Bud Light: Superior
Drinkability or Not?
A Rhetorical Analysis of
www.budlight.com
Audience
Purpose
• Promoting superior
drinkability
• To inform consumers and
researchers about the
company and their products.
But who actually looks at the
web site?
• College kids trying to decide
on which beer to drink this
weekend?
• Someone counting calories
• Researchers and people
seeking information about
Anheuser Busch, and/or
Bud Light.
Thesis
• Colors
Color theme, Color Choices
• Text
Size, Spacing, Font choice
• Background
Distracting, noisy
• Images
Image choice, Added effects
Colors
•Vibrant
•Bright
•Patriotic
•Relaxing
Text
•Text size and spacing
•Bulleting
•Professional, clean cut font
•What could be done to
make the font bigger?
Background/ Page Layout
Your
going to
read this
first
because
it is on
the left
Layout
•Left to right
•Visibility with out scrolling
•Relevant information is on
the right and irrelevant
information is on the left
causing you to read the
irrelevant information first.
Background
•Theme
•Distracting
•What does it accomplish?
•Sound
•Blurriness
•Colors in background
Layout Continued
Back button in the top left corner
The important information
on the right is the last thing
viewers look at and it is the
information most viewers
are looking for
Less important tabs on the left
Navigation or Navi-guessing?
•Descriptive Pictures
•Vaguely Worded Descriptions
•Together they work well
•Pop out menu
•Descriptions are clear but
where do they take you?
•Is not knowing where the tab
takes you a good thing?
Images
•Credibility/ Ethos?
The shadow and the sun are on the same
side of the bottle.
Depth of the Web Page
Blurry Background makes clear
images in front of it pop out at you
The back button spins when you move the
mouse over it and looks three dimensional
The bottle stands out the most on the
page due to the contrast in color with the
rest of the page.
The
table,
stacked caps,
andget
napkin
give
The
Semi
Transparent
buttons
a glow
the page
a three
dimensional
appearance
around
them
if the mouse
moves
over them
and seem to move toward you