Sample Slides in the New Format
Guillermo Ruiz de Teresa
September 2007
Million Dollar Fix
Agenda
• What did they want?
o streamlined data entry
• Why did they want it?
o limited staff resources
o quick turnaround time
 prep for Round II of PB
Agenda
Findings
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1
Agenda
• What did they want?
o streamlined data entry
• Why did they want it?
o limited staff resources
o quick turnaround time
 prep for Round II of PB
Task
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2
PBNYC in a Nutshell
1
3
Stakeholders
PBNYC
•
promote
Participatory
Budgeting in
major US
Cities
• Management
of the overall
process
Communities Voices
Heard
• Responsible for
the outreach
campaign
• organization of
the meetings
and assemblies
Districts
Urban Justice
Center
• Responsible for
Research and
Data Collection
• Organization of
final voting day
Process
2
Outreach
Community
Assemblies
Budget
Delegates
Voting
meetings
Source: Own analysis
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3
Client expectations
Final Survey for voting
Implementation
1
Paper Survey
Technical
Application
Feasibility
Paper Survey
Pro: Extensive surveys, all
participants
Cons: Digitize data manually,
Prone to error
2
QR Code + Google Forms
Smartphone
Lack of social
inclusion
Pro: Simple, moderate survey,
fully automated process
Cons: Only possible
w/smartphones
3
SMS + Database
phone
Pro: Everyone can participate,
automatic db
Cons: Interphase, limited
space, not all participants
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4
Agenda
• What did they want?
o streamlined data entry
• Why did they want it?
o limited staff resources
o quick turnaround time
 prep for Round II of PB
Gaps
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5
Research and Observations
1
Outreach
“I have never heard of
Participatory Budgeting”
William, District 8
2
Ideation
“I would like to participate, but I
have to work during the meetings”
Sarah, District 8
3
Follow-up
“What happens to my idea?”
Citizens during Assemblies
Democratic idea of Participatory Budgeting loses legitmacy
through the lack of representation
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1
Outreach
Participatory Budgeting
Harlem
50
45
44
60
40
56
50
35
28
30
25
40
27
30
20
20
15
10
10
5
0
0
black
white
black
white
Data analysis shows an underrepresentation of black
population in the district
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2
Ideation
Ideation Budget Delegates meeting
Mapping of ideation process
Dog run
High
Pool
Maslow‘s needs hierarchy
Fitness
Street gardens
Playgrounds
Wifi
Park Improvement
bathrooms
lighting
Low
Low
High
Exclusion
Ideation process produces ideas high on Maslow and
partially exclusive
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8
3
Follow-up
“What happens to my
idea?”
Citizens during
Assemblies
Process does not allow people to follow up on their ideas
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Gap analysis as foundation for our project
Outreach
1
Ideation
Follow-up
4
Including
more voices
in the process
Access to ideation
3
Cross-sectional ideation
2
Inclusion
2
Taking
particpation to
the street
through texting
1
Democratic
legitimacy
4
3
Creation of
website and
mapping of
ideas
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Client’s
need
Include survey
tool for data
analysis
10
Agenda
• What did they want?
o streamlined data entry
• Why did they want it?
o limited staff resources
o quick turnaround time
 prep for Round II of PB
Project
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11
Benchmark analysis
Cripplebush
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Seeclickfix
12
The Million Dollar fix
1
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2
13
Local language
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Where are the Harlem Hotspots?
District 8
1
4
2
Traffic
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Transportation
6
5
Public School
3
Harlem Hotspots
Poster location
15
The Project – Crowd Sourcing Harlem
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The Million Dollar Fix Website
1
Ideation
2
Mapping
Website allows for broader cross-sectional ideation
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Agenda
• What did they want?
o streamlined data entry
• Why did they want it?
o limited staff resources
o quick turnaround time
 prep for Round II of PB
Findings
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18
Crowd-sourced ideation
Ideas
Mapping of ideation process
 Housing
 Homeless shelter
High
Dog run
Fitness
 Single mother community center  Healthy supermarket
 Police surveillance
 Santeria temple
 Frequent bus service
 Facilities
 Better garbage system
 Fill the holes
 with garbage
 Signage for pedestrians
 Art (Music + Dance) Center
Maslow‘s needs hierarchy
 Opera singing community center Clean up litter
 School
Street gardens
Wifi
Playgrounds
Classical music center
Park Improvement
Art center
Santeria temple
School
Single mother community center
Housing
Homeless shelter
bathrooms
garbage
lighting
Low
Pool
Healthy supermarket
Bus service
litter
Signage
Police surveillance
Low
Exclusion
High
Ideation process produces ideas low on Maslow and highly
inclusive
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Which locations worked?
1
Crowded Space
2
Alienation
3
Cause-related
Highest attention at cause related locations
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20
Agenda
• What did they want?
o streamlined data entry
• Why did they want it?
o limited staff resources
o quick turnaround time
 prep for Round II of PB
Lessons
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21
How to measure project success?
Was it Crowd sourcing?
• To increase the level of participation, and build a public platform where to share an
improve ideas for District No. 8 definitely is a crowd sourcing strategy. However,
the lack of participation off-line/on-line and the low traffic on the site, make the
platform not work as effectively in collectively thinking and improving the ideas.
Did we meet PBNYC goals?
• The goal was to approach people that are unaware of PBNYC but care about their
community and would be interested in getting involved in a democratic exercise
such as PBNYC. To speak a language were those unaware of the meaning of
PBNYC could get excited about the initiative.
Did we learn?
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Lessons Learned
1. Crowd sourcing is about maximizing participation and number of
participants - not just technology.
2. The message PBNYC is not being heard or understood, so an outreach
initiative that speaks a different language is needed to attract those that don´t
usually participate in community.
3. The jump from off-line to on-line, specially in low-income communities be
very difficult to trigger, specially if cost is associated with participation as in
texting methods.
4. 2 messages (Phone + website) may give mixed messages, focus on one
call to action.
5. Seek to communicate the call to action in the same way as the action
requested.
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Future scenario
-Work with local NGO for outreach with local public schools were internet
access is provided to include their input.
- Create a focused campaign on electronic media to increase participation.
– Call to action through PBNYC’s affiliate’s social media accounts (FB +
TW)
– Work with Community voices heard to implement a shout-out to their
phone number list through their mass-texting service inviting to
participate on our project.
– Local Google Ads campaign to increase traffic for the website and
promote interaction with the ideas.
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Agenda
• What did they want?
o streamlined data entry
• Why did they want it?
o limited staff resources
o quick turnaround time
 prep for Round II of PB
Questions
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