JPI “More Years, Better Lives:
The Potential and Challenges of Demographic Change”
J-AGE
Coordination action for the early implementation of the Joint
Programming Initiative (JPI) “More Years Better Lives – The Challenges
and opportunities of Demographic Changes”
Work Package 5
Communication & Dissemination
J-AGE Meeting – Oslo - June 13-14, 2013
1
JPI “More Years, Better Lives:
The Potential and Challenges of Demographic Change”
J-AGE (318725) WP 5 – Communication & Dissemination
DISSEMINATION STRATEGY RULED BY
COMPLEXITY of
Multiple organs and systems affected by ageing in humans
multidisciplinary medical approach
Ageing human beings, in a life-course perspective
 complementary interplay between social, political, psychological,
anthropological, health-care factors
Cross-countries comparison and interventions by adopting a pan-European approach
 challenges at the technological level (e-Health, ICT for health, etc), as well
as at the inclusion, empowerment, sustainability and definitely social ones
Cross-countries welfare systems, highlighted in times of economic crisis
 public vs private assistance, role of volunteers & charities,
institutionalization vs family-based homecare
2
JPI “More Years, Better Lives:
The Potential and Challenges of Demographic Change”
J-AGE (318725) WP 5 – Communication & Dissemination
STRATEGY
A communication adhering to the rules contained in the Grant Agreement,
indicating the GA as the main subject entitled to approve and implement communication
and dissemination
WP5
Audience: who should
receive the communications
SAB
SOAB
GA
GA
Approval
WP5
GA
Implementation
3
JPI “More Years, Better Lives:
The Potential and Challenges of Demographic Change”
J-AGE (318725) WP 5 – Communication & Dissemination
BROCHURE
Format
a typical pamphlet 6 pages (two plicatures), color print and glossy paper
Content
- page 1
- page 2:
- page 3:
- pages 4-5:
- page 6:
Procedure
GA
title /logos/ member states participating, etc
JPI position paper executive summary / JPI chronogram
major events abstracts
description of SRA status
forward planning and contacts.
15 days
WP5
further revision
GA
final approval
Costs
WP5 will provide a “mutlichoice” estimate of costs, indicating what
can be covered with available funds. Any further options (material, format, extra
copies) should rather be supported by additional funds
4
JPI “More Years, Better Lives:
The Potential and Challenges of Demographic Change”
J-AGE (318725) WP 5 – Communication & Dissemination
LIASON OFFICE
Duplication of activities by WP5 and Secretariat solved during JPI-RPG meeting
in Bonn, 15th May.
Agreement on the creation of a communication strategy by establishing a
permanent table with the 3 concerned DGs via the J-AGE portofolio (WP5DG
CNCT). First exploratory enquiry sent to J-AGE PO (new, now Mr Horst
Kraemer).
The Liason Office is about to create a novel structured communication platform
with DG CONNECT, DG SANCO (Unit in Charge of the EIP-AHA), and with POs in
charge of the Joint Programming and Ageing dossiers at DG RTD. These
connections are aimed at implementing and strenghtening the JPI dialogue with
EC operative DGs and to follow up the possibility to a prosecution of J-AGE
after its official “expiration date” (J-AGE2). This was discussed already at SH
event among DG RTD and DG CNCT staff.
5
JPI “More Years, Better Lives:
The Potential and Challenges of Demographic Change”
J-AGE (318725) WP 5 – Communication & Dissemination
WP2 SAB/SOAB MEETINGS, May 30-31, 2013
WP5 has provided significant in kind contribution:
- screening for, site-visits and providing very high representativity
standards offices in Brussels (no cash committment)
- organizational support by the venues owners (namely Lazio, Marche,
Umbria and Toscana Regions Headquarters and Lombardia
Headquarters).
- web-streaming service for the SH Event (pro-bono).
6
JPI “More Years, Better Lives:
The Potential and Challenges of Demographic Change”
J-AGE (318725) WP 5 – Communication & Dissemination
STAKEHOLDERS EVENT
Next task for the WP5 is the report of the Stakeholder Meeting hold in Bruxelles
last May 31 – that will be managed until final approval in accordance with GA
(see the procedure described above)
Strenghts
• Presence Representatives from the 3 EU DG
Representative of ERRIN (Network of 100 EU regions aimed to
research)
* Approximately 105 SH invited, 44 were attending the meeting
represented by 50 persons
• 52 streamers, most important Canada
7
JPI “More Years, Better Lives:
The Potential and Challenges of Demographic Change”
J-AGE (318725)
WP 5 – Communication & Dissemination
Thanks. Comments welcome
8