SASKATOON ELITE TRAINING (SET)
SET GOALS, ACCOMPLISH DREAMS
Kyle Zurevinsky
SET GOALS, ACCOMPLISH DREAMS
What We Offer
$50- $95 per session
$50- $75 per session
SET GOALS, ACCOMPLISH DREAMS
$200 per session
$85- $150 per month
Our Target Market
SET GOALS, ACCOMPLISH DREAMS
How We Stack Up
SASKATOON ELITE TRAINING
Price For
Single
Personal
Training
Session
Ignite Conditioning
PACE Athletic Training
Goodlife Fitness
Human Performance Centre
Sport Specific Training
SET GOALS, ACCOMPLISH DREAMS
Promotional Strategy
SET GOALS, ACCOMPLISH DREAMS
CRITICAL ANALYSIS
Net Income Breakeven
Number of Customers per month
200
167
160
170
151
150
187
178
144
141
125
Average 5 year Net Income = $ 22,443
Owner’s Compensation Year 5 = $ 147,988
Base Case Customers
Net Payback= $ 843, 845
NPV = $ 73,450
Breakeven
Customers
0
1
2
SET GOALS, ACCOMPLISH DREAMS
3
Year
4
5
IS IT FEASIBLE?
 Net Income
 Break- Even
 Total Owners Compensation
 Sensitivity Analysis
SET GOALS, ACCOMPLISH DREAMS
SET GOALS, ACCOMPLISH DREAMS
SET GOALS, ACCOMPLISH DREAMS
Team Training
and
Core Area
Office 1
Office 2
Cardio
Equipment
Ice
Treadmill
Clinic Clinic
Room Room
Weight Equipment
Waiting
Area
Clinic
Room
Clinic
Room
SET GOALS, ACCOMPLISH DREAMS
Front
Desk
Storage
and
Laundry
Staff
Break
Room
Staff
Washrooms
Washrooms and
Change-rooms
CAPITAL COSTS
Category
Amounts
Equipment and Furnishings
$135,000
Operating Cash
$95,000
Leasehold Improvements
$300,000
Total
$530,000
Debt (9% interest)
$180,000
Equity
$350,000
Total
$530,000
SET GOALS, ACCOMPLISH DREAMS
PROFITABILITY
Year Ended
Total Sales
Total Operating
Expenses
Net Income
Net Cash Flow
2015
2016
2017
2018
2019
$ 383,900 $ 493,446
$ 576,653
$ 626,451
$ 682,187
$ 478,565 $ 516,999
$ 531,369
$ 543,383
$ 563,334
$ (94,665) $ (23,553)
$ 45,283
$ 81,750
$ 103,402
$ 61,937
$ 31,280
$ 16,727
$ 7,988
$ (407)
SET GOALS, ACCOMPLISH DREAMS
Projected Revenues
Year 1
Year 2
Year 3
Year 4
Year 5
Memberships
200
210
240
275
290
Personal Training Sessions
150
160
170
184
195
Ice Treadmill Sessions
60
80
100
115
125
2
3.5
4
4
4
Memberships
$240,000
$257,040
$296,640
$346,500
$372,360
Personal Training Sessions
$108,000
$117,120
$128,520
$141,312
$154,440
Ice Treadmill Sessions
$54,000
$73,920
$93,600
110,400
$121,500
$40,000
$70,000
$80,000
$80,000
$80,000
Average Customers Per Month
Clinic Room Rental
Sales for Year
Clinic Room Revenue
Total Revenue
$442,000 $518,080 $598,760 $678,212
SET GOALS, ACCOMPLISH DREAMS
$728,300
Organizational Structure
Owner/Op
erator
Front
Desk
Staff
SET GOALS, ACCOMPLISH DREAMS
Assistant
Manager
(CPT)
Janitorial
Staff
AVERAGE DAY
Time
Duties
5:30am
Assistant Manager opens doors; Front Desk PT1 starts and does opening
duties
6:00am
SET Opens for the day
9:00am
Front Desk FT1 Starts; Front Desk PT1 Ends*
1:00pm
Assistant Manager Ends; Operator Arrives
5:00pm
Front Desk FT1 Ends; Front Desk PT2 begins*
9:00pm
SET Closes for the day; Front Desk PT2 does closing duties
9:30pm
Operator locks doors for night
*Start times of front desk personal are subject to change based on clinical
needs
SET GOALS, ACCOMPLISH DREAMS