Job DESCRIPTION - Drayton Manor Theme Park

Job Description
Job Title:
Marketing Assistant
Reporting to: Head of Sales and Marketing
Grade/Salary Band: c £16,500 pa
Benefits:
Free ticket allocation, staff discounts in outlets and
restaurants, free Parking, subsidised Lunch
Job Summary
Manage the day-to-day running of the office whilst supporting the team in all areas. Responsible for the administration
of the department including budgets, meeting minutes, day-to-day requirements as well as monitoring all company
websites and social media platforms as set by the marketing manager/marketing officers.
Key Duties & Responsibilities
To assist the marketing manager and department on a daily basis which includes:

Assistance with all promotional activities within the park and hotel

Assist the marketing manager on a daily basis with planning, budget management, diary management and event
management to name but a few

Social media monitoring as per the social media strategy set by the marketing manager/digital marketing officer
including but not limited to Twitter, Facebook, Instagram and Vine

Monitor the department’s budget as set by the marketing manager

Collate all information for the company’s internal communications and produce material where needed

Management of office administration including, but not limited to, minute taking, purchase order management, print
management, meeting bookings and management of department filing and communication to other departments

Help monitor and maintain the company websites across the business

Help maintain and develop the companies CSR programme internally and externally.

Research across the industry to feedback to the team on a regular basis

Management of literature within the park and hotel on an ongoing basis to ensure that all is up to date and utilised in
the best possible way including signage for all areas.

Maintain and develop the department’s event/marketing calendar to include PR events and visits ensuring that this is
communicated across the business.

Maintain and organise the PR rota across the park and hotel and ensure all requirements are fulfilled for each project.

Manage the department’s ticket allocation for PR purposes.

Any other duties as and when required
COMPETENCIES
Communication
Team Working
Self-Management
Integrity
Impact & Influence
Attention to Detail
Resilience
Developing Staff
YES
YES
Business Decision Making
YES
YES
Adaptability
YES
YES
Business Results Focus
YES
NO
Leadership
SKILLS & QUALIFICATIONS
NO
YES
Problem Solving
Building & Maintaining Relationships
NO
YES
Networking Activity
NO
NO
Team Building
ESSENTIAL
YES
YES
DESIRABLE
Accredited Qualifications
Excellent communication skills
Good understanding of all digital
platforms including social media
Non-Accredited
Skills, Knowledge & Experience
Creative
Excellent organisational skills
Good teamworking skills
RESPONSIBILITIES
People
Financial
Extent
Experience within a marketing department
Use & Care of Equipment
Health & Safety
General Conditions
Self and working environment