Committee (June 17, 2009) (“he risks related to the research and development of new therapeutic products are substantial and far greater for development of an orphan drug than a conventional drug. he rewards for development of an orphan drug are also limited by the size of the market. his combination of factors argues against industry involvement in orphan drug research.”); E. Seoane-Vasquez, Incentives for Orphan Drug Research & Development in the U.S., ORPHANET J. RARE DISEASE, 3(33): 1186-92 (Dec. 2008) (“Small businesses [ ] are more prone to target orphan drugs… he relatively small number of orphan drugs developed by large companies may be explained by priorities that emphasize research toward drugs with a larger potential for proit.”). September/October 2011 UPDATE 55
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