November 27, 2007
Paris, France
Evelyn Hartzell, Environmental Technology Verification Program,
US EPA , Cincinnati, Ohio, USA
Communicating verification results
1
Transparency is a core ETV value
All methods and results are made publicly
available
Verification Reports – Detailed results of an
individual technology test.
Verification Statements - Summaries of results
Test/QA Plans - The experimental approach
used to test a technology
Protocols – Generic approach to testing a
class of technologies
Confidential business information kept private
Communicating verification results (cont.)
Vendors are provided with
Electronic copies of the verification report and
statement – to duplicate or post
Use of the ETV logo and name – if they agree to
follow the logo use policy
Logo use policy
Identifies appropriate uses
Language when writing or talking about ETV
Prohibited uses
“To imply EPA endorsement, approval, certification, guarantee,
or warrantee of the company, its products, its technologies, or
its services.”
Consequences
Outreach
Performed at all levels – EPA, verification
organizations, stakeholders, and collaborators
Venues
ETV Web site
Verification reports, test/QA plans, stakeholder
meeting minutes, fact sheets, technology briefs,
case studies, etc.
Over 3 million hits per year; 10% international
Conferences, workshops, meetings
Presentations, papers, exhibits
Face-to-face meetings with collaborators and key
“clients”
Also facilitates capacity building
Case Studies
• 15 case studies
• Show actual and project
likely outcomes of
verifications
• Summarizes available
info:
vendor sales
regulatory responses
pollutant reduction
science innovation
projected health
outcomes
resource conservation
economic and financial
Demonstrated ETV’s usefulness as a
marketing tool
Vendors - use ETV as a marketing and sales tool
Vendor survey responses, 1995 -2001
Testimonials - Ex. “ETV is a tremendous advantage
to a small business; it creates technology awareness
and provides a quality, credible referral” – Felicia
Owens, MTI, 2004
Self reporting – Ex. PCI Membrane Systems Inc.
installed at least five new treatment systems (> $1
million sales) based on ETV
Demonstrated ETV’s usefulness as a
marketing tool
Stakeholders - ready markets for ETV results
“ . . . The Association of State Drinking Water
Administrators (ASDWA) and its members have
consistently supported the . . . DWS Center . . .
ASDWA relies heavily on these evaluations to
support the use of technologies and products in our
industry and assure a proper standard of care.” – Jim
Taft, ASDWA, 2007
Selected outcomes
Eductor Vapor Recovery Unit (for oil and gas storage
tanks) – 1 verified, 11 installed since verification
Emission reduction of 280 M std cubic ft/yr methane, 1700 tons/yr
hazardous air pollutants, 21,600 tons/yr volatile organic compounds
Gas recovered valued at $6.3 M/yr
Diesel Retrofit - 7 technologies verified in 2003-5
6 reduce particulate matter (PM) by 21 to 95%
Verification makes eligible for EPA’s National Clean Diesel
Campaign grants
1,345 technologies installed as result of verification and grants
At 10% market penetration, for 7 yr use
reduction in PM calculated to be 9K to 31K tons
avoided premature mortality calculated to be 683 – 2,380 fewer
deaths
$5 -18B in monetary benefits calculated
Contact information
Evelyn Hartzell
U.S. Environmental Protection Agency
Environmental Technology Verification Program
26 West Martin Luther King Drive
Cincinnati, Ohio 45268 USA
[email protected]
Tel: 513.569.7728
Fax: 513.569.7165