BREAKING THE FROZEN FOOD COMPROMISE
Eating should be fun! So, EVOL Foods makes simple, real food with ingredients you can recognize.
EVOL products are PACKED with bold, fun flavors and big taste. EVOL is perfectly positioned to
reinvigorate frozen, especially with key consumers: the Modern Mom and Millennials.
Modern Moms
Millennials
77%
19%
68%
buy food that
is healthier
29%
buy more
organic foods
49%
buy less
processed food
42%
cook more
meals at
home
of Millennials
are concerned
about meat that
has been treated
with antibiotics
say they enjoy
different types of
foods and they want
their retailer to offer
similar options
&
and
51%
make meals
ahead and
freeze them
67%
of Americans choose
healthier foods to stay
well (Mintel 2012)
Interested in the story
behind their food
Want to learn more
about how their
food is made
Love organic foods,
small batch brands,
artisanal foods, and
“farm to table” stories
Demand convenience
EVOL products are always free of artificial
preservatives, always contain proteins
raised without the use of antibiotics and
never contain any fillers. At EVOL, we’re
about using ingredients you can recognize
– items you’d have at home.
THE CONSUMERS SPOKE.
AND WE LISTENED.
52% want products without artificial ingredients
Simple ingredient lines you can understand and pronounce
47% want products without artificial preservatives
No artificial ingredients – ever
72% of Americans are extremely concerned about
the overuse of antibiotics in animal feed
No artificial preservatives – ever
Humanely raised proteins without the use of antibiotics
EVOL IS REINVIGORATING
FROZEN FOODS with SIMPLE, REAL FOOD
Natural/Organic are positioned as
the sole growth driver of frozen food.
Conventional Single-Serve
Meals Declining1
TTL US Single-Serve $ Sales
($ millions)
(4.8%)
5,206
5,251
4,953
2010
2011
2012
Natural/Organic Single-Serve
Meals Rapidly Growing2
FDM Natural/Organic Single-Serve $ Sales
($ millions)
+27%
359
405
456
2010
2011
2012
THE FREEZER EVOLVED
Conventional and legacy brands are not
meeting the needs of the modern consumer
seeking pure and simple alternatives – there is
an emotional disconnect with these brands.
Modern Moms and Millennials are seeking
a deeper connection with brands that offer
convenience, authenticity and innovative
flavor varieties. Our mission and our products
deliver on all of these needs – no compromises.
That’s our pure and simple philosophy.