FABRIC DIGITAL
ONLINE MARKETING
BUSINESS PROPOSA
L
JOSEPH MARINOVIC
RYAN MITCHELL
MAY 30TH
FABRIC DIGITAL
ONLINE MARKETING
LETTER FROM THE DIRECTORS
Thank you for your time and allowing us to put together
Starting proposal for WC Pest Control.
Frank,
The reason we first created Fabric Digital, was to help SMB’s in New Zealand in the Online
Marketing Space. Both of us as directors, saw an opportunity to assist businesses by offering a
truly unique offering. In conjunction with our amazing team, we look forward to building a longterm relationship with you for the specific purpose of enhancing your online performance and
increasing business growth.
As you are aware, the importance of online marketing continues to grow as a key driver for
increased business success. Over 3.9 million New Zealanders use the internet every day with
93% accessing search sites and 79% researching the purchase of a product service online.
How your campaigns are placed, utilizing optimization and producing measurable results
continues to improve performance and increase return on investment (ROI). Your online spend
needs a focused and specialized team to maximize overall results and minimize ‘wasted’ search
results.
With your website being your online store front that works for you 24/7 our service can capitalize
on the search volume in the market which is looking for your product or service through a variety
of channels including search marketing, display (Google Display Network), search engine
optimization and social media. We can even help with extended media as we are a full service
agency.
So again, thank you for the opportunity for us to present this proposal. Should you have any
questions at all, please feel free to contact us directly.
Kindest Regards,
JOSEPH MARINOVIC
0921 520 098
Director
RYAN MITCHELL
021 298 9127
Director
FABRIC DIGITAL
ONLINE MARKETING
ONLINE SERVICES
SEARCH ENGINE MARKETING
Harnessing the power of computers to enhance Pay-Per-Click advertising. Fabric Digital run
all their campaigns through a unique piece of software that makes adjustments every 30
minutes to the bid and budget. These adjustments are made automatically based on
actual visits the campaign brings to the website. A complimentary service is to track and
record leads that have come in from the campaign and viewed through the customer
portal.
SEARCH ENGINE OPTIMISATION
Google continuously updates their algorithm to decide where your site should rank, so you must be
agile with your SEO and not rely on how things used to work. We help by doing all the hard work and
analyzing every Google SEO update, working continuously with you to maximize your website SEO
rankings so you don't lose visitors and business. You need to work with us for a sustainable long term
SEO strategy.
REMARKETING
Ever wonder how, when you are reading the Newspaper online or scrolling through Trademe
and all of a sudden, an advertisement pops up about a company that you were researching
days before? This is called Remarketing. It allows you to recapture the attention of visitors
who didn’t convert with a highly targeted message, image, rich media or video ads.
DISPLAY ADVERTISING
Show your ads on relevant sites in the display network to catch your customers when they are
browsing the web for related products. Targeting is finely tuned to ensure your ads appear on
only the sites that match your customers’ interests.
FABRIC DIGITAL
ONLINE MARKETING
WORLD CLASS PEST CONTROL
ONLINE MARKETING PLAN
CATEGORY
LOCATION
PRIMARY TARGET AREAS
PEST CONTROL
AUCKLAND
N/A
PRODUCT/SERVICE FOCUS
COMPETITORS
NFLEAS, FLIES, COCKROACHES,
ANTS, BORER, BED BUGS,
WASPS, RODENTS
N/A
PEST CONTROL CAMPAIGN
RESEARCH
AND BUDGET
R E C O M M E N D A T I O NS
PLAN
RECOMMENDED AUCKLAND BUDGET
To run a successful, targeted campaign for WC Pest Control. We
will focus on the company’s key objectives by increasing visibility
$1,800
+20%
MANAGEMENT
FEE
across searches and cover more Google “Real estate” and search
space generating measured leads and inquires.
RECOMMENDED AUCKLAND BUDGET
Track all results including ‘visits & phone calls’ for the business as
a result of the specified online marketing campaign.
PER CYCLE REPORTING
& LOGIN ACCESS
Focus your campaign budget towards the search phrases that
CALL PORTAL
generate leads and enquiries to your business (phone calls),
MONTHLY CATCH UPS
improving your campaign over time and optimising results.
FABRIC DIGITAL
ONLINE MARKETING
WHAT WE WILL DO
STEP 1
Build comprehensive Keyword lists & Ad Groups, specific to
each campaign.
EACH AD GROUP WILL BE LINKED TO ITS OWN INDIVIDUAL LANDING PAGE ON YOUR WEBSITE.
STEP 2
Create unique text Ads which ensure we are buying the right
visits through to your website and filtering out those you don’t
want– We also split test our Ads to see which ones are more
effective.
STEP 3
Use best practices to improve quality score across your whole
campaign e.g. Dynamic keyword insertion.
STEP 4
Send you customised online leads which will show all
results of the campaign (monthly)
ACCESS TO YOUR REPORTING TOOL 24/7 TO LISTEN TO ALL RECORDED PHONE
CALLS AND THE ABILITY TO DOWNLOAD EACH CALL AS A FILE OR SPREADSHEET.
OUR ALGORITHM WORKS 24/7 TO OPTIMISE YOUR CAMPAIGN
AND USE YOUR BUDGET IN THE MOST EFFECTIVE WAY POSSIBLE
HOW WE DO IT
For all of our campaigns we dynamically insert a unique trackable 0800
number to mask your current number anywhere on the website where the
visitor has come from a Google, Yahoo or Bing ad. We recommend you add
your phone number to the top right hand side of your website for increased
leads through our marketing campaign and your overall website.
FABRIC DIGITAL
ONLINE MARKETING
EXAMPLE: NORMAL PEOPLE USUALLY VISIT: WWW.WCPESTCONTROL.CO.NZ
WEBSITE WITH DYNAMICALLY CHANGED PHONE NUMBER
WHEN THE VISITOR COMES FROM GOOGLE ADWORDS, YAHOO OR BING ADS
OUR SECRET
The Fabric algorithm is a conversion optimizer for Google AdWords search campaigns. It is
designed to improve your conversions while lowering your CPA and maximizing your ROI.
Checking in when any new traffic is driven to your website, we make sure your budget is well
spent and maximized throughout the day!
FABRIC DIGITAL
ONLINE MARKETING
WHY WE DO IT
Fabric Digital’s mission is to be the market authority and leader in small to medium
business marketing. We accomplish this by consistently delivering the best consulting
advice in New Zealand, and delivering only the best solutions to our customers. The
services outlined in this proposal, are the best possible solutions in the market.
Oh yeah, finally - nothing excites us more than seeing our clients surpassing their
competition and become industry leaders, so come along with us through your journey.