Case Study
Game, set and match for Jacob’s Creek and Cepac Instore
For the fifth year running Jacob’s Creek is the official
wine of The Championships at Wimbledon. The
association with this iconic sporting celebration
captures the imagination of viewers all around the world
during this spectacular fortnight.
In preparation for this event, Cepac Instore has been
working with the Jacob’s Creek team to bring the
promotion to life within key retailers. The concept
selected and developed depicts Wimbledon’s
famous grandstands, whilst complying with all of the
supply-chain and practical requirements required by
responsible retailers.
Cepac Instore Design Manager Keith Renshaw
comments “With some clients we develop their
agencies’ concepts to make them practical for the harsh
treatment they are often subjected to in transit and in
use – which often requires an element of compromise
and can add unnecessary cost and time. Because we
worked on this concept from the start, we were able
to address the structural and practical requirements in
unison with the primary objective to attract and engage
consumers when in store.”
The Jacob’s Creek project lead enthused “Cepac
have been brilliant in coming up with creative display
solutions that showcase the brand, grab consumers’
attention and yet still adhere to strict retailer guidelines.
This Jacob’s Creek Wimbledon Grandstand is a great
example of this”.
For further information on Cepac call 01325 289201 | [email protected] | www.cepacandme.com