Consumer Participation
and Empowerment
in Food Safety
Dedi Fardiaz
Deputy Chairman for Food Safety and Hazardous Substance Control
NATIONAL AGENCY FOR DRUG AND FOOD CONTROL
REPUBLIC OF INDONESIA
Dedi Fardiaz
AEGFS, Manila, 23250108
1
WHO, 1996
SAFE FOOD FOR ALL
SHARED RESPONSIBILTY
Food Legislation
and Enforcement
Educated and
Knowledgeable
Public
Good Practices by
Primary Producers
and Distributors
Advice for
Industry/Trade
Discriminating and
Selective
Consumers
Quality Assurance
and Control of
Processed Food
Consumer
Education
Safe Food Practices
in the Home
Appropriate
Processes and
Technology
Information
Gathering and
Research
Community
Participation
Trained Managers
and Food Handler
Provision of
Health-Related
Services
Active Consumer
Groups
Informative
Labeling and
Consumer
Education
GOVERNMENT
CONSUMER
INDUSTRY/TRADE
Dedi Fardiaz
AEGFS, Manila,
23250108 on Food Safety Issues,
WHO Leadership for International
Consensus
Policies, and Actions
2
Government
(Food Control
Food Legislation
Authorities)
Food Control Management
Inspection
Laboratory
Government provides consumer protection and ensures that
all foods are fit and safe for human consumption
Information,
Education,
Communication
and Training
Food control system should be
developed and implemented in a
transparent manner
Better Quality and Safer Foods
Food Producer/Industry
Food producer/Industry is
responsible to produce better
quality and safer foods
Dedi Fardiaz
Consumer
Consumers have a right to select
better quality and safer foods of
their choice
AEGFS, Manila, 23250108
3
Government
(Food Control
Food Legislation
Authorities)
Food Control Management
Inspection
Laboratory
Information,
Education,
Communication
and Training
Participation in Food Legislation and IECT (Information, Education, Communication and Training)
Communication through Label, Advertisement
or Special Events (Consumer Education)
Complaints
Food Producer/Industry
Consumer
Consumer participates in food safety?
Dedi Fardiaz
AEGFS, Manila, 23250108
4
Who should participate in food safety?
General Public?
Consumer Association?
Special Groups in District Governments?
Parents of School Children?
School Teachers?
Other Target Groups?
Objective?
Consumer
Increase awareness in food safety
Dedi Fardiaz
AEGFS, Manila, 23250108
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What kinds of participation?
Participation in reviewing food legislation
(food safety standards)?
Participation in consumer education?
Participation in food safety campaign?
Participation in monitoring the safety of food?
Other kinds of participation?
Consumer
Dedi Fardiaz
AEGFS, Manila, 23250108
6
Participation and Empowerment?
Participation and empowerment are closely linked, the latter
makes the former meaningful.
Empowerment means that an individual has the capacity to
make effective choices, and thus has the capacity to effectively
translate choices into desired actions and outcomes.
The individual's capacity to make effective choices is
conditioned by: (i) ability to make meaningful choices,
recognizing the existence of options, and (ii) the opportunities
that exist in the person's formal and informal environment.
Empowerment can either refer to a process: are efforts being
made to empower people?, or to the outcome of a process: have
people effectively been empowered?
Dedi Fardiaz
AEGFS, Manila, 23250108
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Family
POM(Pengawasan Obat
dan23250108
Makanan)PI, Indonesia 8
AEGFS, Manila,
Dedi Fardiaz
Samples of Consumer Education Materials
Dedi Fardiaz
Singapore
AEGFS, Manila, 23250108
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Dedi Fardiaz
AEGFS, Manila, 23250108
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Dedi Fardiaz
AEGFS, Darussalam
Manila, 23250108
Brunei
11
“Empowering School to Improve the Safety, Quality and
Nutrition of Food Sold in School Area”
Dedi Fardiaz
AEGFS, Manila, 23250108
Indonesia
12
Dedi Fardiaz
AEGFS, Manila, 23250108
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Example of NADFC Efforts?
NADFC has developed food safety training program (including
training modules) for
• trainers (ToT),
• district extension workers,
• district food inspectors,
• food producers and consumers
NADFC has also developed food safety education materials for
consumers
NADFC-District Government Cooperation in Developing
Food Safety Training for Food Producers and Consumers
Food Safety Campaign for General Public
Dedi Fardiaz
AEGFS, Manila, 23250108
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BASIC PRINCIPLES:
BIOLOGICAL HAZARDS
CHEMICAL HAZARDS
PHYSICAL HAZARDS
“FREE” OF HAZARDS
Understanding that Foodborne Diseases
caused by:
Understanding how to avoid, remove or
manage:
Consumer Education in Food Safety
Dedi Fardiaz
Communication Strategy:
Examples:
Do and Don’t
Participatory Multi Level
Food Safety Campaign
AEGFS, Manila, 23250108
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FRAMEWORK OF
CONSUMER PARTICIPATION AND EMPOWERMENT
1. Identifying National Focal Point for Consumer
Participation and Empowerment in Food Safety
2. Need Analysis for Consumer Participation and
Empowerment Program in Food Safety
2.1. Preparation of Questionnaires
2.2. Preparation of Matrix of Existing Consumer
Participation and Activities
2.3. Inventory of Existing Consumer Participation and
Empowerment Activities Materials
2.4. Analysis of the Need
Dedi Fardiaz
AEGFS, Manila, 23250108
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3. Development Consumer Participation and
Empowerment Program in Food Safety
3.1. Identifying National Leading Institution for Program
Execution
3.2. Designing the Program based on the Need Analysis
Results (in-country training, overseas training, or etraining utilizing available distance-learning facilities)
3.3. Development of Program Materials
3.4. Program Trial and Revision
4. Execution of Consumer Participation and
Empowerment Program in Food Safety
Dedi Fardiaz
AEGFS, Manila, 23250108
17
SUMMARY
• Food safety is a shared responsibility among government (food
control agency), all parties involved in the food chain including
primary production, handling, storage, processing, packaging,
transportation, distribution and sale of food products, and
CONSUMERS.
• CONSUMERS need to be made aware of the importance of food
safety in protecting themselves against food safety hazards both
in the choice and preparation of food.
• Food control system should be developed and implemented in a
transparent manner. The confidence of consumers in the safety
and quality of the food supply depends on their perception of the
integrity and effectiveness of food control operations and
activities. Therefore, it is important that stakeholders (including
consumers) are allowed to participate in reviewing food
legislation,
where appropriate.
Dedi Fardiaz
AEGFS, Manila, 23250108
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• For effective and efficient participation, target group of
consumers should be defined in accordance with the kind and
objective of participation.
• Government (in cooperation with stakeholders or other agencies)
should establish a diversity of approaches to enhance consumer
awareness and participation in food safety.
• A Framework based on the Need Analysis should be Developed
for Consumer Participation and Empowerment Program
Dedi Fardiaz
AEGFS, Manila, 23250108
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BIOLOGICAL HAZARDS
CHEMICAL HAZARDS
SAFE THE FOOD
and
FREE THE PRODUCT
from
HAZARDOUS SUBSTANCE
PHYSICAL HAZARDS
FREE HAZARDS
Thank You Very Much
Dedi Fardiaz
AEGFS, Manila, 23250108
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