The 100 Club Summit
Presentation
TitleEuronomics
Goes Here
AND THIS WOULD BE A
The
state of the European
SUB-HEADLINE/TITLE
Travel Industry
Hilton Lake Buena Vista
September 9, 2012
EURONOMICS| AGENDA
EUROPE STATUS
EXPERT RHETORIC
THE TRUTH?
YOUR ROLE
OPPORTUNITIES
QUESTIONS
EUROPE STATUS| EXPERT
EUROPE STATUS| AUSTERITY
The boom, not the slump, is the right time for austerity at the Treasury
– John Maynard Keynes
EUROPE STATUS| MEASURE AUSTERITY
EUROPE STATUS| MEASURE AUSTERITY
EUROPE STATUS| UNEMPLOYMENT
EUROPE STATUS| PERCEPTION
EURONOMICS| AGENDA
EUROPE STATUS
EXPERT RHETORIC
THE TRUTH?
YOUR ROLE
OPPORTUNITIES
QUESTIONS
EXPERT RHETORIC| GOOD, BAD, UGLY
EXPERT RHETORIC| CLEAR AS MUD
EURONOMICS| AGENDA
EUROPE STATUS
EXPERT RHETORIC
THE TRUTH?
YOUR ROLE
OPPORTUNITIES
QUESTIONS
THE TRUTH?| LOCAL CURRENCY PERFORMANCE
THE TRUTH?| USD $ PERFORMANCE
THE TRUTH?| EURO REGION PERFORMANCE
THE TRUTH?| COUNTRY OCCUPANCY
THE TRUTH?| HOW TO GET THERE
THE TRUTH?| EUROPE FOR EUROPE
THE TRUTH?| WORLD IS WELCOME
Source: OAG
EURONOMICS| AGENDA
EUROPE STATUS
EXPERT RHETORIC
THE TRUTH?
YOUR ROLE
OPPORTUNITIES
QUESTIONS
YOUR ROLE| 81M US TRAVELERS
Grow 4.5% until 2016
36%
38%
26%
North America
Europe
Other Long Haul
YOUR ROLE| 39.5M CHINESE TRAVELERS
Grow 9.1% until 2016
20%
11%
69%
NE Asia
Europe
Other Long Haul
YOUR ROLE| 26.9M RUSSIAN TRAVELERS
Grow 5.3% until 2016
20%
80%
Europe
Other Long Haul
YOUR ROLE| 7.5M BRAZILIAN TRAVELERS
Grow 9.3% until 2016
33%
34%
33%
South America
Europe
Other Long Haul
EURONOMICS| AGENDA
EUROPE STATUS
EXPERT RHETORIC
THE TRUTH?
YOUR ROLE
OPPORTUNITIES
QUESTIONS
OPPORTUNITIES| US VS. EUROPE TOURICO
OPPORTUNITIES| EU REVENUE GROWTH
+ 70%
+ 43%
+ 1,359%
30% Growth 2012 YTD
OPPORTUNITIES| HOTEL GROWTH
+ 10%
+ 62%
+ 299%
22% Growth in Hotels by 2013
OPPORTUNITIES| QUALITY VS. QUANTITY
90%
80%
70%
60%
50%
40%
30%
20%
ExclusiveDeals
Non ExclusiveDeals
2012
2011
2010
2009
2008
0%
2007
10%
0%
Czech Rep
Spain
Germany
Portugal
Austria
France
Turkey
Netherlands
UK
Italy
OPPORTUNITIES| HOT COUNTRIES
120%
100%
80%
60%
40%
20%
0%
Brussels
Munich
Prague
Vienna
Berlin
Frankfurt
Madrid
Lisbon
Barcelona
Paris
Budapest
Copenhagen
Istanbul
Amsterdam
Moscow
Florence
London
Rome
Milan
Venice
OPPORTUNITIES| HOT CITIES
180%
160%
140%
120%
100%
80%
60%
40%
20%
OPPORTUNITIES| 2013 AND BEYOND
Resort and Sun Destinations
Eastern/Central Europe
Turkey/Middle East
Increase ExclusiveDeals
Connectivity
Africa
EURONOMICS| AGENDA
EUROPE STATUS
EXPERT RHETORIC
THE TRUTH?
YOUR ROLE
OPPORTUNITIES
QUESTIONS
EURONOMICS| HOW NOT TO DO IT…
EURONOMICS| Sources
http://www.etc-corporate.org
www.Smithtravelresearch.com
http://blogs.ft.com
www.washingtonpost.com/
www.financialtimes.com
www.hotenewsnow.com
www.SmartBrief.com