SureSwatch™ Press Kit Materials
For Immediate Release
New Product, SureSwatch™ Takes the Guess Work Out of Painting
Cleveland, OH—April 8, 2013—A new product, SureSwatch™ is being launched
nationwide to help with the difficult decision of selecting paint colors for interior walls.
Invented by two Clevelanders, the product helps you try-on paint colors before painting
by having the consumer paint on a 9” X 12” piece of flexible, clear material that can be
placed on the wall to view the color choices. SureSwatch is a low-tack, adhesive backed
clear film that removes easily from typical wall surfaces.
“There are no surprises,” said Jamie Peltz, creator of the product. “The old way of
painting on the wall or on a piece of cardboard or plastic material and then holding it up
to the wall never really gave you the exact color interpretation of how the color would
be after you actually painted the wall.”
With SureSwatch the clear film you paint on shows exactly how the new color will
appear when applied over your existing wall color. With SureSwatch and its attached
Primer Decider™ Scale you are also able to test the paint for covering power and select
the right shade of primer to achieve the truest color by either deciding to do additional
layers of paint or apply a shade of gray primer to the wall first.
“Many people don’t realize using a gray primer with bright, vibrant colors can cut down
on the amount of paint to use to achieve the rich color that you selected from the
manufacturer’s color chip,” said Robert Golownia, paint scientist and co-inventor. “We
provide the easy instructions on how to first paint the clear material and also try either
the unique Layering System™ or the Primer Decider to easily achieve the look and
color you had in mind.”
SureSwatch is available in the paint departments of national home improvement retail
stores across the nation. For informational videos and product overview, visit
http://www.SureSwatch.com
SureSwatch™ Press Kit Materials
FREQUENTLY ASKED QUESTIONS (FAQ)
1. How is SureSwatch more accurate than painting on a white sheet of material?
Paint is like a film; the surface on which you are painting can affect the color you are trying to achieve.
So unless you are painting directly on a white wall it is best not to use a white material for your test
surface. The white material might give you a false positive. This means you might like the color you
tried on the white material, but when you go to paint your wall, the color will be different.
2. Rather than using the Primer Decider, can I just add another coat of paint to the
SureSwatch?
When using the Primer Decider Scale the SureSwatch shows what additional coats will look like on
your wall with the Layering System. Remember it is recommended to paint two coats on the
SureSwatch, so each layer you add is like two additional coats of paint. So if you prefer to paint the
additional coats versus using a gray primer, the choice is yours.
3. How long should I let each coat of paint dry when I am applying paint to the
SureSwatch?
SureSwatch should dry in 20 – 60 minutes. Humidity and temperature could play an effect on this
drying time. Make sure it is dry to the touch. Also, make sure there are no shiny or wet spots
visible.
4. When you say to use the Primer Decider with Bright, Vibrant Colors, how do I know if
my color is bright and vibrant?
One of the easiest ways to know if you have a bright, vibrant color is to place the Primer Decider
Scale under your painted SureSwatch. If the coverage can be improved with the use of a gray primer
than you have a bright, vibrant color.
5. How should I get the SureSwatch sample off if it tears and adheres to the wall?
SureSwatch is a durable material that should not rip. The best way to remove is to gently lift a
corner and peel in a diagonal motion.
6. Can I use any type of paint to test on SureSwatch?
SureSwatch is paintable with any sheen and any color paint. Any brand of paint will work as well.
7.
Will it damage my walls?
Be sure not to apply SureSwatch to wall paper, unpainted drywall or recently painted walls. The
adhesive could cause damage to these types of substrates. It is suggested to remove SureSwatch
within 14 days of application. As with most painting projects it is best to start with a clean, dry and
non-flaking surface.
8. Explain to me why a gray primer achieves my topcoat color.
Paints of all colors reflect different amounts of light. It’s easy to see that dark colors like deep blue
reflect less light while bright colors like lemon yellow reflect more light. The same holds true for
gray primers; dark gray primers reflect less light while light gray and white primers reflect more light.
If the amount of light reflected by a topcoat color is matched by a gray primer, the eye perceives
improved coverage of the topcoat. For example, deep blues look better over dark gray primers
while bright yellows look best over light gray or white primers. The Primer Decider makes it easy to
pick the right shade of gray primer for your specific topcoat color.